Akamai Marketing

JULY 28, 2011

How many people are talking about, distributing and sharing your information?&# I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. That will tell you what kind of information your audience craves from you. You need to find them and inspire them to act.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

NOVEMBER 22, 2011

General Reports : One of the things I originally liked about Sprout Social is the easy at a glance interface. The Reports segment remains easy to review and glance, but its got some new added features. I love seeing that information as it helps me better understand what captures the imagination of my audience.

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

NOVEMBER 6, 2012

You can have a blog with conversion opportunities like email capture and information requests, and I think you should. This image shows the information that pops up when I search for my name, right there on the right hand side of search results. . Hubspot Benchmarking Report (October 2012). Ease off the sales pitch.

Tips 175

Tips Hubspot Engineering WordPress 175