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Social media listening examples that will help you unearth better insights

Sprout Social

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Then, dig in further.

Examples 122
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Viral video: Jim Carrey’s take on gun control

Sherrilynne Starkie

However, the overall sentiment of social media activity has been positive, despite Fox’s colourful criticism. Sysomos gives the sentiment a 68% favourable score. Betty White flogs insurance via YouTube. Gun control is a polarizing issue. Related posts: Somebody that I used to know. Casey Anthony’s video PR stunt.

Video 329
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Post Performance Report: Brands transforming social customer care

Sprout Social

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 66
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Top 5 Tips When Moving to a New State

Socialmedia.biz

Note down the necessary administrative requirements that include official change of address, driver’s license and car registration updates in the new state, insurance, kid’s school records, and recurrent billing. A notebook organizer will come in handy in creating a checklist for every activity. Comply with new state rules.

Tips 95
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How social media consistency drives business results

Sprout Social

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Even as a smaller, younger pet insurance brand, our consistency sets our performance apart from more established competitors.” Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements.

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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments. These insights are supported by high engagement and positive sentiments. Use Keyhole’s sentiment analysis feature, a valuable tool for proactive reputation management.

Hashtag 52
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New at Hootsuite: Customer Care, Inbox, and Amplify Updates

Hootsuite

Route and Prioritize: Organize your teams and queues based on who can best respond to each customer, with automatic identification of high priority tickets by assessing customer information, topic, and sentiment. Axa Insurance implemented a messaging-first strategy using Sparkcentral. What does this look like when it comes together?