Buzz Marketing for Technology

JUNE 27, 2008

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Certainly the new array of social media and Web 2.0 ve written.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Buzz Marketing for Technology

JUNE 28, 2008

Reasons for using weblog to keep information bits. This one is on the reasons to use weblog to keep information bits , using the list of factors for choosing a strategy for Keeping found things found on the web. Preservation of information in its current state / Currency of information. June 22nd 2008 11:00 pm.

RSS 113

RSS Metadata WordPress Applications 113

Buzz Marketing for Technology

OCTOBER 27, 2009

Firey laptop batteries, defective chips, tainted foods, toothpaste that stains teeth – these are just some real examples of issues that struck companies recently that might have been headed off at the pass by Social Media. When you have an issue these days – what’s the first place you go for more information?

Issues 130

Issues Social Media News Twitter 130

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. This is not your ordinary conference about social media. So what does a CDO do?

Marketing 258

Marketing Conference Fashion Mobile 258

Buzz Marketing for Technology

FEBRUARY 15, 2012

Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies. These applications of social media analytics only scratch the surface though. During testing and validation, social data could play a crucial role in deciding to stop a project.

Process 205

Process Analysis Compete Data 205

Buzz Marketing for Technology

MAY 9, 2012

Most people who write on social media outlets don’t do so just for the sake of doing it. And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. That is exactly why Social Media is so special, so different.

Data 222

Data Sample Samples Survey 222

Buzz Marketing for Technology

APRIL 18, 2012

Quarterly and annual reviews provide some idea of how the money is being spent, and frequency, reach, target rating points, media impressions and clip counting are among the longstanding measures of marketing effectiveness. But these are becoming less and less informative as the world moves at Internet speed. I recently saw an.

Marketing 206

Marketing Metrics B2B ROI 206

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. As excited as marketers may get about shiny new objects— especially social media objects—they‘re often reluctant to spend the time and money to truly develop new efforts for them.

Conversation 276

Conversation Facebook Guidelines B2B 276

Buzz Marketing for Technology

JUNE 6, 2012

You’re launching a new campaign and you want to find the most influential people to inform and to win over as advocates. Luckily, you are a Socially-aware CMO and you have the right answer: the little “i” influencer- those unsung folks who can help supercharge your brand and make your campaign a true success. Hey, I feel for you.

Influencer 227

Influencer Banking Sports Campaign 227

Buzz Marketing for Technology

APRIL 8, 2010

Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door.

B2B 235

B2B StumbleUpon Digg Reputation 235

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

OCTOBER 18, 2013

That kind of data is more apt to deliver real insights into who their audience is, what types of content and information they want, and where they are making those purchases. Forge meaningful social relationships. Social media has forever changed the way we use the Internet and consume information.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

SEPTEMBER 3, 2014

Fortunately, for those who are really interested in this kind of consumer centric planning strategy, there is a detailed and highly informative new ebook I ran across from the people at Insights In Marketing which is packed with practical advice. Here is an overview of that advice. Strategic Planning in a Nutshell.

eBook 223

eBook Loyalty Research Data 223

Buzz Marketing for Technology

DECEMBER 7, 2011

The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. To a 911 dispatcher, real time is a few seconds worth of critical information from a telephone call. But should real-time data be such a priority? What about marketing and advertising?

Data 217

Data Analysis Process Project 217

Buzz Marketing for Technology

AUGUST 10, 2011

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. However it’s NOT better than nothing, it’s actually worse than doing nothing because you are getting INCORRECT information. Hence, bad information can be worse than no information.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Buzz Marketing for Technology

NOVEMBER 28, 2012

It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. They’re producing data that can inform overall branding and in-store shopping experiences. They’re leveraging social media and loyalty data.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Which reminds me of what Eric Schmidt recently said – that every 2 days we create as much information as we did from the beginning of time up to 2003. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. As excited as marketers may get about shiny new objects— especially social media objects—they‘re often reluctant to spend money on developing new efforts for them. Preconceived Notions.

Brands 279

Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

SEPTEMBER 22, 2010

When I showed up they took one look at my letter and informed me the promotion had just ended and that if I wanted one I would have to pay for it. Related posts: Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms. I mumbled something underneath my breath and left the store. Share this on Reddit.

iPhone 258

iPhone Reputation B2B Social Networking 258

Buzz Marketing for Technology

JANUARY 25, 2012

So what does this mean for marketers and for major brands in an era of social media? But to me that’s a quick fix on how you get information out of the company that the general public would believe. This can’t be solved with typical social media software. Well 2 things ….

