Hootsuite

SEPTEMBER 16, 2022

JennyBot was available on Slush’s website and mobile app. Lemonade’s Maya brings personality to this insurance chatbot example. Maya guides users in filling out the forms necessary to obtain an insurance policy quote and upsells them as she does. Source: Acquire White Paper. Slush’s customer service automation.

Examples 96

Examples FAQ Insurance Retail 96

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. Of Facebook’s one billion-plus users, 57% access the site at least occasionally from mobile devices. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Pam Moore

SEPTEMBER 9, 2020

Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. Hopefully you make the cut! :). It's worth testing longer form content in this phase to see how it converts.

Conversation 78

Conversation Template Templates Marketing 78

Convince & Convert

FEBRUARY 15, 2012

Bricks are larger content productions such as research reports, events, white papers, video series, mobile apps, etc. law firms, insurance companies, some medical facilities, etc.) Defining Bricks & Feathers. should focus more on building bricks for the purpose of conveying their value to prospects and influencers.

Content 151

Content Marketing Insurance Metrics 151

Convince & Convert

JULY 13, 2012

You go to a site and it’s like, “don’t forget to Like us to download the white paper.” People don’t necessarily think about their bank and think about their insurance company. Shawn, you did some great stuff on the mobile side, when you were at Nationwide. Eric : Yeah, yeah. Jay : Exactly.

Banking 113

Banking Mobile Team Social Media 113