Waxing UnLyrical
JULY 14, 2014
Everything You Need to Know to Run a Successful SMS Marketing Campaign. Why: Has your business tried implementing an SMS campaign? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. This week’s roundup features seven posts from around the web that focus on campaigns.
Waxing UnLyrical
JUNE 20, 2016
SMS Marketing: a Grossly Underrated Marketing Tactic. Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today.
Waxing UnLyrical
DECEMBER 11, 2013
Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. Also, media buyers estimate that video advertising on the Internet has been growing at a rapid 40% over the past year and is expected to speed up further to 60% in the next few months. Will India See a Rise in Digital PR?
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