Small Business Mavericks

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How Consumers Use Social Networking Sites

Small Business Mavericks

12% research travel offers or holiday destinations. 15% follow or search for information on specific brands. How can small businesses use this information? Here are some of the findings: 12% research products they’re interested in purchasing. 11% follow brands in hopes of receiving special offers.

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What’s A Rich Pin?

Small Business Mavericks

These are pins that you can add to your website that will give additional information to people who see your pins on Pinterest. You add information like price and availability to your product pins, which can lead to more traffic and more conversions on your website. There are three types of Rich Pins.

Travel 101
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What Is A Heat Map?

Small Business Mavericks

It can show you where the most mouse movements occur, which indicates where users’ eyeballs travel, and even which links are clicked on the most. You can then use that information to improve your websites SEO and overall content mix. It could be a good opportunity to provide more in-depth information about that content.

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Mobile Advertising Segmentation – Tablets & Smartphones

Small Business Mavericks

Tablets dominate travel and local. Nevertheless, if you do a lot of mobile advertising or mobile search or social media , then here’s some information for you to chew on. Tablets have a slight edge on books and reference materials. Running neck and neck, smartphones have a slight edge on music and entertainment. Use it wisely.

Mobile 101
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Why You Should Not Give Up On E-mail Marketing

Small Business Mavericks

For e-mail engagement, the lodging and travel sector leads the way with a 56.7% While these statistics are for UK-based companies, you can still glean from this information that e-mail marketing continues to strong. unique open rate. Computer, Hardware, and Telecom leads in the Click-to-Open category at a rate of 39.2%.

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