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15 of the Best Free Social Media Management Tools - horizontal
Social Media Marketing Blog

15 of the Best Free Social Media Management Tools


Updated on July 19, 2023
10 minute read

No need to break the bank.💡

Published July 19, 2023
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Whether you’re a brand or aspiring creator — social media management is no joke. 

From scheduling posts in advance to monitoring engagement, even the most experienced social marketers need a hand.

Luckily, there are plenty of free social media management tools and apps to help you stay organized — and we’re sharing 15 of the best ones.

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Free Social Media Management Tools #1: Later

We couldn’t kick off this list without mentioning Later, because social media management is what we do best.

If you’re not familiar, Later lets you plan and schedule your Instagram, Facebook, TikTok, LinkedIn, Pinterest, and Twitter posts in advance, so you can spend less time managing your socials, and more time growing your business and nurturing your community:

GIF illustrating how to schedule multi-profile posts with Later.

And with a suite of features, including a Visual Planner, in-depth Analytics, and countless more, Later lets you optimize your posts for peak performance.

Plus, you can also use our free Linkin.bio tool to create a landing page with clickable buttons, linked feed posts, and social links.

You’ll even have the flexibility to customize it (hello, brand colors and fonts!) so followers recognize your brand the second they tap in:

Later custom Linkin.bio examples: GOLDLEAF, Playfitt, Sarah Fennel

Whether you're running a business or managing multiple brand accounts, Later has the features you need to make social media management a breeze. Create an account today.

Free Social Media Management Tools #2: Canva

Making creative assets just got a whole lot easier.

With Canva, you can bring your ideas to life with their simple, drag-and-drop editor, free customizable templates, extensive media library of stock content, and so much more. 

Free social media management tools - Canva

And the perks don’t stop there.

With Later's new Canva integration, when your designed content is ready to go, you can export it directly to your Later Media Library, and then post it on any platform. 🎉

Free social media management tools - Later x Canva

Goodbye, constant downloading. Hello, more streamlined process.

Take your designs straight from the creation stage to the planning stage, with Later's Canva integration. Create an account — for free.

Free Social Media Management Tools #3: Mailchimp

Looking to automate your newsletter and drive more opens, clicks, and sales?

All you need is a free Mailchimp account, a stellar subject line, and some great content to share with your followers.

With Mailchimp, you can choose when and what to send to your audience — making it one of the best tools for getting more eyes on your latest product launch, blog post, or campaign.  

Plus, with Later’s Mailchimp integration, you can seamlessly collect emails and grow your audience straight from your Linkin.bio:

Free social media management tools - mailchimp integration

Simply connect your Mailchimp account, and voila, you’ve just unlocked the easiest way for​ visitors to subscribe to your newsletter or opt-in to marketing emails!

FYI: You can create a clickable version of your Instagram feed with Linkin.bio by Later. Sign up to level-up your Instagram bio.

Free Social Media Management Tools #4: CapCut

CapCut is a free all-in-one mobile video editing app that’s got all the bells and whistles. 

Offering countless filters, an endless music library, and trending templates to make your Reels or TikToks pop — CapCut lets users creatively express themselves, all from their mobile device. 

However, it's important to note that CapCut templates are only available in certain regions.

This could be due to restrictions (or bans) of the TikTok app where you reside.

On the lookout for the perfect CapCut template? Read this blog: How To Find & Use CapCut Templates for TikTok in 2023

Free Social Media Management Tools #5: Wistia

For a more sophisticated setup for your video files, Wistia is your app.

Whether you’re hosting a webinar or recording a tutorial, Wistia helps you organize and keep all your video playlists in one place.

Free social media management tools - Wista

Plus, Wistia comes with an editing feature that allows you to record both your screen and your webcam at the same time. 

This makes a presentation a cinch to record, edit, and share with your audience.

Free Social Media Management Tools #6: SocialBlade

If you regularly work with creators, it’s a good idea to conduct health checks for your influencer partnerships. 

Marketed as a statistics website, Social Blade lets you track user data and growth trends across multiple channels, including Instagram, YouTube, TikTok, and more.

Just type in the name of an account, select a platform from the drop-down menu, and peruse through tons of valuable insights and analytics:

Free social media management tools - Social Blade

It’s the easiest way to help keep an eye on current (and future) partnerships. 

And when you're ready to level-up your influencer marketing, Later Influence™ is an influencer marketing platform trusted by top enterprise brands. Schedule a call to learn more.

Free Social Media Management Tools #7: Adobe Express

The whole Adobe suite is full of great programs but Adobe Express (formerly Spark) can take your content to a whole new level.

Even if you’ve got zero graphic design experience, you can use it to create captivating short videos, static pics, logos, and more.

Free social media management tools - Adobe Express

And the free version has more than enough features to get you going.

Free Social Media Management Tools #8: InShot

InShot is the real MVP when it comes to mobile video editing apps.

