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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Obviously, there are a lot of other platforms out there.

B2B 306
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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

Its pure propaganda published online with the deliberate purpose of spreading misinformation. And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more.

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10 social media monitoring tools to inform your campaigns

Sprout Social

But doing so is easier said than done when you’re trying to track activity across multiple platforms. For starters, our platform keeps track of mentions, comments and keywords across multiple networks including Instagram, Facebook, Twitter and TikTok. 10 social media monitoring tools that should be on your radar.

Campaign 124
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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out. Which are the best Twitter analytics tools with which to get started?

Analytics 204
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Industry benchmarks to inform your social media presence

Sprout Social

Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. We looked at overall social metrics across all platforms to get a sense of how different industries use social media each day.

Industry 122
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Three Reasons We Can’t Disconnect from Social Media

Webbiquity SMM

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms. Affiliate sales support independent publishing.

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I Tried X Premium (Twitter Blue) for 3 Months — Here’s What Happened

Buffer Social

X, formerly known as Twitter, has gone through a lot of changes since its ownership changed hands in November 2022. So much has happened with this paid tier known as X Premium (RIP Twitter Blue) that it can be overwhelming for users considering it to go through and understand if it’s right for them. What is X Premium?

Twitter 101