Akamai Marketing

article thumbnail

5 metrics to track on Twitter

Akamai Marketing

Laser focused and sincere the question came: “How many followers should I have on Twitter?&# How many people are talking about, distributing and sharing your information?&# A prime example is this article on Aston Kutcher who is wildly admired for his Twitter fan base. That’s the artform of Twitter.

Metrics 229
article thumbnail

Twitter Engagement and the Empty Promise

Akamai Marketing

When I engage (click, share or comment) its because I think the information has been worth my time and I want my audience to see it. And sometimes, particularly of late, the conversation (engagement) happens on Twitter or Facebook, so its not going to correspond exactly to web traffic. When its not, well – they ignore it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

But even if you don’t ask what you can do to help them with their goals, always keep them in mind: are delivering quality content, do you share information that they appreciate.do You owe your followers quality discussion, information and ideas. Talk about making Twitter Karma work for you! Test it out.

Klout 221
article thumbnail

KPI Dashboard for Social Media Metrics

Akamai Marketing

My metrics are based on my priorities, my KPI’s are informed by my metrics and my tactics are informed from both. You’ll hear people say “Our strategy is Twitter or Pinterest or Facebook.” You can use our Social Media Strategic Plan Template to help inform your KPI’s. See how that works?

Metrics 180
article thumbnail

Socially Speaking What do YOU expect from brands and companies using social media?

Akamai Marketing

At what point do you get “brand fatigue&# in social media outlets like Facebook and Twitter? Do you expect brands and companies to have a view point or just deliver information? Also, on Twitter, I’m going to use the hashtag #sociallyspeaking to discuss this. Besides Zappos. =).

Company 161
article thumbnail

Tool Tuesday: PostRank Analytics

Akamai Marketing

Another is the popular “Add This&# which also offers analytic information. It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter). The information about each platform is basic. It isn’t that we need a tool that does everything.

Postrank 134
article thumbnail

What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. 640 Million on Facebook. Million users on YouTube. Ever ask yourself why they are there?

Lurker 203