Social Media Strategy: State Farm Insurance | pamorama
OCTOBER 5, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Strategy: State Farm Insurance by Pam Dyer on October 5, 2010 Share In this video, Social Media Examiner’s Michael Stelzner interviews Kelly Thul , Director of Communication Services at State Farm Insurance. Social Media Strategy: State Farm Insurance (pamorama.net) [.]
10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
APRIL 1, 2012
If you operate in a regulated industry such as pharmaceutical, tobacco, alcohol, finance, insurance, or a host of others… it would be a good idea to find a professional who has significant experience in your industry and understands any limitations or restrictions. 3) What are my competitors doing? Will you provide me with links to your accounts? Pretty self-explanatory. Probably not.
Fans, Followers, or Subscribers: Which Are Better For Brands.
SEPTEMBER 21, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Fans, Followers, or Subscribers: Which Are Better For Brands? by Pam Dyer on September 21, 2010 Share Which one is it? Twitter or Facebook? Facebook or Twitter? These aren’t the only choices in social media platforms, but many brand marketers seem to vacillate between the two. Host videos on your Facebook page.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. How is your brand perceived? Wide reach. Direct feedback. Share URLs?
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
Take MySpace as just one of many examples of an online property that become too comfortable with its “space. Reply Jamie Gorman May 5, 2010 at 6:02 pm Tamar, I had a friend show me a FB page he is designing for an insurance agency where he put a promotional picture (save money on your insurance) where the profile picture would normally be. Want one? Go here. comment?,
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.
How Fortune 100 Companies are Leveraging Social Media [Infographic]
MARCH 14, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact How Fortune 100 Companies are Leveraging Social Media [Infographic] by Pam Dyer on March 14, 2010 Share Burson-Martseller , a leading global public relations and communications firm, recently released a report detailing how the Fortune 100 companies are using social platforms. Thanks for visiting, Michael!
10 Reasons Why Your Business Needs a Killer Social Media Strategy
Techipedia: Tamar Weinberg
MAY 18, 2010
May 29, 2010 at 11:34 am Right, if you did not dive into social media 3-4 years ago, especially in business where networking is crucial (like real estate, insurance, mortgages etc.), Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Why do businesses need social media? My $10.
100+ Social Media Monitoring Tools
OCTOBER 31, 2010
Dialogix Dialogix is a social media monitoring tool that shows you exactly what is being said about your brand, industry, and competitors on Twitter, Facebook, YouTube, Flickr, news Web sites, forums, MySpace, and more. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion.
Average Age of a Facebook User? 38. [Infographic] | pamorama
SEPTEMBER 14, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Average Age of a Facebook User? Infographic] by Pam Dyer on September 14, 2010 Share The demographics of the most popular social networking sites are changing quickly and, once again, the team at Flowtown has done a great job of compiling the latest statistics about Facebook users and social network usage in general.
Social Media: A Cheat Sheet [Infographic]
MARCH 14, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media: A Cheat Sheet [Infographic] by Pam Dyer on March 14, 2010 Share Are you new to social media? Are you unsure about how to engage your audience via Twitter, Facebook, LinkedIn, and the rest? Here’s a handy infographic that doubles as a roadmap of the social Web. The image below has been scaled.
Social Media as an Investigative Tool
NOVEMBER 26, 2010
Secura Insurance Companies is recruiting for a Social Media Claims Investigation Intern, whose basic responsibilities include: Utilize various social sites including Facebook, Twitter, LinkedIn, and MySpace to gather information for potential claims cases. Utilize other online avenues and Websites to obtain information on potential claimants. Monitor any online activity pertaining to specific
12 Reasons to Use Social Media to Grow Your Business
JUNE 1, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 12 Reasons to Use Social Media to Grow Your Business by Pam Dyer on June 1, 2010 Share Social media is fast becoming an essential part part the marketing mix for brands. Here are 12 compelling reasons to use social media to help grow your business: 1. Are you using social media to grow your business? Good stuff! Thanks again.
Why Curation Is Just as Important as Creation [OPINION]
MARCH 8, 2012
They don’t pay you to hang paintings for a show — in fact you have to pay for the insurance. MySpace Lists. MySpace. myspace. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Try Our New Social News App Welcome to Mashable! Trending Stories.
7 Social Media Lessons From Phil Collins
Convince & Convert
MARCH 16, 2011
This allows you to increase the number of touch points you have with customers and prospects, and provides insurance against a MySpace style flameout of your preferred venue. 2. Guest post by Marjorie Clayman , resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Recently, Phil Collins, drummer for Genesis and soft rock superstar, announced that he was retiring from the rock music industry after an illustrious 40-year career. There are seven, in fact, that came to my mind. Here they are. 1. Change it up.
