Janet Fouts

OCTOBER 21, 2014

Tech is a tool that enables me to work with clients around the world, juggle meetings, speaking schedules and manage to get work done with my team even though they are spread out across the US. Corporate Social Media mindful social social business Social Media in Action mindfulsocial Tips And Tricks tools' Scheduling is quite similar.

HootSuite 137

HootSuite Conference Project Hotels 137

Janet Fouts

APRIL 24, 2013

Anyone interested in digital marketing needs to understand these concepts, whether you use automation tools or not. Make use of content curation tools to share great content written by others. Assign values to various actions, such as visiting repeatedly, responding to an email, calling for more information or making a purchase.

Marketing 134

Marketing Smart Phone FAQ Patterns 134

Janet Fouts

MARCH 12, 2015

Sometimes they synced, sometimes they didn’t and I was constantly maintaining the tool that was supposed to make my life easier. In a nutshell, Evernote lets you add information to a database that is accessible through the web, a desktop app, and your iPhone, or smart phone. Evernote now includes another of my favorite tools.

Smart Phone 70

Smart Phone Badge Mobile Meeting 70

Janet Fouts

APRIL 29, 2013

With a panel of professionals like these women it wasn’t a surprise to hear they all struggle with time management and balancing professional and personal interests or that they are constantly experimenting with tools and networks to fine-tune their personal brands online. Ask for advice and share information to become a resource.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

OCTOBER 6, 2013

When we talk to clients about using social media to grow their business we first define their goals for using it in the first place and then the discussion around content will often go like this: Me : Having a presence on any social media network is useless if you don’t have quality information to share. Me : You know what? Stay tuned!

Content 134

Content Marketing B2B Reputation 134

Janet Fouts

OCTOBER 29, 2012

How do you identify them and what do you do with that information once you think you know who they are? Create a first draft list of influencers who are posting consistently relevant information. Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean?

Influencer 135

Influencer Klout URL Social Media 135

Janet Fouts

JULY 16, 2011

It was about an import tool called Facebook Exodus. I’m taking my time with it and connecting only with people I really feel I want to talk to or who regularly share information that is relevant to me. I’m relishing that and the feeling of adventure as we all share new ways to use it and new tools to make it better.

Google 126

Google Applications Tools Social Networking 126

Janet Fouts

FEBRUARY 18, 2011

There’s a section on listening tools and building a listening dashboard too. I love this quote about free social listening tools. Like malt liquor, the advantage of free tools is obviously the low cost. As you know, I’m a big fan of free listening tools and creating a dashboard for your business.

Social Media 137

Social Media Microsoft Transportation Applications 137

Janet Fouts

NOVEMBER 17, 2011

Sure Google+ can be a powerful tool to share your message with, but this network is in it’s infancy, and with millions of users your message can be left largely unheard unless you have created circles who care about what you have to say and will share it with their own circles and help you get the word out. Who is re-sharing you?

Google 138

Google Content How To Badge 138

Janet Fouts

JANUARY 31, 2011

Part of my job is to try out applications, tools, networks and such so I can tell my clients if they’re worth the learning curve or a waste of their bandwidth. As you go down this path it’s quite likely you’ll find a thread of information related to the same topic. Use One True Fan as a bookmarking tool.

Delicious 131

Delicious Widget Sites Applications 131

Janet Fouts

FEBRUARY 17, 2011

Then you can use that information to engage customers and create deeper relationships. I see a lot of new tools saying they are “Social CRM,” but so far it is more misused buzzword than tangible implementation.&#. I’ve written about the Gist social CRM tool before, and they were just purchased by RIMM , the makers of Blackberry.

Social CRM 127

Social CRM Lithium Collaboration Small Business 127

Janet Fouts

FEBRUARY 16, 2012

She’d send them emails with links to blogs they could comment on, tweets for their information, etc. Find their peer group and show them what they are missing, how they could use social media as a collaboration tool and for professional development. Give them the tools to work smarter. They were ignoring her.

