Direct Marketing Observations

AUGUST 30, 2010

This morning though, five years later, I was wondering if social media could have “helped&#. The year was 2005 and we were just on the cusp of social platforms roaring into our lives. From Mobile, Alabama to Pass Christian, Mississippi to Mid-city, New Orleans, getting any information was maddening. None of us did.

Social Media 162

Social Media Mobile Platform Twitter 162

Direct Marketing Observations

MARCH 23, 2011

Outlets such as MSNBC and Scripps insist on traveling at hyper speed with us on the information super highway. They have embedded the social tools and capabilities into their new web sites to allow us to have a voice. That’s not social media. That’s anti-social media. You could be found.

Comments 138

Comments Social Media Embedding Travel 138

Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Could you build a sound business strategy for a client around social media?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

DECEMBER 14, 2010

In social networks and social media, every time we join a new shiny network, or register for something online, we give up a little piece of our privacy, like a sculptor chipping away at a piece of marble. Sometimes knowingly, sometimes not, we’re giving up who we are to marketers and brands.

Social Media 166

Social Media Privacy Foursquare Policies 166

Direct Marketing Observations

FEBRUARY 11, 2010

If you are a marketer thinking about social media marketing then there is a good chance, if you have not done anything yet, that its because you just don’t have enough information yet. In this post I want to address those issues so that you can get started with social media marketing. Good question right?

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

JULY 12, 2010

I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer. And it was cool.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

JANUARY 19, 2010

Now, if you want to source some external help for social media, well that’s a different story. We hear how everyone is a social media expert whether they’re certified or self-proclaimed. For this, we bring in the creator of the Social Media RFP and top strategist Maggie Fox.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

MAY 13, 2022

During that time, the one binding thread that kept us all on the same page, so to speak, was information. From the standpoint of a traditional predictions piece, it really was a no-brainer for me to say or write that social media was going to continue to be the heartbeat of chaos and reason and the pulse of saints and sinners.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

JANUARY 11, 2010

Everyone’s talking about integrating social media into our everyday business. Whether you have a small local business or are a global enterprise, everyone is interested in the best way to incorporate social media practices in some way to solve their business challenges. via hashtagsocialmedia.com.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

APRIL 12, 2018

I’ve been in the social media space for over 10 years now and without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces. Does that mean influence?

Influencer 131

Influencer Social Media Meeting List 131

Direct Marketing Observations

APRIL 12, 2018

I’ve been in the search and social media space long enough to know that without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces.

Influencer 131

Influencer Social Media List Meeting 131

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

MARCH 21, 2013

Now I’m pulling this next blurb from Vivaldi Partners via wikipedia but pay attention to it: Vivaldi Partners defined social currency as the extent to which people share the brand or information about the brand as part of their everyday social lives at work or at home. But, it’s not magic beans.

Wikipedia 208

Wikipedia ROI Influencer Social Media 208

Direct Marketing Observations

AUGUST 10, 2011

The real-time aspect of sharing information through Twitter has made the platform ideal for updates on what has been happening. Beyond the role that social media has been playing in the UK riots, there’s a larger question that needs to be asked…Has the disruptive nature of social media now become the fuel for anarchy?

Hitwise 152

Hitwise Social Media Platform Eventful 152

Direct Marketing Observations

OCTOBER 15, 2010

With social media, you would have to have lived in a cave on an island in the Pacific to not know how ubiquitous it is. 4) Social data will determine your next move in your future business engagements, don’t ignore it- Social data will be driving consumer engagement. Get serious about mobile.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

MARCH 1, 2010

So how does one build a solid reputation in the social media world? How do you become a trusted source of information, a treasured resource, a valuable asset? Maybe you can answer the question if we pull the term social media off the board. Take the media out of the equation. Pick any industry you want.

Reputation 164

Reputation Social Media Resources Influencer 164

Direct Marketing Observations

MAY 16, 2011

The impact that search and social media have on a consumer’s purchase has never been disputed. Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion. I have always maintained that they were always joined at the hip. Because we still want the best deal possible.

comScore 182

comScore Influencer Survey Study 182

Direct Marketing Observations

MARCH 23, 2010

The American Cancer Society tweets about cancer research, specific types of cancer news, and information. The Leukemia & Lymphoma Society provides information about blood cancer, research and events that readers can get involved in. The Red Cross uses its Twitter page for disaster and preparedness updates.

Twitter 180

Twitter Microblogging Foursquare SEO 180

Direct Marketing Observations

APRIL 26, 2011

Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. But in 2012 you cannot mention social media without a reference to 1) Facebook and 2) Twitter. Their UI’s are pretty different.

Twitter 183

Twitter Facebook API Foursquare 183

Direct Marketing Observations

JUNE 21, 2010

Twitter describes itself as “a real-time information network powered by people all around the world that lets you share and discover what’s happening now.” Marc Meyer is the Director of Social Media and Search at Digital Response Marketing Group in Naples, Florida. Using Twitter to Grow Your Business.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

FEBRUARY 25, 2010

No amount of speaking to customers through various means of social media and optimizing websites was going to make their business pick up given the sorry state of the economy in portions of the rust belt. I was brought on as an SEO and social media marketing consultant , and I’ve done everything and more for them.