Microblogging 187

Microblogging Trends Forums Apple 187

Buzz Marketing for Technology

MAY 15, 2013

The ambitious CMO knows that their company site must be more engaging than the competitions’, as well as a place that customers trust, valuing the available products, services and information on offer. Other types include customer relationship management (CRM) data and social media data.

Retail 202

Retail Analysis Analytics Data 202

Buzz Marketing for Technology

JUNE 27, 2008

Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. Dont provide IBMs or anothers confidential or other proprietary information. Provide worthwhile information and perspective. IBM Social Computing Guidelines: Detailed Discussion.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Buzz Marketing for Technology

JUNE 1, 2011

What you get is a list of media type, sponsorships, and events. The kingpin of the spend is usually some sort of TV ad spend (if you are B2C) and print/online media spend (if you are B2B). Easily done now with the mounds of social data out there. Now that’s how to make a Small Budget have Big Impact!

B2B 199

B2B Data Course Eventful 199

Buzz Marketing for Technology

OCTOBER 20, 2010

Still in its infancy the Like button holds a lot of promise for Facebook as their march continues to making all interactions both web and mobile more social. In fact if Google’s mission is to “index the worlds information” perhaps Facebook’s mission is to “Socialize the worlds information!” (but but I digress …).

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

Buzz Marketing for Technology

JULY 13, 2011

Also with the unprecedented amount of media coverage, access to information and levels of social sharing, there is an increased need for visibility in real-time around celebrities and their associations with a brand. I hope you will enjoy this report.

Brands 216

Brands Film Upcoming Influencer 216

Buzz Marketing for Technology

OCTOBER 25, 2013

All of these questions need to be asked when a brand is looking to optimize their site to be as informative, relevant and easy to use on mobile devices. Successful brands have a holistic approach rather than approaching social media as a stand-alone tactic. Internet users. e-commerce sales are expected to.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s Send this page to Print Friendly.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

MAY 23, 2012

Surveys are episodic and offer inauthentic information since the questions themselves alter the answers given, creating a distance between reality and what is articulated. In both cases, the information rendered is faulty.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc.

Cost 247

Cost Price Comparison Buy 247

Buzz Marketing for Technology

SEPTEMBER 27, 2011

As brands adapt to keep pace with the changes brought on by today’s demand economy, the budgets and line items need to demonstrate the same agility in order to stay in sync with consumer trends in our growing social and mobile world. When everyone’s way isn’t working for you, find your own path.

Marketing 225

Marketing Loyalty Statistics ROI 225

Buzz Marketing for Technology

JUNE 27, 2008

information management. information security. social media. Organise, streamline, inform, involve; 2. La Rivoluzione dei Social Media entra nelle Imprese (Italian). The Revolution of the Social Media enters the Enterprise (English). friday flux. Gilbane Report. global city. Google Sites.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

NOVEMBER 3, 2009

And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. But today’s listening and analytical technology for social conversations are still in their infancy.

Tips 100

Tips StumbleUpon Digg Reddit 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Let me explain … Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. He characterizes these individuals as having social networks of over one hundred people.

Tips 100

Tips Analytics Conversation Social Media 100

Buzz Marketing for Technology

MARCH 30, 2011

The two things social lift analysis can tell you are how far and how fast those ripples move. If it ripples 900 times in 28 days, that can be really valuable information. Read: “ Social Lift: How to make your media plan go further.&#. Related posts: Social Media – the Next Frontier! Want to learn more?

Analysis 181

Analysis B2B Advertising Types 181

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. 25 Comments.

Class 274

Class Social Media Web 2.0 Wiki 274

Buzz Marketing for Technology

OCTOBER 4, 2008

If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. We have to get past this idea of the Web as simply a more efficient mechanism for dumping information. informal learning.â?? END RANT ).

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

JUNE 27, 2008

Social Media. works primarily with information or. Chris Collison and Geoff Parcell Learning to Fly: Practical Knowledge Management from Leading and Learning Organizations Slide 51: the gates to information are open Slide 52: knowledge is shared freely Slide 53: â?? socialmedia. socialcomputing. enterprise2.0. e2Camp.net.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270