Social Media 116

Social Media Netvibes CoTweet CoTweet 116

Janet Fouts

JULY 28, 2011

Offering up information relevant to the group that is useful, timely and fresh? Because you’re the one person in the network who offers valuable information and doesn’t self promote. Are YOU posting anything interesting? Asking or answering questions? Now let’s look at blogging. Now let’s look at blogging.

Social Media 121

Social Media Groups Groups Blogger 121

Janet Fouts

SEPTEMBER 4, 2017

Use a tool like Hootsuite or SproutSocial and give access through that if an admin or assistant needs access to post. Then you can manage their access without risking personal information. Check the link of the page. Don’t give your Twitter login info out, especially not by email.

Twitter 73

Twitter HootSuite Authentication Applications 73

Janet Fouts

JANUARY 27, 2011

A potential employer can use a variety of tools to see how well you manage your personal brand online. Run some of the evaluation tools below to determine what somebody sees when they look you up. This is a brand new tool to see how engaged your Facebook page is with your fans. These days however, it can mean a whole lot more.

Klout 138

Klout Brands Social Media Postrank 138

Janet Fouts

APRIL 18, 2011

Let me tell you, you’ll get a lot of information on pretty much any topic you choose, and it can quickly overwhelm. So let’s talk about how to listen regardless of the tools. I was posting an answer on Quora the other day and mentioned one of my favorite tools.

Social Media 136

Social Media Attensity SM2 Radian6 136

Janet Fouts

MARCH 16, 2014

Create a social editorial calendar that consists of a stream of information you feel is important for people to know about your industry. The other half (75% if you can stand it) is created on the fly through curation of relevant content, responding to news items and conversations discovered through social listening tools.

Content 145

Content Marketing Fashion Curation 145

Janet Fouts

SEPTEMBER 12, 2015

I’ll show you techniques and tools that bring mindfulness to how you look at the world around you, your relationships and your work while helping you communicate with the human (not the target) in marketing. We expect brands to be present, responsive and generous with their service and information even if it doesn’t sell us a thing.

Small Business 70

Small Business Authentication Newsletter Discount 70

Janet Fouts

AUGUST 29, 2011

Sure, you may decide to use the same tools and some of the same strategies and techniques as someone else but still, your particular resources, markets and needs are subtly different from everyone else’s or there would be no need for your specific business. Give it a spin, see what happens, re-tool as often as necessary.

Social Media 144

Social Media Resources Course Social Networking 144

Janet Fouts

APRIL 13, 2011

Is your content authentic and is it easy for a user to scan the navigation and find relative information? Give Google’s Page Speed tools a spin to make sure your site is optimized. So what’s a blogger to do? Check your site against Google’s quality guidelines.

Guidelines 121

Guidelines Widget Marketing RSS 121

Janet Fouts

DECEMBER 9, 2012

One of the biggest organizational issues we find when managing Facebook pages for our clients is often the page was created by someone who is no longer with the company and now nobody has the login information the account was created with. Hey, we’re doing it for them!

Communities 131

Communities Google API HootSuite 131

Janet Fouts

MARCH 6, 2013

According to our friends at Hubspot , 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. You’ll get a lot of great information before, during and after the contest. Why does Instagram work so well? Because we humans are most inspired by visuals.

Instagram 143

Instagram Eventful Hashtag Hubspot 143

Janet Fouts

DECEMBER 30, 2014

Are you prepared to use social media as a communication tool, not just another advertising medium? Create your personas based on this information and they will be more personalized and accurate. Knowing what motivates each persona to buy allows you to custom target your message to people who want to receive it. Who are they?

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

DECEMBER 1, 2012

More than one of those books that gets you all jacked up and inspired but doesn’t quite give you the tools to move forward, this book delivers real case studies to learn from and a process for planning your own successes. And that’s what they are, co-workers.

Engineering 126

Engineering Review Case Study Communities 126

Janet Fouts

JUNE 23, 2011

Share information that is valuable to people you want to talk to and they’ll find you. Share links to information, give your opinions too, not just parrot the same thing everybody else says. Here’s a list of a few more advanced social media listening tools. Go talk about boats and cruising the keys.

