Mindjumpers

MAY 13, 2011

The new Ad Manager setting on Facebook, called Connections gives you ‘post impression data’ which is the information on people who look at your ads without clicking on them. Click on Reports ? It is now best to run a test campaign on connections before actually launching it. It provides a kind of survey for more targeted advertising.

Features 173

Features Facebook Library Campaign 173

Mindjumpers

APRIL 26, 2012

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. Unlikes (note: this data is not in the post level reports, but in Facebook page level reports). Blog post written by Anders Mikkelsen, Analyst at Mindjumpers.

Communities 262

Communities Activities Facebook Patterns 262

Mindjumpers

JULY 12, 2012

However, we believe it can be a good idea to take the following topics into account: Confidentiality – What type of information are the employees allowed to discuss? Which information is confidential? How Enterprise Social Networking Drive Business Value [Report]. New Facebook Guidelines For Brand’s Timeline.

Policies 239

Policies Social Media Brands Guidelines 239

Mindjumpers

SEPTEMBER 5, 2012

Ensure that no confidential information and/or trade secrets, intellectual property, client information etc. Nowadays, according to the 2011 Cisco Connected World Technology Report , one of three job seekers would choose social media freedom at work over salary when considering a job offer.

Policies 245

Policies Organization Social Media Reputation 245

Mindjumpers

JULY 25, 2012

But instead of trying to guess why people are leaving your page you can in fact get reports on negative feedback from users when exporting insights data. This number will give you valuable information about negative feedback, as it refers to the amount of times a fan has hidden your post or marked it as spam.

Facebook 267

Facebook How To Metrics Social Media Management 267

Mindjumpers

JUNE 8, 2011

This is something that creates a good opportunity for businesses to utilize the online channels to communicate interesting and relevant information about their brand or product. However, this is stated with a great emphasis on the word relevancy , since it by no means creates success to push out all sorts of information.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Mindjumpers

JUNE 24, 2011

As stated in the report by HubSpot, 46% of daily searches are for info on products and services, where 20% of monthly Google searches are for local businesses. However, it’s a fact that it has become easier for users to find the information they’re looking for on blogs and social networks. Improve your ranking.

Company 206

Company Hubspot eBook Diagrams 206

Mindjumpers

DECEMBER 3, 2010

It has a lot to do with the increasing attention for the informative needs of the customer in a two-way world where he/she searches the content that he/she needs at that time. The report also gives some tips and facts concerning the type of content that people share most and also how important it is to make your content share-worthy.

Content 213

Content Social Bookmarking Press Release Research 213

Mindjumpers

JANUARY 17, 2012

So, I too would like add my thoughts here to say that since social media facilitates dialogue on so many easily accessible platforms, information here can be easily retrieved and searched, so which other avenue could be better than this to engage in PR? The State of Social Media Marketing– Annual Survey Report.

Social Media 199

Social Media Survey Team Company 199

Mindjumpers

OCTOBER 18, 2011

are some of the more obvious and easy ways to inform people about your social presence. As also stated on Inside Facebook , Facebook has reported in the past that in-store Facebook page marking can lead to a 20% increase in rate of new likes, so this is definitely something that can be interesting for businesses to consider.

Posterous 228

Posterous Examples Engagement Brands 228

Mindjumpers

DECEMBER 9, 2015

India is projected to be amongst the top three countries in the APAC region as regards its CAGR (2012-2016) in digital media ad spend and many brands have effectively developed tactics to enhance visibility by investing in promoted posts/tweets that carry targeted information about offers, coupons and contests through custom targeting.

Social Media 100

Social Media Trends Mobile Social Networking 100

Mindjumpers

DECEMBER 16, 2010

And, according to the TNS Digital Life report, mobile users spend 3.1 So it’s really not exaggerated to say that marketers should be well informed regarding the mobile evolutions. hours/week on social networks and 2.2 hours on email. By the way: did you know that more people own an iPhone than people use Twitter?

Mobile 232

Mobile Smart Phone Trends Banking 232

Mindjumpers

JANUARY 23, 2012

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Regional social media adoption patterns: Here are some brief take-aways from the report.

Social Media 234

Social Media Patterns Statistics Report 234

Mindjumpers

NOVEMBER 15, 2012

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. 360i just released a very useful report drawing out the key elements of content marketing.

Strategy 226

Strategy Brands Curation Content 226

Mindjumpers

JUNE 16, 2014

Our industrial PhD Christopher Zimmerman has been attending this year’s European Conference of Information Systems (#ECIS2014) in search of freshly revealed research on social media, and in particular contributions to the emerging field of social business intelligence. This is what he had to report. .

Social Networking 166

Social Networking Conference Privacy Research 166

Mindjumpers

SEPTEMBER 10, 2012

I recently stumbled upon this report , which was released by the social marketing platform MomentFeed , back in November 2011. Smartphones have become the primary channel for storing, accessing, and leveraging information about our identity, friends and network, activity and location. SoLoMo and location-based engagement.

