To Lock-in or to Set Free? How the New Age Consumers are Evaluating Products and Service?
Atom Thought
MAY 11, 2010
One of the reasons why you will be apprehensive to leave facebook and try a new social network is that if you exit you also leave your network behind! In offline world- one of the reasons why despite being free-not many people opt for credit cards these days- because exit is complex, insurance policies-again exit is tough.
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