TweetBeep 134

TweetBeep Twitter Privacy Directory 134

Janet Fouts

JANUARY 4, 2011

Wanna know the most recent news, trends or information rich blog posts? They’re also great sources for information you can share and discuss more in-depth on other networks. Maybe it’s a bit naive or nostalgic to think business must develop true community to succeed with social media as a marketing tool.

Communities 136

Communities Forums Posterous SEO 136

Janet Fouts

APRIL 8, 2011

In fact, Radian6 , who I respect very much, is working with Klout as well as some other tools like OpenAmplify and OpenCalias to get a better rounded picture of what the relationships are and the value of those relationships. The Radian6 dashboard is going to knock the socks off the competition with this.

Klout 118

Klout Radian6 Social Media Hubspot 118

Janet Fouts

SEPTEMBER 26, 2012

For more information on how to upload Dropboxfiles to your Facebook Group visit Dropbox’s help files here. Docs, photos, and videos shared from Dropbox will show up on the group’s wall and can also be viewed on a smartphone or tablet.”

Groups 134

Groups Groups Facebook Collaboration 134

Janet Fouts

AUGUST 10, 2010

The team at Suciri went above and beyond to get me the information and tools I needed to get up and running quickly and their support team was helpful and responsive even outside of their posted support hours. I spent all weekend working with it.

WordPress 133

WordPress Hosting Open Source Class 133

Janet Fouts

SEPTEMBER 22, 2010

People hire me to watch out for them and find new opportunities to engage and new tools and it’s all candy to me, but it shouldn’t be for anybody who wants to run a business that isn’t around social media now is it? I mean, OK, I confess I spend all day attached to social media like an IV but that’s my job.

Social Media 132

Social Media Alltop Tweetdeck HootSuite 132

Janet Fouts

SEPTEMBER 5, 2012

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Hubspot’s marketing tools help you create inbound marketing through blog posts and landing pages optimized for maximum effect and amazing analytics to give you real insight on who comes to your website. Landing pages.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Janet Fouts

DECEMBER 30, 2011

I use a combination of tools to schedule my updates and they almost all have a browser bookmarklet so as I surf I can add items to the scheduling tools on the fly. Both tools allow me to monitor and update multiple accounts which is great. Social networks are a tool for business but they do not replace actual conversation.

HootSuite 123

HootSuite Bookmarklet Microblogging Forums 123

Janet Fouts

FEBRUARY 8, 2012

I know, social media is what I do, and I love it, but in the end it’s a tool. Just one of the tools you should have as part of your online marketing. Put your contact information everywhere. And that my friends, is why social media is a great tool for your business. It’s how you use it that counts.

Social Media 140

Social Media YouTube Google Tools 140

Janet Fouts

JANUARY 21, 2013

It’s likely users will get much more out of this search tool than businesses unless business page owners really step up to the plate and work at encouraging users to share photos on their page, engage users on a different level than “ Buy my stuff, buy my stuff! What if they posted a food shot?

Facebook 168

Facebook Buy Engagement Comments 168

Janet Fouts

JUNE 3, 2013

This post is intended to help you see a crisis coming and have the tools in place to assist. A well informed team can react before things get out of hand. Set up monitoring tools for reputation management. If you need some free or low-cost listening tools here’s a list of social media listening tools to get you started.

Social Media 176

Social Media Construction Reputation Patterns 176

Janet Fouts

SEPTEMBER 5, 2014

Frankly it’s not the most intuitive network and there aren’t a lot of tools that make the UI easier to manage. If what you really want to do is build your brand and grow visibility for your business you might want to share more pertinent information. Google+ is worth the effort. If that’s your thing go for it.

Google 175

Google Hashtag Journal Forums 175

Janet Fouts

DECEMBER 14, 2010

Any tool that makes that easier (makes it easiest, I should say) will thrive, and any tool or effort that makes human communication and sharing harder or impedes it (hello, RIAA) is destined for destruction. The tools themselves are ephemeral and temporary: don’t get attached to them. Jason Falls.

Social Media 146

Social Media ROI Syndication System 146