Convince & Convert

OCTOBER 5, 2013

This is particularly important as more and more searches are performed hands-free, as how we ask for information via voice differs from how we ask for information via typed phrases (voice searches are typically longer and can be more vague and amorphous). Content that people like, Google will like.

Google 167

Google Content Adwords Paid Search 167

Webbiquity SMM

MAY 16, 2011

Though hardly a shocking revelation, this report nicely quantifies the shift. Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. As the report notes, “Overall, 40% more U.S. Per this report, “Email represents a leading 38.5%

B2B 150

B2B Smart Phone Data Hubspot 150

Keyhole.co

OCTOBER 24, 2023

If one of your videos is being frequently shared, it means that people have really liked and enjoyed your content and want to share it with as many people as possible, since they think that your video can be valuable and informative. A user-friendly social media reporting and analysis tool helps brands make data-driven decisions.

YouTube 52

YouTube How To Posterous Upcoming 52

Firebelly

MARCH 23, 2010

I also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post.

Discount 111

Discount Facebook Paid Search SMS 111

Sprout Social

FEBRUARY 11, 2021

Communicators Group was able to not only retain, but expand, their client book by leveraging social media to share essential information with their clients’ audiences in a timely manner during the pandemic. return on ad spend on paid search, outperforming their ROAS goals in 2020 by 75%.

Campaign 105

Campaign Groups Groups Communities 105

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Channel management (separate reporting for each channel). Omni-channel reporting (reporting that includes all channels in one). Various attribution model options.

Software 101

Software Marketing Analytics B2B 101

Bill Hartzer

FEBRUARY 24, 2011

Gain the best possible visibility for videos distributed in our network using your organic and paid search skills. 2-5 years in organic search in-the-trenches experience: o Site web development best practices and information architecture as they relate to SEO. o Monitoring / reporting of progress. o A/B testing.

Engineering 106

Engineering Marketing Paid Search Adwords 106

Kikolani

MARCH 11, 2013

MajesticSEO is a link research tool that offers a free account option that allows website owners to run detailed reports on their own websites and limited access to the following tools. Crawl Test – Check your site to see how accessible it is to the search engines, link information and identify common SEO problems that may be systemic.

SEO 167

SEO Tools Analysis CPC 167

Twist Image

JANUARY 21, 2014

The output of this should be some kind of unique insight or new spin on the information that would be almost unimaginable for a human being to uncover and develop. Most brand marketers get these interesting reports (some quarterly, some monthly, some bi-weekly and some even get them weekly). How are they performing?

Data 95

Data Analytics Advertising Engineering 95

Social Media Strategery

APRIL 3, 2014

That reporter at the New York Times just called and said he’s doing a story on your brand! Should you use paid search links to drive additional traffic? As the lines between paid and earned media disappear, the PR pro has to be more proactive and get more involved across the entire marketing mix. For example -.

Syndication 103

Syndication Marketing Advertising SEO 103

Webbiquity SMM

JANUARY 2, 2013

21% of marketers who work with agencies on SEO report being highly satisfied with their program performance, compared with 11% of those who do SEO in-house. 78% of Internet users say they use the web for product research, and almost half (46%) of all searches on the average day for information on products and services ( iMedia Connection ).

Social Media 245

Social Media B2B Marketing SEO 245

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Social media, says the report, drives less than 1% of online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. For more detailed information about Facebook demographics, check out iStrategyLabs’ Facebook Demographics Report. In today’s post, Facebook. 82% in the U.K.

Social Media 47

Social Media Facebook Marketing CPM 47

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. For more detailed information about Facebook demographics, check out iStrategyLabs’ Facebook Demographics Report. In today’s post, Facebook. 82% in the U.K.

Social Media 28

Social Media Facebook Marketing CPM 28

Keyhole.co

MAY 18, 2023

Social media recently overtook paid search as an advertising channel, growing 25% YoY and exceeding $137 billion. As the popularity of social media continues to grow, businesses and marketers must stay informed about the latest social media statistics. billion users reported in 2020. hours reported in 2020.

Statistics 59

Statistics Social Media B2B YouTube 59

The Realtime Report

DECEMBER 18, 2018

This should not be dismissed as a one-off event or as the act of overzealous European regulators: GDPR is just the tip of the iceberg and it highlights the growing concerns consumers across the globe have about how brands use and protect personal information. I will focus on quality, not quantity, when it comes to content.

Marketing 89

Marketing Metrics Privacy Mobile 89

Hootsuite

JUNE 13, 2022

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Insights drawn from sentiment or topic analysis can help inform your brand’s voice , engagement plan, and content. What is share of voice? Customer engagement. Show customers you’re listening to them.

