Five questions your marketing team should be asking about location-based technology
Visually SM
MARCH 4, 2015
Financial services and insurance: 37%. TechTarget defines location-based marketing as a “strategy that uses a mobile device’s location to alert the device’s owner about an offering from a near-by business.” Retail/mail order (including online retail: 40%. Telecoms: 30%. Travel and hospitality: 33%.
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