Techipedia: Tamar Weinberg

JULY 11, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

Mobile 191

Mobile Strategy Marketing Insurance 191

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MAY 5, 2010

The EA Mobile Human Tetris project takes you to a Facebook application where everyone participates in a game of Tetris. For example, let’s say you’re an insurance agency or a bank. That’s how Ben & Jerry’s is doing it. You’re always allowed!

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JULY 8, 2008

For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky. Also interesting is the “digital nomad&# trend – increasingly mobile computing, from laptops to cell phones and beyond. Be real time.

Social Media 163

Social Media Marketing Consultant Communities 163