Wiki 170

Wiki Consultant SEO Flickr 170

Direct Marketing Observations

MAY 5, 2010

Turn it on- and it looks like a sea of useless information. Tags: SEO/SEM Twitter microblogging social media. I can excuse SMB’s for claiming that they don’t have time, because I know of all of the things that sit on their plate, but to be honest, I can also see why they might be skeptical to use Twitter.

Microblogging 184

Microblogging Twitter SEO Hashtag 184

Direct Marketing Observations

JUNE 28, 2010

This one though isn’t neccessarily social media related, yet the difference now is whereas before there might not have been a way or platform to complain there now is. So it does have social media undertones. The information seemed to be inconsistent. I decided to take my son to see Toy Story 3.

Groups 122

Groups Groups Policies System 122

Direct Marketing Observations

MARCH 4, 2010

I have said for quite some time now that eventually social media will become more about specific niche’s than it will be about melting pots and this site Daily Strength is about groups and communities. Sometimes we have so much information and content, we feel that we have to give it all to the user. You’ll see why.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

JULY 7, 2010

I used to be able to write every day but that was when the social media space, which I wrote about heavily back in the day, was not as crowded and everything was new and shiny and so experimental. Tags: blogging Marketing seo social media search marketing e-commerce marc meyer peter kim amber naslund tamar weinberg.

SEO 122

SEO Social Media Process Sites 122

Direct Marketing Observations

NOVEMBER 2, 2012

I’m not sure how or why it began like this, actually I have an idea, but the truth is, social media has not helped temper the consumer expectation that the majority of all things on the web should be free. Somewhere along the way, someone got the notion that “value” should be given away for free. But what do we do?

Posterous 162

Posterous Tumblr Flickr WordPress 162

Direct Marketing Observations

SEPTEMBER 20, 2011

Information versus opinion. Either way, the consumer may be in for a lot of hard work trying to find some information-thus this may be a case where they decide to forgo doing research and just go straight to Best Buy and get the deal. Whats the difference? Is there one? What matters to you when you are on the verge of buying something?

Forums 148

Forums Research Buy Compete 148

Direct Marketing Observations

FEBRUARY 9, 2010

Tens of thousands of media professionals have lost their jobs in the past two years, crowdsourcing has sent some professional fees into a tailspin and veteran marketers are under threat if they don’t “get” social media. Media has historically been one of the least efficient disciplines on the planet.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

OCTOBER 6, 2014

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. My concerns with the wild west mentality of middle school and high school social media usage are fivefold. Social media extends the drama for students involved.

Back channel 228

Back channel Social Media Class Education 228

Direct Marketing Observations

FEBRUARY 17, 2012

Today’s empowered consumer has too many tools at their disposal to make an informed and educated buying decision. An empowered customer who wants to buy from a business that doesn’t get “it” means nothing to that business-it’s just a lost opportunity to that business.

Buy 143

Buy Education Activities Groups 143

Direct Marketing Observations

JANUARY 4, 2010

We hear so much chatter that companies have to be participating in social media. So why don’t we ever hear about social media from the people who are responsible for managing direct customer experiences on a daily basis? The experience is what social media is all about. and Voila! Listen and 2.

Social Media 131

Social Media Engagement Class Social Enterprise 131

Direct Marketing Observations

DECEMBER 3, 2010

So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 2) Turn what people post in social media into compelling stories with Storify. 4) A ridiculously long Directory of Social Media Monitoring and Analysis Tools. Gaming the System: How Marketers Rig the Social Media Machine.

Sites 235

Sites Social Media Tools Storify 235

Direct Marketing Observations

MARCH 12, 2010

That’s all good, but I have more important things for you at the moment, and that’s a list of valuable social media links, posts and sites that will help you do what you do, better. Well just check out how the information is presented to you. Well just check out how the information is presented to you.

Sites 182

Sites Social CRM Social Media Proposal 182

Direct Marketing Observations

FEBRUARY 6, 2012

If You have not visited the blog site for the agency, We are Social, make sure you do. It’s a great resource of information. In particular, I was struck by an infograph that was up recently titled, Social Business-Social Media Integration. Which is the easiest? Which takes the least amount of time?

Social Media 159

Social Media Resources Sites 159

Direct Marketing Observations

JULY 19, 2010

In fact, back in April there was a pretty good post in Social Media Today on 7 social media aggregation tools that you should use that caught my eye. Yoono connects you to your social networks and messengers. I went through the list and I was familiar with 4 of them.

Social Networking 162

Social Networking Aggregator MySpace Yahoo 162

Direct Marketing Observations

JANUARY 18, 2010

On January 8th Mark Zuckerberg the founder and CEO of Facebook made the following comment: If he were to create Facebook again today, user information would by default be public, not private… Here is the full blown article as found on ReadWriteWeb: Facebook’s Zuckerberg Says The Age of Privacy is Over. It depends on who you ask.

Privacy 162

Privacy Social Networking Cost Facebook 162