Dave Fleet

MAY 24, 2011

So I would like to ask what information does share of voice provide the PR practitioner that guides an action? So that brings me back to the question, what information does share of voice provide that guides an action? You can follow him on Twitter at @theelusivefish.]. Why do we measure? Of course we wouldn’t.

Metrics 353

Metrics Widget Sentiment Resources 353

Dave Fleet

AUGUST 12, 2010

Transparency can come in a few forms : the form of humanizing the brand; the form of understanding the consumer and responding; or the form of disclosing sensitive information. Think of your own Twitter stream. She blogs at LAF , is on Twitter @cubanalaf and has an insane love for the Green Bay Packers. Let’s discuss.

Radian6 283

Radian6 Exercises Journal Social Media 283

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. When you ask a question on Twitter, respond to people who reply. Two-way interaction is here to stay.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

JUNE 9, 2010

The power users can publish the information in user-friendly form for the end users – via email, Twitter, RSS feeds, or by giving end users access to individual topics. Eqentia will be most attractive to teams that have both power users and executives who don’t care about how to use the tool, but just want to see its output.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

JUNE 15, 2010

While Audience generally only provides generic tracking information for most people, if you hook the system into any web forms you have, it can link their name and information into their activities (note: you’ll likely need to amend your privacy policy in order to do this). Public Relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

JULY 12, 2010

Twitterific – My favourite Twitter app for the iPad so far. TweetAgora – If you find yourself wanting to filter events out of your Twitter stream, this client is for you. WeatherBug – Condenses a mind-boggling amount of information into a clean interface. Great interface. Free, or $4.99 for premium version.

iPad 321

iPad iPhone Tweetdeck Travel 321

Dave Fleet

JANUARY 18, 2012

your blog, Twitter, Facebook etc) but also by mining your databases for people and companies that you want to connect with at the event and seeting-up meetings with them ahead of time. Create and amplify content for non-attendees.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

MAY 25, 2011

If you take a look at information which is collected in a similar fashion below you’ll see either no data or considerably smaller numbers than local analytics. If you’re looking for sentiment data visa-vi social networks, I like using Google Realtime to build out timelines that correspond with news and product happenings.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

JANUARY 4, 2011

Tweet If we’re connected on Twitter or Facebook, you may have noticed me posting a lot about the renovations we’re currently conducting on our new house. Welcome criticism if it can help you become better; if it’s simply based on incomplete information then stick to your goals and don’t let it phase you.

Social Media 402

Social Media Activities Issues Guidelines 402

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Twitter is following closely behind. Periscope, which is beginning to gain traction as Twitter integrates it further, is the same.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

SEPTEMBER 28, 2012

What about driving people to sign up to receive information over time? What about long-lead sales (as I said in response to last year’s version of this same report, last-click analysis is very flawed - and much social traffic via apps often displays in web analytics as direct traffic, for that matter)? What about cost avoidance?

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

SEPTEMBER 9, 2010

You can find more information about the book at GoogleyLessons.com. How do you think Google’s social media communications activities – its numerous blogs and its Twitter presence, for example – have fed into its success? I think Google’s social media strategy has made the company more approachable.

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

MAY 16, 2011

When you’re using Facebook or Twitter, for example, are you often looking for a link to take me to the best place to purchase something? Once you receive them, maybe you’ll dig around for product information on the recommendation, then look for somewhere to buy it. Probably not.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

JANUARY 21, 2021

Richard Edelman refers to information bankruptcy , noting that in the face of an epidemic of misinformation, the institutions that we expect to guide the way in these moments – government and media – “have both failed to meet the test”. As this year’s report highlights, trust in all information sources is at record lows.

Privacy 397

Privacy Eventful Compete Report 397

Dave Fleet

JUNE 16, 2011

Don’t hire people who tell you Twitter will solve all your problems. informed guess. This is where I agree with Shankman – hire communicators or marketers who understand how social media fits into a broader approach. I’m not a startup guy though, so my take is just an (un?)informed

Startup 401

Startup Social Media Skills Aggregator 401