Waxing UnLyrical

MAY 13, 2019

2018 SBA reports show there are 30.2 Don’t put off joining Facebook until your cousin calls you to inform you your business is being called out on Facebook. When brands actively listen in on social media, they gather vital information. million SMBs in the US , 90% of which analysts say fail. Become Socially Active.

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Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

OCTOBER 26, 2016

We sift through reports like we’re mining for gold. moment, but frequently, we uncover only nuggets of information that give us confidence that we’re on the right track. With that perspective, we framed the report as a peer review to identify current trends and best practices. Those are a bit harder to uncover. Be prepared.

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Conversation Project Metrics Survey 100

Waxing UnLyrical

JUNE 3, 2016

A2(2): And then make sure you’re asking yourself: “What am I trying to convey by reporting on metrics?” Kelly Byrd added: A4: Reporting results, but not using data to (im)PROVE and replicate success in a trackable way #measurepr. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

FEBRUARY 27, 2013

If they don’t follow the rubrics – particularly in how they structure their papers, and what information needs to go where - they don’t get the full points possible for each section. They want a report in what format? So what if they want a report in a format that’s a little more cumbersome than I’d like?

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Class Forums Proposal Consultant 247

Waxing UnLyrical

AUGUST 21, 2012

Being relevant is key, so they keep their Facebook and Twitter feeds filled with useful information that fits their mandate: info about ongoing situations (eg. They also make sure they are the first to report incidents that reflect negatively on them (eg. scams, recent crimes) and retweets about construction and driving conditions.

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Social Media Construction Flickr Communities 165

Waxing UnLyrical

APRIL 22, 2013

Some of it seems to be warranted – for example, when official news organizations don’t report information accurately or without having done due diligence. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. People seem to be getting angry at others online much more quickly.

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Consultant Social Networking News Examples 198

Waxing UnLyrical

JANUARY 29, 2019

Neural networks, artificial intelligence (AI) , and automated systems allow for conversion reports, pay-per-click (PPC), open rates, social media stats and net loss of subscribers that can be crafted within mere minutes. The result is a more engaged, informed and productive workforce. Feature #2: Email marketing.

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Features Marketing Statistics Template 169

Waxing UnLyrical

MARCH 20, 2013

It is sure to upset some people as it could potentially blur the line between advertising and reporting done by that outlet. On March 5th, the Washington Post introduced the same concept. This represents a major shift in the philosophy of mainstream news outlets. Newspapers have been losing revenue for years, mainly to Internet traffic.

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iPad Advertising Journal Flickr 218

Waxing UnLyrical

MARCH 15, 2018

Social media also has compressed the speed of information transfer from hours to minutes or even seconds as a crisis develops. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists.

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Waxing UnLyrical

MARCH 11, 2016

On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it. On going from measurement to reporting to optimization: @shonali A3 & A4: Focus on what DIDN’T work, you learn far more from failure than pointing out the obvious successes.

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Meeting Comparison Banking Retail 100

Waxing UnLyrical

MARCH 6, 2015

’s Chartered Institute of Public Relations with its State of the Profession 2015 report. Yet more than half of all respondents reported that they believe ‘satisfying clients and/or employers’ (55%) is the clearest demonstration of professionalism in public relations. This time it’s the U.K.’s PR leaders in the U.S.

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Social Media Compete Skills Consultant 100

Waxing UnLyrical

FEBRUARY 25, 2011

Over and above this, I was told: Renewing your PRWeek subscription will ensure you continue to receive all the latest industry news, surveys, and special reports. I have no doubt that PRWeek continues to be useful, informative, a vehicle for ego-inflation, or any or all of the aforesaid, for some folks. The truth is.

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Directory Survey Flickr Applications 180

Waxing UnLyrical

NOVEMBER 2, 2016

Marcie Hill, author of “How to Write a POWERFUL Professional Bio,” advises putting your name, job title and other identifying information in the first paragraph. For example, my LinkedIn profile highlights my journalism background: “A former news reporter, I take a journalistic approach to marketing corporations and law firms.

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LinkedIn Journal Authentication Skills 100

Waxing UnLyrical

APRIL 23, 2013

CNN reports based on tweets, as one rather famous news satirist has shown. What is perhaps most interesting about the concept of social media is that it is SO fast, SO voluminous, and SO impossible to completely track that very important bits of information, essential elements of the truth even, can get lost in the shuffle.

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Social Media Meme Flickr News 266

Waxing UnLyrical

OCTOBER 13, 2011

With social media, we offer timely information – in addition to print, radio, television and our homepage. We still distribute information that is relevant to our audience it is just distributed differently. We still share our institution’s story. We can include more of the community’s voice. It’s Just Social Media. Don’t Freak Out.

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Social Media Flickr Guidelines Groups 224

Waxing UnLyrical

MARCH 2, 2011

Before you jump to a conclusion, let’s examine this from both sides: the side of reporter and writer Leena, and the side of PR pro Timothy. Leena’s side: She responded to his email (which doesn’t always happen) with a note asking for more information to make it more a story. That’s not the debate here.

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Blogger Report News Social Media 186

Waxing UnLyrical

FEBRUARY 28, 2011

The difficulties of access and communication have also clearly had an impact on the media’s ability to report accurately on the situation. It’s also been interesting seeing how events in Libya have been reported in Malta. Another interesting aspect has been watching who is collecting and publishing information.