Best known for its customizable features, you can flip through various filters, stickers, text captions, and music selections, plus easily trim, or speed up your footage. 

InShot is also perfect for resizing your content to fit social media dimensions.

“Inshot is really good for changing the aspect ratio of your video. If you need to do a few different cuts for different sizes, it saves a ton of time,” shares Later’s Social Media Manager, Christine Colling

ICYMI: Learn how this creator pivoted to a Reels-only strategy and the editing tools she uses: What Happens When You Only Share Reels on Instagram?

Free Social Media Management Tools #9: Hootsuite

If you're in the market for a social media management tool, you might have come across Hootsuite

Hootsuite is a popular platform that lets you manage multiple social media accounts, schedule posts in advance, and analyze your social media performance.

Free social media management tools - Hootsuite

However, you might want to consider Later as a more affordable alternative — especially if you're a small social team (or team of one).  

While Hootsuite offers a calendar view for planning, Later’s calendar also offers a Visual Planner feature — so you can more easily plan your Instagram feed in advance too.

A gif showing how to use Laters visual feed planner

Plus, Hootsuite’s link in bio capabilities aren’t nearly as customizable, eye-catching, or free, as Later. 

With Later’s free Linkin.bio tool, you can personalize the link in your bio with buttons, up to five links for every linked post, featured media, a Mailchimp integration to capture email addresses, and more:

Screenshot x2 of @latermedia's Linkin.bio.

When compared to Hootsuite, Later is the better choice for brands, businesses, or creators that are heavy on visual-based content.

NOTE: Hootsuite discontinued its free plan earlier this year. 

With so many features, Linkin.bio by Later is the landing page of choice for some of the world’s biggest brands and creators, get started for free — today. 🎉

Free Social Media Management Tools #10: Google’s Campaign URL Builder

If you regularly partner with brands or creators on social, you might want to consider setting up UTM tracking links with Google.

And the best way to do this is with Google’s Campaign URL Builder

Free social media management tools - Google URL Builder

When your UTM link is created, you can share the custom URL with any of your marketing partners and easily keep track of how much traffic they generate for your site.

It’s a great way to see what percentage of traffic comes from each social platform and the route it took to reach you.

Transparency on traffic? Now that’s a win-win!

TIP: Discover what content resonates most with your audience with Later's in-depth Analytics Toolscreate an account today.

Free Social Media Management Tools #11: Unsplash

Unsplash is one of the best places to find beautiful, royalty-free photos. 

With over three million images available for download, you’re pretty much guaranteed to find the exact photo you need.

Free social media management tools - Unsplash

In fact, the Later team regularly turns to Unsplash for everything from social posts to crafting demo images for the blog.

Upload them straight to your social channels, or use them to create collages or mood boards

It’s all completely free, so let your imagination run wild.

Free Social Media Management Tools #12: Ads Manager

If you’ve ever run an ad campaign before, you know how important it is to track and measure the success of your current ads so you can replicate (and improve on!) that success in the future.

Enter: Meta's Ads Manager.

Once your campaign is live, you can measure your ad performance and see if they’re driving their intended goal with Ad Manager’s many reporting tools.

And the best part? Facebook’s Ads Manager is free to use.

Free Social Media Management Tools #13: VideoLeap

Let’s face it, video memes are the name of the game when it comes to viral video content

They’re the hottest ticket in town, and for good reason — just take a look at our meme creation, garnering over 100K views (and counting!):

Using the mobile video editing app, VideoLeap, you can cut, combine, and layer video clips to transform your creativity into memorable memes:

Equipped with a plethora of movie-making capabilities — from unique filters to sound editing, VideoLeap produces professional-level special effects that'll level-up your content.

For more ways to edit your video content, bookmark this: The Best Video Editing Mobile Apps Right Now

Free Social Media Management Tools #14: Adobe Lightroom CC

With Adobe Lightroom, there are countless ways to manipulate your photos, whether you’re editing from scratch or using presets on the desktop or mobile app.

And while most people associate Lightroom presets with their Instagram aesthetic, you can extend that branding and style to your Pinterest feed, newsletters, and even your website. 

NOTE: The desktop version comes at a yearly fee (with a free 7-day trial), but the Lightroom CC mobile app is free to use (available on iOS and Android).

Free Social Media Management Tools #15: PicMonkey

This app is worth checking out if you’re looking to switch up the look of your Instagram Stories.

PicMonkey is packed with intuitive design tools and pre-made templates for Instagram Stories, which can be customized to match your brand or style:

Free social media management tools - PicMonkey

And that’s it!

Now that your social media management kit is ready to go, you can level-up your social game.

Experiment with some of these social media management tools and see how they make your content creation and planning easier.

After all, they’re free, so you’ve got nothing to lose!

FYI: Later’s social media management tools will save you tons of time, make analyzing posts easier, and keep your content organized. Create a free account today.

Never Miss a Trend AgainJoin over 1 million marketers to get social news, trends, and tips right to your inbox!Email Address
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