Small Business Mavericks

MARCH 4, 2013

According to Constant Contact, Twitter is the best social media platform for lead generation. People use Twitter to follow people they believe will deliver them high value content. Twitter users who simply post messages about themselves and do a lot of self-promotion don’t really get very far. But do you know why?

B2B 87

B2B Twitter Buy Social Media 87

Small Business Mavericks

MARCH 15, 2011

How Q&A Sites Can Boost Your SEO » Is Twitter Still A Good Marketing Tool? Twitter has posted some impressive numbers about its service and Frank at Marketing Pilgrim has picked up on them, and he’s asking some really pertinent questions. Are all of them valuable information tweets? Not likely. Many people are.

Small Business 93

Small Business Tools Postrank Twitter 93

Small Business Mavericks

AUGUST 9, 2013

As a way to organize social information on Twitter, hashtags became very popular on that social media platform and still are. And it’s possible that the search engines could develop search verticals to make searching for hashtags easier to search so that social media users and searchers can find the information they want to find.

Hashtag 101

Hashtag Journal Engineering Instagram 101

Small Business Mavericks

MAY 21, 2012

When it comes to meaningful comments, and deep discussions, forget Facebook and Twitter. If you do go the Facebook and Twitter route, you need to maintain a lot of control over what you do and don’t become involved in. If anything, they can flood you with banal comments that take a lot of time yet deliver little in results.

Comments 161

Comments Social Media Foursquare LinkedIn 161

Small Business Mavericks

MAY 11, 2015

Her interview with John Weston, the chief marketing officer for Mayo Clinic, shows why their name is what comes up when you search for medical information: they work at it. The #StrongArmSelfie hashtag has been used more than 11,000 times across social platforms (3,600+ on Twitter & 6,900 engagements on related posts on Facebook).

Health Care 70

Health Care Marketing Engineering Reputation 70

Small Business Mavericks

APRIL 7, 2015

A real estate agent had a slump in business and decided to experiment with IFTTT (IF This Then That), Twitter, and her business page on Foursquare. When they get to the page, if it is immediately the information they seek, that page is remembered with good thoughts. Social Media IFTTT social media lead generation Twitter'

Real Estate 70

Real Estate Foursquare Social Media List 70

Small Business Mavericks

JUNE 22, 2015

Twitter is notorious for delivering high click-through rates (CTR) and conversions if done well. Here’s the question, Is Twitter the only social media website capable of generating leads, or is there a set of principles that can be followed to increase CTR all around? Pinterest has a very loyal demographic in strong female base.

Social Media 70

Social Media MySpace Retail Process 70

Small Business Mavericks

JUNE 22, 2015

Twitter is notorious for delivering high click-through rates (CTR) and conversions if done well. Here’s the question, Is Twitter the only social media website capable of generating leads, or is there a set of principles that can be followed to increase CTR all around? Pinterest has a very loyal demographic in strong female base.

Social Media 70

Social Media MySpace Retail Process 70

Small Business Mavericks

JULY 6, 2015

Twitter has especially been effective, as has Pinterest, for driving traffic to websites and landing pages. You can offer a freebie as an incentive or let your information be the incentive. Either way, you’re capturing names and contact information. They don’t have to give you any personal information to be a lead.

Social Media 70

Social Media Newsletter Groups Groups 70

Small Business Mavericks

JULY 6, 2015

Twitter has especially been effective, as has Pinterest, for driving traffic to websites and landing pages. You can offer a freebie as an incentive or let your information be the incentive. Either way, you’re capturing names and contact information. They don’t have to give you any personal information to be a lead.

Social Media 70

Social Media Newsletter Groups Groups 70

Small Business Mavericks

SEPTEMBER 30, 2015

It’s not that there are right and wrong ways of marketing through social media sites like Facebook and Twitter, but you can be more effective with a few simple tweaks to your strategy. Spend more time listening – You don’t have to sit and watch your Twitter feed, but do pay attention to what other people are saying.

Social Media 70

Social Media HootSuite Energy Feed 70

Small Business Mavericks

SEPTEMBER 30, 2015

It’s not that there are right and wrong ways of marketing through social media sites like Facebook and Twitter, but you can be more effective with a few simple tweaks to your strategy. Spend more time listening – You don’t have to sit and watch your Twitter feed, but do pay attention to what other people are saying.

