How companies use video content on social media
Visually SM
JULY 31, 2020
In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. The same report stated that promoted tweets with videos can save more than 50% on the cost-per-engagement investment. On Youtube, the increase has been 99% in the same period.
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