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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

Mobile 191
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What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. Mobile Community Controls. To learn more about the new Google+ mobile additions, see the Oringal Post.

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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. Is this trend right for my brand? What is the sentiment behind the trend?

Trends 60
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The Complete Guide to TikTok Advertising for Marketers

Hootsuite

When it comes to hot social marketing trends, nothing is hotter than TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Once you have finished creating your ad, you can use TikTok’s ad preview tool to see how your ad will look on mobile devices.

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Top 6 Best Social Media Platforms for Financial Services

Oktopost

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 Stay up-to-date on industry trends: Social media is a great way to stay abreast of the latest industry news and trends. Example: Allianz Trade is an insurance company offering services like insurance, debt collection, and surety bonds.

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The US is Facing Massive Social Worker Shortages – What Can be Done About it?

The Realtime Report

This is partially due to the breakup of the American family, though increased social mobility and smaller families overall contribute to this as well. This trend is also driving demand for mental health specialists in the social work field. Forcing insurers to pay more for mental health coverage can also close the gap.

Issues 254
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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Insurance agents. Even if your product or service is “sexy” it can be tough. Also, it could simply be your content is just not sexy and what some would call “boring.”

Industry 132