Small Business Mavericks

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What’s Your Mobile Marketing Strategy?

Small Business Mavericks

Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest. Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing.

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Should Marketers Look Into The Past?

Small Business Mavericks

Changes in technology affect the way your potential customers utilize the internet, as seen in the whole wireless device/smartphone explosion. Because this field rides on the crest of what’s happening NOW, marketers tend to rely on current information and ignore what’s old news. Do you see what he did here?