Social Media 144

Social Media How To HootSuite Metrics 144

Convince & Convert

MARCH 28, 2016

Go to the Acquisition report section. Organic: These are people who performed a search on a search engine such as Google or Bing, and clicked on your website’s listing in the organic (non-paid) search results. It’s also hugely informative on the quality of your UX and other less-tangible creative areas.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Rebekah Radice

SEPTEMBER 13, 2016

Think about it… You’re a health and diet coach that’s written a report to help readers lose weight. This should be friendly, informational, and in your tone and voice. Social media is one of the best ways to share information about your campaign. Also, think about using paid search and other channels.

Campaign 143

Campaign Social Media Marketing URL 143

Webbiquity SMM

JANUARY 17, 2011

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Find out in this report. Still don’t think social media is important for marketing your business? How much are you worth?

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

MAY 3, 2016

Also provides competitive SEO metrics (keywords, ranking, brand positioning), and data on paid search campaigns by comparing your adwords spend against others in your competitive landscape. Monitor and report on social media conversations globally, across the largest social networks, 187 languages. 8) TalkWalker. 10) SpyOnWeb.

Tools 100

Tools Sample Samples Price 100

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Anyone who searches for MailShrimp or MaleCrimp is asked, ‘Did you mean MailChimp?”. Guest post by Cheryl Joy.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Digital Information World ). 76% of marketers say they need to be more data-focused to succeed, and 74% agree that “capturing and applying data to inform and drive marketing activities is the new reality.” DashBurst ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Razor Social

MARCH 16, 2017

When you set up your funnel and your conversion goal, you’ll also be able to see a nice visual report of the data you’ve been gathering. Clicky – Alternative to Google Analytics, Clicky offers real-time web analytics and provides a very detailed report on every segment of your website visitors. Analytics and Reporting.

Conversation 98

Conversation Tools Template Templates 98

Rebekah Radice

SEPTEMBER 13, 2016

Think about it… You’re a health and diet coach that’s written a report to help readers lose weight. This should be friendly, informational, and in your tone and voice. Social media is one of the best ways to share information about your campaign. Also, think about using paid search and other channels.

Campaign 60

Campaign Social Media Marketing URL 60

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

JANUARY 5, 2009

65 Must Read StumbleUpon Articles (Newest on the Net): At first, I didn’t intend to link to link posts in my yearly recap, but if you really wanted more information on SU, Fred has accumulated some 65 posts on StumbeUpon and linked it to his blog. Paid Search Re-Upping Your Google AdWords Certification (Stuntdubl): Getting certified?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

AUGUST 19, 2016

I mean, there are a lot of different ways to get information. They have this idea of, “I can’t share this great information. The big thing they want to measure here is not just, “I ran this paid search ad on Google and I got this sale, therefore I’ve got revenue ROI.” What do we do?”

Engagement 60

Engagement Questions Organization Process 60

Convince & Convert

FEBRUARY 23, 2012

Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. We have the self-serve tweets, we have the self-serve of information in the decision-making path, and we have actually not the self-serve restaurant business.

Social Media 118

Social Media Adwords B2B Training 118

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Razor Social

DECEMBER 21, 2016

The tool also allows you to create a colorful status report, export your report to Excel, or automatically produce an infographic-style report. It analyzes Google organic and paid search results and produces a detailed analysis to help you evaluate your site and the sites of your competition. Talkwalker Alerts.

Tools 40

Tools BuzzStream Marketing Template 40

Convince & Convert

MAY 10, 2012

The reason I got on this soapbox initially is that there’s been a lot of reporting lately – in fact, I think we even talked about it here on the podcast a few weeks ago – about Pinterest’s power as a referring source, that Pinterest is sending more traffic than Facebook. There’s a long report.

Hubspot 114

Hubspot Mobile Analytics Google 114

Kikolani

NOVEMBER 29, 2010

Her blog, After Graduation , covers life after college, motivation, goal setting, job hunting, and career information. Her blog, Digital Shenanigans , covers online reputation management, paid search, social media, and more. Her blog, Search Slingshot , covers SEO, link building, local marketing, and statistics.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

NOVEMBER 12, 2013

20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). Organic or paid? (An amazing statistic, given that nearly 20% of the adult U.S. Relevanza ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

MARCH 11, 2013

Curtis Hougland reports that “The average shopper in 2011 used an incredible 10.4 sources of information to make a decision. David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.”

SEO 192

SEO Paid Search Engineering Reputation 192

Viper Chill

JUNE 8, 2010

Just look at some of the top referring keywords to one of my sites for that month: Vancouver 2010: 41,270 Super bowl 2010: 32,836 Olympics 2010: 6,216 Valentines day ideas: 5,688 This is just a small sample of a report which contains thousands of different phrases. You give away so much valuable information to your readers, week after week!

Google 84

Google Adsense Directory Eventful 84

Sprout Social

NOVEMBER 15, 2021

Whether you’re looking to advance your skills for a particular project or simply for professional development, the information you need is right at your fingertips. To help start your search, we rounded up some of our favorite marketing resources that helped us make an impact in 2021. Reporting and analytics resources.

Resources 88

Resources Team Marketing Skills 88