Jeff Esposito
JUNE 19, 2013
One of my former bosses suggested that I check out the Community Roundtable – that was 2008 – and I was happy to check out the information that Jim Storer and Rachel Happe were producing. After all it was the earlier reports that helped steer my visions so I figured it would be a great experience.
Jeff Esposito
JANUARY 8, 2012
Reporters hate them. On the one hand, it’s pretty ballsy to think anyone can control the media’s distribution of a story—especially if you’re a reporter or working the general assignment desk. Reporters have been blacklisted and their privileges of receiving advance information revoked. PR pros love them.
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Jeff Esposito
AUGUST 22, 2011
Why bother hiring someone to chat up a reporter for you when you can email them yourself? Even better, why bother with the reporter at all? Until recently, reporters and PR people were the best of friends. The reporters wrote about the publicists’ clients in a way that made them look fantastic. Public became John Q.
Jeff Esposito
AUGUST 8, 2012
I’ve yet to be engaged in a media relations campaign when a reporter doesn’t ask for “the press release.” It’s one-stop shopping for all the information a busy reporter needs when filing a story and it becomes the foundational document for developing key messages and crisis Q’s and A’s.
Jeff Esposito
APRIL 29, 2013
During this period we’ve seen pieces ranging from a Forbes contributor (not a Forbes staff writer) writing a linkbait article on influential folks to incorrect information regarding the Boston Marathon Bombings has further diluted the trust that we can have with information shared in the space. How do you verify your information?
Jeff Esposito
JULY 15, 2013
On July 6, there was a terrible crash in San Francisco Asiana flight 214 which led to an erroneous report on a local television station. You remember the video that went viral, you know the one where a news outlet that reported that the flight crew’s names were “Captain Sum Ting Wong,” “Wi Tu Lo,” “Ho Lee Fuk,” and “Bang Ding Ow.”.
Jeff Esposito
JUNE 27, 2011
Every month I read countless research reports and blog posts on interesting social media metrics. 41 percent of the companies report that there is no staff dedicated to social media ( Useful Social Media ). 5 percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ).
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