Harp Interactive

AUGUST 3, 2010

A winning answer would include information on taking base metrics and setting up relevant KPI. What kind of reporting will you provide? Social media reporting should include measuring buzz, engagement, sentiment, growth, referral-traffic to your website, influencers, etc. How do you measure social media success?

Questions 313

Questions Company Social Media Real Estate 313

Harp Interactive

AUGUST 26, 2010

The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. To request a copy of the report, please visit: https://pivotcon.wufoo.com/forms/pivot-survey-request-form/. 137 responded to the survey.

Study 285

Study Social Media Survey Conference 285

Harp Interactive

MAY 18, 2010

The HubSpot report states that because the method of inbound marketing complements the way buyers make purchasing decisions, businesses are able get higher conversion rate using these inbound marketing channels.

Cost 226

Cost Hubspot Marketing ROI 226