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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

This character came to light when an agency creative realized that the name of the insurance company sounded like a duck’s quack. UGC is a powerful storytelling technique as it means recruiting your customers to tell their own stories. Though Twitter removed moments for mobile devices last year, it’s still available for desktop.