Firebelly

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Obamacare And Social Media: 5 Must-Reads

Firebelly

The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. Read all about it below. GetCovered Obamacare Square: Health Care Tries to Go Viral. Part of that marketing campaign is a social media push, designed to be cool and sexy.

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Why Social Media Marketing Is, Actually, Fairly Priced

Firebelly

We pay for salaries, all kinds of overhead like insurance, rent, computers, software, advanced tools, and processes and protocol development. We typically employ strategists, content developers, community managers, analytics specialists, messaging and conversion people, programmers, assistants and, occasionally, other firms.

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GUEST POST: Vlog vs. Blog

Firebelly

My personality and passion just aren’t enough to get people excited about renter’s insurance I guess. I’ll admit, some weeks my apartment marketing content is just plain weak. However, if I add a written summary or even a full transcript my voice seems to carry further with even more boring topics.

Insurance 187
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Twitter is top social media channel among Fortune 500

Firebelly

The insurance industry has the most Twitter accounts (13). This represents a six percent increase over the 2008 study. 86% of these blogs (93) link directly to a corporate twitter account, a 300% increase over the 2008 study. The number one ranked company, Exxon Mobil, does not have a Twitter account.