Direct Marketing Observations

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How to Navigate Social Media in an Era of Misinformation and Disinformation

Direct Marketing Observations

Verify Information : Always verify the information you come across, especially if it seems too sensational or questionable. Look for multiple credible sources to corroborate the information. Question Your Biases: Be aware of your own biases and how they might influence your perception of information. Not a chance.

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Information versus Opinion and Search versus Social

Direct Marketing Observations

Information versus opinion. Either way, the consumer may be in for a lot of hard work trying to find some information-thus this may be a case where they decide to forgo doing research and just go straight to Best Buy and get the deal. Whats the difference? Is there one? What matters to you when you are on the verge of buying something?

Forums 148
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10 more social media sites, links and posts you might have missed this week

Direct Marketing Observations

Well just check out how the information is presented to you. 6) Jeremiah Owyang, from the Altimeter Group put out a nice report on 18 Use Cases for Social CRM that’s worth a read for those of you playing in the social CRM space. So let’s get to it. I know, not that big a deal right? 4) You will absolutely dig this.

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30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

19) Another Google product Follow Finder analyzes public social graph information (following and follower lists) on Twitter to find people you might want to follow-Did you even know about it? 18) This pretty sweet image tagging tool from Tangelo was another one of those “this is cool but will people use it type of applications&#.

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