Mobile 255

Mobile Foursquare Instagram Applications 255

Mindjumpers

SEPTEMBER 4, 2012

Understanding Facebook’s new advertising tool is key to effective results, and this definitely provides you with some good information, if you haven’t run an ad campaign yet. To fully make sense of these numbers, it would be great if Facebook had provided some additional information about the actual 60 campaigns monitored.

Advertising 260

Advertising Facebook Comparison Sample 260

Mindjumpers

NOVEMBER 14, 2012

In a recent report from Get Satisfaction , the expectations of this so-called 2nd generation of social media consumers versus the actions of brands have been sized and measured to give a status of how brands navigate in the landscape of social networks. At least, this is the initial step in the conscious part of the information search.

Meeting 267

Meeting Social Media Social Networking How To 267

Mindjumpers

AUGUST 31, 2011

This got me thinking that maybe it’s also good to use social media for reporting live events. Wanting to gather more information on this topic, I surfed the net and found a presentation put together by Social Media Influence, which shows the nitty-gritties of how to use social media for live reporting of events.

Eventful 222

Eventful Social Media How To Tumblr 222

Mindjumpers

OCTOBER 18, 2012

The new structure enables brands to gather all their local brand pages on one centralized page and customize all content on a local level – everything from cover photo and apps to updates and “about” information. According to the Facebook IQ 2012 report , 41% of international brands maintain at least one local country page.

Activities 264

Activities Facebook Communities URL 264

Mindjumpers

MARCH 29, 2012

In the course of the study, it was found that 55 % of the B2B survey respondents search for information using social media. Some of the well known brands and IBM reported an incredible 400 % increase in sales in a single quarter after implementing a pilot programme of social selling.

B2B 196

B2B Study Survey LinkedIn 196

Mindjumpers

NOVEMBER 1, 2011

Younger consumers, those aged 15-24, reported that they did so as a form of self-expression and public endorsement of a brand. They are not interested in general conversations and are not afraid to unlike brands that fail to deliver discounts, relevant product information, or exclusive offers. How does Like differ by age?

Discount 273

Discount Loyalty Study Brands 273

Mindjumpers

NOVEMBER 5, 2010

Firstly, Pew Research Center just published a report which basically says that it’s a fraction of people on Facebook (ie we’re talking about 1%, 2% and 5% of users ) who use LBS on Facebook. Dude, seriously?! Secondly, I don’t understand why Zuckerberg is trying to create a monopoly and market out of Facebook.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Mindjumpers

JANUARY 25, 2013

That is one of the greatest opportunities of social media – marketers can obtain “first hand” information if customers are talking about the brand in an either positive or negative way. Similar Posts: Monitor Your Brand’s Instagram Activity with New Reporting Tool. Reach & Engagement. photo credit: Sean MacEntee via photopin cc.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Mindjumpers

JANUARY 24, 2013

The amount of customer data can be overwhelming, and some companies therefore fail to turn the data into useful information and insight. Similar Posts: The State of Social Media Marketing – Summary of Annual Survey Report (Part 2). How to Kick-Start Your Content Marketing [Report].

Report 220

Report Data Company Survey 220

Mindjumpers

DECEMBER 18, 2012

According to a report released in June 2012 by CNNIC (China Internet Network Information Center), the Chinese netizen population has reached 538 million of whom 95% are social media users as well. The explosive growth began with mimicking the networks China was isolated from (Facebook, Twitter, Tumblr etc.).

Content 208

Content Marketing Press Release Mobile 208

Mindjumpers

OCTOBER 25, 2011

What is more important to know about Twitter users is the fact that most of them follow a brand, because they are customers, they want to gain information about the brand as well as they want to receive discounts and promotions. Only 13 % of users of the age 50 and over follow brands. Be human and show who you are as a brand. infographic].

Study 227

Study Twitter Discount Buy 227

Mindjumpers

FEBRUARY 18, 2015

A recent report from Radium One shed some light on the concept of “Dark Social”. When studying a website’s analytics for traffic optimisation, you can’t really use the information about all the “direct” traffic to anything. A dominant but seldom discussed force in online sharing. What is Dark Social?

Social Media 100

Social Media Instant Messaging Tips URL 100

Mindjumpers

FEBRUARY 18, 2015

A recent report from Radium One shed some light on the concept of “Dark Social”. When studying a website’s analytics for traffic optimization, you can’t really use the information about all the “direct” traffic to anything. A dominant but seldom discussed force in online sharing. What is Dark Social?

Social Media 100

Social Media Instant Messaging Tips URL 100

Mindjumpers

SEPTEMBER 26, 2011

The statistics in the infographic were pulled from LinkedIn data, job listings for positions in the field and a report by Jeremiah Owyang of Altimeter Group. There are some very good information in it, so take a look at it and let us know what you think about it. What do you look for in a social strategist?

Overview 271

Overview Statistics Groups Groups 271