Social Media Strategery

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Why I Hate the Word “Pitching”

Social Media Strategery

From spamming thousands of reporters and bloggers at a time in the hopes of getting 1% of them to cover your "news," to copying and pasting entire pitches and only changing the name, to using outdated information, PR people have become used car salesmen, interested more in making the sale than on building an honest relationship.

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Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

Download the full report Pew Internet released their “Government Online&# report today, and it’s chock FULL of great statistics. link] Shim Marom Thanks for sharing this information, it's a fascinating worth reading report. Not the technology, but what that technology will help you accomplish.

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What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

You create a wiki page for your team containing the text of a report you're working on. It's Friday night and you just discovered that you have a TPS report due first thing Monday morning. To do it, you need some examples of similar reports that have been produced by other teams. A board meeting. Happy hour.

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The Many Roles of an Internal Community Manager

Social Media Strategery

You cannot possibly garden the wiki, write your blog posts, moderate all of the forums, stay active on Yammer, run your metrics reports and do everything else a community manager is asked to do by yourself. Guess who gets the write the blog post criticizing the new expense reporting policy?

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Resilient and Engaged, DHS Charts a Path Forward | Social Media.

Social Media Strategery

The outcome of the review is a final report due to Congress by the end of this year and is intended to act as a guide for the Department of Homeland Security (DHS) and the nation for the next four years. But this committee (actually, several committees, known as study groups) was not going to settle for government business as usual.

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Ten Things Your Boss Should Be Saying to You

Social Media Strategery

Because you forgot to pass along a key bit of information? A good boss will take the time to sit down with his/her team and pass along the information they receive that their teams may not be privy too – either because they're not on the same distro lists or in the same meetings. Own up to it. Apologize and move on. "Are

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

That reporter at the New York Times just called and said he’s doing a story on your brand! Knowing when and how to pull these paid, earned, owned, and shared levers could make the PR pro a multi-channel quarterback because we best understand our stakeholders’ information needs, media consumption habits, and user journeys.