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Flickr Compete News Eventful 150

Waxing UnLyrical

AUGUST 1, 2014

In a nutshell, here is what DR is: Typically, sites report on “unique visitors per month” (UVPM). Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. We’ll be on Twitter, and as usual, all you have to do is join the fun using the #measurePR hashtag.

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Sample Samples Metrics Consultant 252

Waxing UnLyrical

MARCH 26, 2013

The free analytics report is definitely worth sharing a tweet! Author information Rachael Seda Account Executive at CRT/tanaka Rachael Seda grew up barefoot in Hawaii. SimplyMeasured - This tool allows users to download analytics on different profiles for free as long as you agree to share a tweet to promote the company.

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Instagram Tools Statistics Small Business 279

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. In July, Outlook Publishing (India) Pvt. Will India See a Rise in Digital PR?

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comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

DECEMBER 7, 2016

We wrote a company fact sheet with investor information, milestones, and leadership credentials, which was distributed to 20 journalists who we knew would find the content appealing. And PR Engineer Kelly Byrd wrote The Science of PR: How PRTech Reporting Proves Value for PR blog Bulldog Reporter.

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Press Release Startup News Journal 100

Waxing UnLyrical

FEBRUARY 7, 2012

The reason for this is that it is a tool that makes it very easy for people to customize the information they receive … and people, not surprisingly, tend to choose information that reinforces their own views. Image: chantel beam photography via Flickr, CC 2.0. Are You Using Social Media to Talk to Yourself?

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Social Media Flickr Feed Feedly 182

Waxing UnLyrical

JANUARY 22, 2016

On how effective measurement can improve media relations: A4: #PRdata gives you the opp to think on your feet w reporters. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Q2: W/o context they are NOT valuable, don’t tell you anything about biz outcomes.

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Metrics Consultant Authentication Communities 100

Waxing UnLyrical

JUNE 27, 2012

Social tools have helped break down barriers between people, and information sharing has become far easier and quicker. According to a Mckinsey report , social media enables a consumer’s decision-making journey. Facebook is becoming the ubiquitous answer to all the questions you could possibly have.

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Social Media Campaign Flickr Buy 227

Waxing UnLyrical

JUNE 24, 2016

The international panel of guests included: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and. “See” you there!

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Eventful Analysis Banking Curation 105

Waxing UnLyrical

NOVEMBER 22, 2011

After tweeting out an amazingly ill-informed defense of Penn State coach Joe Paterno (Mr. It has become a channel, an information distribution device. In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients.

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Engagement Hubspot Analysis Social Media 175

Waxing UnLyrical

MARCH 14, 2012

It’s good information to have. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication, and a print journalist in Manitoba. But, it means no “mailbox” in my office is safe. Image: Brandon Christopher Warren via Flickr, CC 2.0.

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Compete Hotels Flickr Training 168

Waxing UnLyrical

AUGUST 14, 2015

We were excited to welcome four amazing guests: Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report, Tinu Abayomi-Paul , and Michelle Drifka Hinson , Chair of the Institute for Public Relations’s Measurement Commission. SME Social Media Reporting Toolkit. Survey Monkey. CyberAlert. Talkwalker.

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Analytics Consultant Survey Reputation 100

Waxing UnLyrical

APRIL 30, 2011

the BizBuySell valuation report. When John asked if I’d mind sharing this information, I said I didn’t at all. I was also curious about the BizBuySell valuation report , so I asked John to tell me more about that. . a 2-hour teleconference with him. the E-Myth ebook, The Four Pillars of a Sellable Business.

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Sample Samples Report Retail 150

Waxing UnLyrical

APRIL 30, 2013

” After she saw the meme, Susan started reporting the image and private messaging pages on Facebook with a request that they take down the image and/or meme. Social media by definition is a space where people share ideas and information. I said nope it’s to nice outside get back out there and enjoy it.

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Social Media Meme Reddit Public Domain 279

Waxing UnLyrical

FEBRUARY 1, 2016

Why: “When you’re not in the same place with your teammates, you don’t have set work hours, and you have no one to report to, one thing that becomes really important seems to be frequent, clear communication,” writes Courtney Seiter. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

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Consultant Collaboration Skills Communities 100

Waxing UnLyrical

AUGUST 17, 2015

Is Your Company Creating Reporting Squirrels or Analysis Ninjas? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Why: When I featured this post in a roundup back in 2011 , I described it as personable, funny and really easy to read despite its long length. ” 7.

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Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

JUNE 10, 2016

This is why, regardless of how many “gold stars” I got on my media coverage reports – yes, at my first agency job in the U.S., my boss would put gold star stickers on a particularly hefty report, and it thrilled me to bits! Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Embedding Conference Banking Flickr 100

Waxing UnLyrical

APRIL 18, 2011

I’d like to know my financial information is safe.”. Because of those tweets and re-tweets we were able to focus on getting that specific piece of information they were looking for. Operations will resume as soon as Information Services staff address the issue, at which time another campus-wide notification will be sent.

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Tweetdeck Notification Sites Team 165

Waxing UnLyrical

JANUARY 5, 2015

The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Why: Social media metrics aren’t about social media, they’re about business.

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Metrics Consultant Flickr Analytics 100

Waxing UnLyrical

JUNE 6, 2016

Why: “We like to look not just at, ‘how are we going to get this research report in front of the right people?’ Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. On Think Thanks TV: The Century Foundation – Integrated Communications Strategy. Please share in the comments below. .

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Case Study Study Banking Campaign 100

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4). Guest Post by Karen Freberg. Build crisis communications practices throughout curriculum.

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Social Media Class Conference Research 100