Snapchat – Proof That Simplicity & Authenticity Wins
Mindjumpers
MAY 26, 2016
Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. Clickbait: Information overload! CEO Evan Spiegel describes Snapchat’s messaging as “conversational”, rather than “transactional”, which gives the impression you’re just talking to a friend. Maybe it’s time for an overhaul. Here & Now.
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