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
Pick your battles and remember that the needs of the LinkedIn community are far different than those of MySpace, be selective by first knowing your socialgraphics of your customer base. really love what I do, I hope it shows. The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. Thanks! HMMMM.
We're Addicted to Social Networks: 48% of Us Check Them in Bed
MARCH 21, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact We’re Addicted to Social Networks: 48% of Us Check Them in Bed by Pam Dyer on March 21, 2010 Share If you had any doubt about the extent to which Facebook, Twitter, and other social platforms have taken over people’s lives, stats like these should help put them to rest. msigeek This is Funntassticc.! Great post.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Primary Vendors Most social networks offer integration features such as Facebook, LinkedIn, Google Myspace, and Twitter, see my complete matrix list (I worked with these vendors to create this list). By sharing their experiences with friends on Facebook, Twitter, LinkedIn, Google, Yahoo, MySpace, etc. Registration pages go away …much to the approval of consumers.
Calculate the Value of Your Facebook Page
MAY 19, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Calculate the Value of Your Facebook Page by Pam Dyer on May 19, 2010 Share Marketers are clamoring for data to determine the ROI of their social-media efforts, and a new free tool called the Social Page Evaluator , from social media management company Vitrue , is here to help. The Social Page Evaluator is easy to use.
12 Social Media Marketing Myths
JANUARY 19, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 12 Social Media Marketing Myths by Pam Dyer on January 19, 2010 Share For brands, resistance to social media is futile. Millions of people create content for the social Web on a daily basis. Your customers have been using it for a long time. Your competitors have embraced it. If your business isn’t putting itself out there, it should be. But there are some recurring fallacies and misconceptions out there. Many companies are finding that these tools don’t live up to the hype, especially small businesses.
How to Monitor Your Brand Using Twitter Search
FEBRUARY 24, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact How to Monitor Your Brand Using Twitter Search by Pam Dyer on February 24, 2010 Share More and more business and organizations are beginning to realize that Twitter is an excellent (and free) way for them to monitor how people feel about their brand, company, or product. With users pouring out their thoughts in 140-character bursts, a great deal of discussion revolves around products and services. These tweets are very relevant because other consumers can read and be affected by them. It was created by by John Haydon.
The Social Habit: Who Uses Social Media and How
JUNE 22, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact The Social Habit: Who Uses Social Media and How by Pam Dyer on June 22, 2010 Share Edison Research just released its latest report on social network usage. The study compares the behavior and demographics of frequent users of social media to those of the population at large. Here are the principal findings from the report: 1.
Social Media From A to Z: A Glossary
JUNE 30, 2010
MySpace : MySpace is a social networking Web site owned by News Corporation. MySpace became the most popular social networking site in the United States in June 2006, but it was overtaken by its primary competitor, Facebook, in April 2008. TweetDeck : TweetDeck is an application that connects users with contacts across Twitter, Facebook, MySpace, LinkedIn and more.
What Traits Define a Social Media Marketer?
Techipedia: Tamar Weinberg
JULY 8, 2008
By that I mean not only the social voting sites like Digg, Reddit, etc, but also on the social networks (Facebook, MySpace, etc), social communication tools (Twitter, Pownce, Seesmic, etc.), For example an article with “10 Reasons You Should Buy Travel Insurance is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky. Fantastic!
Ford Sets Record for Biggest Tweetup Ever
DECEMBER 3, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact Ford Sets Record for Biggest Tweetup Ever by Pam Dyer on December 3, 2009 Share Setting a Guinness World Record is a classic way to drum up publicity. One of my favorites of the holiday variety was the largest-ever gathering of Santa Clauses , when almost 13,000 people in Northern Ireland dressed up as Santa or Santa’s helper — nothing says Christmas like a sea of Kris Kringles. Never before has a group of car owners created such a sustained buzz for a new car. So far, Fiesta agents have traveled more than 1.4
Facebook Catching Up to Google and Yahoo as Your Home on the Web.
FEBRUARY 5, 2010
Meanwhile, online rivals like Yahoo, Microsoft, and MySpace are all down. link] Kyle Webs I love how MySpace just drops! And everyone that I knew that used MySpace before really don’t go on it as much. And everyone that I knew that used MySpace before really don’t go on it as much. MySpace is just getting worked over by the entire thing. MySpace is just getting worked over by the entire thing. link] jake@cross country moving comp It blows my mind how the might Myspace has fallen. Internet users’ home on the Web. billion minutes.)
Social Media Users' Interests and Expectations Vary by Network [Stats]
MARCH 19, 2010
On MySpace, users seek out celebrity gossip and video games — and MySpace is the only site in the sample that doesn’t refer a significant amount of traffic to news destinations. It shows that users’ interests and expectations vary sharply depending on the platform they’re using. Act Locally. » Ayers Advertising [.] pamorama [.]