Social Media 70

Social Media HootSuite Energy Feed 70

Small Business Mavericks

NOVEMBER 20, 2011

It’s a great time saver, especially if you have several social media sites you are a member of and you tend to post the same information to them. There are good reasons why you shouldn’t post the same information to each of your social media streams. Send Facebook to Twitter. Send Tumblr to Twitter.

Tumblr 98

Tumblr API WordPress Aggregator 98

Small Business Mavericks

OCTOBER 23, 2013

Still, having information available to them online is very important for driving sales at your brick and mortar stores. 57% of consumers use Twitter to determine which stores to visit. 30% of Twitter users begin tweeting about holiday shopping before October. 55% of Twitter users discuss gift ideas on Twitter.

Social Media 101

Social Media Statistics Sample Samples 101

Small Business Mavericks

JULY 20, 2015

Also, many companies ask for too much information. If you are asking for too much information on your registration form, it is likely that you will see a decline in registrations. If you ask only for the information you need (name and e-mail address), you’ll significantly increase the chances of you getting people to sign up.

Issues 70

Issues Newsletter News Sites 70

Small Business Mavericks

DECEMBER 7, 2011

Almost everyone is on Facebook today, or Twitter, or LinkedIn. You can put the pertinent information such as phone number, address and any products you sell. You can post your blog to several websites that will send your blog to many areas of the internet. You will have people reading about your business from half a world away.

Small Business 177

Small Business Advertising Sample Samples 177

Small Business Mavericks

MARCH 22, 2011

How To Increase Your Twitter Followers » Q&A Sites And Competitive Intelligence I’ve discussed the value and virtues of Q&A sites before. They are actually quite valuable for that type of information gathering. Once you have that information gathered, what do you do with it?

Small Business 87

Small Business Sites Case Study Press Release 87

Small Business Mavericks

JUNE 3, 2013

If you’re one of the “more than two thirds” of small business owners who train their employees to capture customer information, good for you. While you’re at it, why don’t you share your own information with your customers? Lead them to your Facebook page, Twitter account, and other social media outlets.

Activities 101

Activities List Small Business Training 101

Small Business Mavericks

MAY 17, 2011

The search engine makes use of “slashtags,&# which are akin to Twitter’s hashtags. And they do not collect your private information at all. DuckDuckGo even refers you to two other search engines (on its privacy page) that do not collect your private information: Ixquick and Scroogle.

Privacy 156

Privacy Engineering Banking Training 156

Small Business Mavericks

DECEMBER 15, 2011

We hear a lot of information about how social media is a great marketing tool. It depends on the market and how well you get your information out. Social media sites like Facebook, Twitter, Myspace and others is standing at 16%. The more information you get out about your business, the better off you will be.

SEO 110

SEO Social Media MySpace Small Business 110

Small Business Mavericks

JANUARY 16, 2013

TweetDeck is owned by Twitter. Both of these applications allow you to monitor and manage social media – including Twitter, Facebook, LinkedIn, etc. – and organize information more easily. You can see how influential your competition is online. TweetDeck and HootSuite are social media management tools.

Tweetdeck 101

Tweetdeck Klout Google Reader HootSuite 101

Small Business Mavericks

DECEMBER 23, 2014

Facebook had risen to #1 status online, LinkedIn and Twitter were going strong, and social media was an increasing part of daily life. It’s way too easy to collect information thinking you will do something with it someday and letting it sit there unused.

Metrics 107

Metrics Strategy Social Media LinkedIn 107

Small Business Mavericks

JANUARY 17, 2014

They can search for information in your niche or be led to your site by a link in your e-mail correspondence. You can promote your blog posts, interact with and engage your audience, and produce valuable content for Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, and other social media sites then lead them back to your website.

Blogosphere 115

Blogosphere Small Business Review Sites 115

Small Business Mavericks

JANUARY 28, 2013

The home page shows a search box that allows you to conduct a search for any topic using two social networks – Google+ and Twitter. You can also search for information by specific vertical: Links, Tweets, Photos, Videos, Experts, and Trending. But that’s not the best part.

Tools 98

Tools Social Media Analytics Social Networking 98

Small Business Mavericks

APRIL 12, 2011

This is true whether you are writing for a print publication or if you are writing for an online publication, a blog, a Twitter stream, PPC ads, or anywhere you expect to get readers. Every copywriter knows that the trick to getting people to read your story is to give it a compelling headline. Make a promise and deliver on it. Make it easy.

