The Realtime Report

DECEMBER 18, 2013

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Using iBeacon, the mobile app delivers personal information to users based on their current location in-store. Are consumers willing to give retailers precise information about their location?

Apple 149

Apple GPS Retail Wireless 149

Social Media Strategies Summit

AUGUST 28, 2019

According to Persado, the company already works with 250 marketers across categories including retail, finance, and hospitality. Retail giant Alibaba opened a physical “ FashionAI ” store in Hong Kong with the goal of streamlining the fashion retail experience through the use of Artificial Intelligence.

Examples 200

Examples Marketing Retail Automotive 200

Bill Hartzer

AUGUST 18, 2010

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. A brand new CareerBuilder survey reports that 35 % of employers use social media to market their company. — Information about career paths within the organization – 23 percent.

Survey 102

Survey Company Social Media Sample 102

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. When you put out a survey, you’re getting input from your current customers. Your customers might hold back on a survey that’s going directly to you, but on social media, they’re posting their thoughts as they come.

Social Media 112

Social Media Sentiment Survey Marketing 112

The Realtime Report

MAY 22, 2023

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. EeCommerce E-commerce is one method for consumers to buy and sell goods in retail.

Platform 91

Platform Engagement Loyalty API 91

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 138

Social Media Survey Influencer Buy 138

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers.

Products 164

Products Instagram Brands How To 164

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. A recent survey found that 46% of consumers anticipate using social platforms’ in-app shopping features more this year. What are Facebook Shops and how do they work? by enabling checkout directly from Facebook.

Examples 111

Examples Brands Facebook Retail 111

Sprout Social

FEBRUARY 8, 2021

Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. This is a common collection method for online retailers.

Data 122

Data Survey How To Review 122

Pixlee

DECEMBER 15, 2020

They are the first generation growing up with access to all of the information and resources they will ever need right in their back pocket (literally). 56% of Gen Zers who were surveyed reported they had not grocery shopped online in the last 30 days. Retail Trends. Gen Z currently has the spending power of $143 billion.

Trends 67

Trends Retail Marketing Survey 67

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could.

Products 89

Products Team Focus Group Collaboration 89

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. These are critical for anticipating market trends and informing decisions around inventory control, marketing spend and other investments.

Sentiment 102

Sentiment Analysis Patterns Price 102

Ignite Social Media

APRIL 17, 2020

This could somewhat shift the dollars going to large brand retailers over to smaller retailers. 85% of global survey respondents indicate they are exercising during the COVID-19 crisis and 40% plan to continue doing more after we return to normal. Increased Ad Spending.

Social Media 106

Social Media Marketing Retail Energy 106

Sprout Social

JANUARY 9, 2024

Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. The tools also need a layer of usability so that everyone (not just data analysts and IT team members) can get the information they need. Audience research Every audience is different.

Social Media 122

Social Media Sentiment Data Team 122

Hootsuite

AUGUST 2, 2022

This lets you make informed, proactive decisions instead of reactive choices. An easy win would be to implement a chatbot on your site that can take down a customer’s information and then have an agent contact them directly without the annoying waiting around. Send out surveys. Accidental success can only take you so far.

Template 77

Template Templates Strategy HootSuite 77

SocMed Sean

FEBRUARY 24, 2022

As a result, in a recent survey called The Future of Social Marketing, close to 96% of respondents ranked Facebook in the top three drivers for return on investment. Other industries that thrive on Facebook include fashion, retail food, electronics, and automotive. Reasons to Continue Marketing on Facebook.

Facebook 130

Facebook Strategy Marketing Travel 130

Hootsuite

MARCH 2, 2023

Whether it’s for frequently asked questions , shipping information, promotional offers, or your extended family asking when you’ll get married. Source: Heyday Chatbots can also be used to generate leads and collect contact information. Provide relevant and timely information in your automated DMs in a conversational manner.

Social Media 131

Social Media How To Discount FAQ 131

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. While it’s possible to conduct market research natively on social platforms, tools like Sprout Social enable you to collect and analyze information from all of your brand’s social accounts in one centralized platform.

Research 143

Research Social Media Airlines Marketing 143

Buffer Social

MAY 9, 2023

Thanks to the process of business design, within six months of launching Caeli’s Evening Rituals Meditation Box , the product is already in ten retail stores and has become our best-seller—without us spending a dime on marketing. Below, I’m going to walk you through how my team developed this product, step by step.

Products 83

Products Sample Samples Marketing 83

The Realtime Report

MARCH 25, 2014

Are you surprised that social media websites ranked so low among the industries surveyed? Specialty Retail Stores 79. Internet Retail 78. Internet News & Information 73. Hotels also show a disparity, ranked at 84 for website satisfaction but only at 77 for overall customer satisfaction. Airlines 80. Supermarkets 79.

