Small Business Mavericks

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Tis The Season For Marketing Mistakes

Small Business Mavericks

Marketing Pilgrim’s Cynthia Boris looks at the split-personality of the season in her post titled, “ Retailers are from Mars, shoppers are from Venus.” 54% of shoppers say stores don’t provide enough information – BUT – 87% of retailers feel they give all the info the consumer needs.

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Getting Around The Thin Content Rule

Small Business Mavericks

” So what kind of information might we be talking about? That would be good information to include on those site location pages. That would be good information to include on those site location pages. Or, what if you own a chain of retail stores and you decide to offer coupons for your stores.

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Are Your Customers Worried About Security?

Small Business Mavericks

It shouldn’t be difficult to figure out what you will do with their information or the benefits of opting into a program. One of the devastating effects of past retail security breaches was a drop in the number of people willing to shop in those stores. Since these things are in the news.

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Do You Know Your “Empty Nesters”?

Small Business Mavericks

Recently, Retail TouchPoints looked at the way that most “empty nesters” consult the web, browse, and buy via mobile. 65% use smartphones to look up product information. 85% trust third-person product reviews from major retail sites. 65% use smartphones to look up product information.

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Use The Past To Predict The Future

Small Business Mavericks

Retail businesses have been doing this for years. If you have a particular product that does better in July than at any other time of year, then you can use that information to plan for your next July. That’s important information. That is, take data from history and use it to predict what the future might hold.

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Why You Should Not Give Up On E-mail Marketing

Small Business Mavericks

While these statistics are for UK-based companies, you can still glean from this information that e-mail marketing continues to strong. General retail follows with 41.4% Retail Apparel is second in the click-rate category (5.3%). For e-mail engagement, the lodging and travel sector leads the way with a 56.7% unique open rate.

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Why Local.com Is Important

Small Business Mavericks

Because of that, many searchers will always be looking for information on local businesses. These include restaurants, movie theaters, medical services, house cleaning, massages, and retail shopping of various sorts. There are some things that you just can’t do through wires and cables.