Case Study 156

Case Study Press Release Small Business Adwords 156

Small Business Mavericks

JUNE 14, 2011

A recent study by Pew Internet showed that 47% of American adults use their smartphone or tablet device to obtain local news or information. Leveraging applications such as FourSquare and Twitter with geo-targeting capabilities to target your reach. Use of social media to build location-specific relationships.

Mobile 107

Mobile Strategy Wireless Marketing 107

Small Business Mavericks

APRIL 23, 2012

Current research is showing that corporate blogging is on the wane with businesses preferring the short sharp and punchy content they can throw at both Facebook and Twitter. Ideally, you’ll write content that is engaging, informative, and ultimately draws your visitors into becoming customers. In fact, a good mix is ideal.

Facebook 114

Facebook Publishing Social Media Cost 114

Small Business Mavericks

JULY 26, 2012

This includes your website and blog, but it also includes social media such as LinkedIn, Facebook, Twitter, etc. The search engines use that information to connect you everywhere you exist on the Web. Just as there is a link graph the search engines use to measure your authority, there is a social graph.

Social Media 107

Social Media Social Graph Reputation SEO 107

Small Business Mavericks

JUNE 9, 2012

Imagine having a social media account at LinkedIn, Facebook, Twitter, and Google Plus in the name of your company. They’ll also share information about their families and communities too. But don’t discount the personal account of your employees. They also represent your company online.

Social Media 98

Social Media Discount Guidelines Small Business 98

Small Business Mavericks

SEPTEMBER 5, 2012

These include Twitter, Facebook, Google+, YouTube, LinkedIn, Foursquare, Tumblr, Instagram, Blogger, Last.fm, and WordPress.com. For more information about Klout Moments and other recent changes to Klout, check out their Discover page. I like the addition of Wikipedia and +K to the mix, but Klout currently only monitors 11 networks.

Klout 101

Klout Wikipedia Tumblr Foursquare 101

Small Business Mavericks

DECEMBER 22, 2011

One of the best ways to market your business at a low cost is to use social media sites like Facebook, Twitter and YouTube. Not only will you be able to put your products on the site, you will need to keep information up to day in the form of a blog post or article. So how do you go about it? The sites are customizable and easy to use.

Small Business 98

Small Business Facebook Strategy Consultant 98

Small Business Mavericks

SEPTEMBER 18, 2015

The system consists of websites where people gather around a specific interest, demographic, or other common characteristic and engage in dialogue, share information, and interact in a variety of media, which may include text, images, video, and multimedia presentations.

Domain Name 70

Domain Name Marketing Small Business URL 70

Small Business Mavericks

JUNE 17, 2015

Twitter, for instance, recently announced it will autoplay videos to remain competitive with Facebook. An online health check up gives you a view of all the important information you need to improve your online marketing. These are just a few of the things you’ll want to look into regarding your competition.

Analysis 70

Analysis Analytics Statistics Newsletter 70

Small Business Mavericks

MARCH 31, 2011

You can use the comments on your blog, Twitter stream, LinkedIn and Facebook walls, and anywhere else online to get real-time feedback on your business, your service, and your products. You can then take that information and redirect if you have to. This is something that Web TV and an online business have in common.

Case Study 98

Case Study Press Release Small Business Adwords 98

Small Business Mavericks

MAY 2, 2011

Should You Post To Twitter Daily? But if you send out quality information by e-mail, then you will get a response. The reason e-mail marketing is so effective is because your clients have asked you to send them information. Once you have a person’s permission, you can send them any number of e-mails you want.

Marketing 70

Marketing Case Study Press Release Small Business 70

Small Business Mavericks

MARCH 16, 2011

So what can you do with that information for your small business website? What’s The Best Discovery Engine? » How Q&A Sites Can Boost Your SEO SEOmoz has a great article on how Q&A sites can boost your SEO. That makes them a good bet for link building.

Small Business 79

Small Business SEO Sites Case Study 79

Small Business Mavericks

FEBRUARY 13, 2011

Sometimes they will go straight to their Facebook or Twitter page. Be nice – just restate your request for more information. It takes only one disgruntled customer to have their say on a social media site and every other disgruntled customer will join them. Of course, not every customer will complain directly to you.

Reputation 87

Reputation Case Study Press Release Small Business 87