Sites 177

Sites Social Media Insurance Airlines 177

Sprout Social

NOVEMBER 30, 2023

And this informs your marketing game plan. You could also survey and ask your customers what other brands they considered when making a similar purchase. Monitor their social media reach According to The Sprout Social Index ™ 2023 , 68% of consumers follow brands on social to stay informed about new products or services.

Analysis 102

Analysis Sentiment Marketing How To 102

Harp Interactive

MARCH 16, 2011

Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users. It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Twist Image

FEBRUARY 15, 2013

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? I would argue that the best brands in the world are way less interested in procuring private information and much more interested in creating the ultimate in personalized experiences.

Privacy 107

Privacy Retail Wireless Smart Phone 107

Sprout Social

OCTOBER 4, 2023

According to a Q3 2023 Sprout pulse survey of 307 US-based social marketers, 47% of respondents said their main challenge with influencer marketing is measuring the effectiveness of campaigns. London-based retailer River Island uses Tags to make this reporting process easier. However, quantifying their success is difficult.

Strategy 120

Strategy Brands UGC Marketing 120

Sprout Social

FEBRUARY 29, 2024

Together, they help process and analyze large volumes of unstructured data to help you improve search accuracy, automate data processing and extract meaningful insights for informed decisions. Understand the voice of the employee AI analyzes employee feedback from various sources, such as surveys, performance reviews and social media.

Patterns 118

Patterns Sentiment Analysis Proposal 118

Sprout Social

MARCH 16, 2021

The National Retail Federatio n forecasts the highest growth in retail spending in 17 years in the coming months as more people are vaccinated and the economy reopens. To learn more about what you need for a post-COVID world, check out this article on how tools like social listening can inform your business’ reopening strategy.

Questions 115

Questions Travel Brands Retail 115

Twist Image

AUGUST 16, 2012

As a customer, who would you prefer to share your personal information with in exchange for a discount or some value-add from a brand? The majority of survey respondents (55%) responded that they are 'mostly willing' to provide shopping preferences to trusted retailers in exchange for an enhanced shopping experience.

Avatar 99

Avatar Retail Survey Discount 99

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way.

Review 126

Review Brands How To Analysis 126

Sprout Social

APRIL 15, 2020

providing factual, helpful information. In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. Tourism, entertainment and retail have been hit especially hard by the current economic downturn as people quarantine and delay major purchases.

Strategy 142

Strategy Metrics Hubspot Retail 142

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. They’ll help to inform you where improvements can be made in your strategy. Are you thinking about getting into Instagram eCommerce? Try it Free.

Instagram 117

Instagram HootSuite UGC Influencer 117

The Realtime Report

MARCH 8, 2017

Based on Influenster’s latest survey findings, 97% of women in the US own smartphones which has a huge influence on how they shop. While Gen X and Y rely primarily on traditional product reviews to make shopping decisions, Gen Z relies primarily on product reviews generated via social media to inform their purchase decisions.

Review 70

Review Instant Messaging Survey Sample 70

Sprout Social

JUNE 14, 2022

These campaigns offer information that is time-sensitive and relevant to the customer, such as appointment reminders, shipping notifications or password resets. Here’s an example from Baking Steel that includes order confirmation, tracking information and an unsubscribe option. Inform customers when products are back in stock.

SMS 105

SMS Strategy Marketing How To 105

Oktopost

JANUARY 12, 2021

Can they answer your leads’ questions and guide them to the information they seek? B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Many involve surveys that are tallied and scored. Customer Feedback.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

MAY 9, 2023

Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in. This information enables you to develop highly targeted ads, posts and emails that will yield optimal results.

Sentiment 131

Sentiment Marketing Analysis Loyalty 131

Hootsuite

FEBRUARY 22, 2022

Source: IAB UK Affiliates & Partnerships Group Buyside Survey Results. Keep them informed about your latest promotions and special offers that might be of interest to their followers. A creator newsletter, Slack channel, or Facebook Group can help keep everyone informed and keep your brand top of mind.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

The Realtime Report

FEBRUARY 1, 2019

Imagine the frustration of working to create an amazing experience for a targeted customer segment but lacking even the most basic information about specific customer interaction with your products or services. If the data does not sit within the walls of your company, think about asking your customer to fill out a short survey.

Data 79

Data Compete Analytics Survey 79

Twist Image

MARCH 28, 2013

It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." The agency surveyed 1,874 U.S. adult Smartphone owners.

GPS 81

GPS Retail Apple Marketing 81