The Facebook Juggernaut: Exponential Growth + World's Leading News.
FEBRUARY 10, 2010
And whenever I hear someone mention MySpace now, I always hear a scoff, followed by the words “I now use Facebook. And whenever I hear someone mention MySpace now, I always hear a scoff, followed by the words “I now use Facebook. That’s quite an accomplishment — just a year ago, the social media giant had 150 million users. pamorama [.] Hello world! =-.
Social Media Ethics: Resources to Help You Stay Out of Trouble
MARCH 1, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Ethics: Resources to Help You Stay Out of Trouble by Pam Dyer on March 1, 2010 Share Here’s a BlogWell presentation by GasPedal CEO Andy Sernovitz that recaps the latest FTC regulations on disclosure and social media. Almost every social media scandal involving brands boils down to a lack of disclosure.
16 Free Must-Read eBooks About Social Media
FEBRUARY 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 16 Free Must-Read eBooks About Social Media by Pam Dyer on February 3, 2010 Share Whether you’re keeping up with family members or growing your company’s brand, social media has become integral to many aspects of our lives. And it’s getting harder to keep up. Here are some ebooks that can get you started on your path towards social media success or help you kick things up a notch if you’re already active on the social Web. Building a Social Media Team , Amber Naslund. Content , Cory Doctorow. What is Social Media?
Facebook Becomes Most Popular US Web Site
MARCH 16, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook Becomes Most Popular U.S. Web Site by Pam Dyer on March 16, 2010 Share If you work for a business or own one, social media engagement is probably on your radar. The flow of marketing dollars toward the social Web continues unabated and is increasing exponentially. according to Hitwise. population).
All About Internet Memes [Infographic] | pamorama
AUGUST 31, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact All About Internet Memes [Infographic] by Pam Dyer on August 31, 2010 Share Here’s an infographic by Online University that does a good job of describing Internet memes and the sites that host them. The infographic presents a great mix of some of the funniest, most popular memes in Internet history.
8 Social Media Tips for Small Business
APRIL 11, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 8 Social Media Tips for Small Business by Pam Dyer on April 11, 2010 Share The majority of small businesses (52%) believe that having a social media presence is important, according to a national poll of 500 small business owners or managers commissioned by EMPLOYERS. Yet only 16% of U.S. million small businesses in the U.S.
Who is the Modern Media Consumer? [Infographic]
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Who is the Modern Media Consumer? Infographic] by Pam Dyer on April 26, 2010 Share The ways in which people are consuming and engaging with news and media is quickly changing. People are also increasingly contributing to the conversation itself. link]. link] Como é o consumidor de mídias atual? « Midiatismo [.] FONTE [.]
Happy Birthday Twitter: The Path to 10 Billion Tweets
MARCH 21, 2010
Just one year later, Twitter hit five billion messages. And by about two weeks ago (March 4th), that number had doubled to 10 billion according to GigaTweet. The site pulls in an astonishing 50 million tweets a day, which translates to about 600 tweets a second. Given the current pace of growth, GigaTweet projects that the 20-billion milestone will occur at about mid-September.
Wendy's Taps Social Media for March Madness Promo
MARCH 17, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Wendy’s Taps Social Media for March Madness Promo by Pam Dyer on March 17, 2010 Share Fast food chain Wendy’s has just launched social promotions for its boneless wings that leverage the popular NCAA Basketball Championships. The Facebook and Twitter campaigns both feature gift card giveaways.
Crisis Management: Listen Up, Toyota and Tiger Woods!
FEBRUARY 17, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Crisis Management: Listen Up, Toyota and Tiger Woods! by Pam Dyer on February 17, 2010 Share The recent string of high-profile public relations disasters is impressive. late response can get a brand back on track, but damage control becomes an uphill battle. Tom’s mantra: Come clean and come clean fast!
50 Social Media Tactics for Nonprofits
JANUARY 27, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 50 Social Media Tactics for Nonprofits by Pam Dyer on January 27, 2010 Share Thanks to their member-driven nature, nonprofits came early to the social-media party. Because nonprofits are so deeply invested in relationships, many were early adopters of online community and social networking tools. Chad Norman , manager of the Internet Marketing team at Blackbaud , compiled this excellent overview of the tactics and tools that nonprofits can use to support their goals. Don’t have a marketing plan?
Facebook Advertising: Brands Can't Buy Enough | pamorama
JULY 27, 2010
And Facebook was initially viewed as a lagging behind MySpace in terms of providing what advertisers want. While MySpace offered branded skins and home-page takeovers, Facebook offered little in the way of creative elbow room — only a few lines of text and a simple thumbnail photo. My company, which spends a huge amount on advertising, we spend every nickel we can on Facebook.
Measuring Social Media ROI
DECEMBER 21, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies. Do you see any trends?