Likeable

MARCH 12, 2019

Late last year, Pinterest introduced new Product Pins , making hundreds of millions of Pins shoppable, complete with up-to-date pricing and stock information as well as direct links to the retailer’s checkout page. And the platform is making those ideas as buyable as possible.

Brands 81

Brands Nielsen Compete Retail 81

The Realtime Report

MARCH 7, 2017

There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern. The group identified a few trends in regards to what made a page easy for users to scan and find the information they need. – Use bullet lists whenever possible.

Content 121

Content Patterns Nielsen Mobile 121

Sprout Social

DECEMBER 29, 2016

In fact, according to a Nielsen report , more than one-third of customers prefer to contact businesses for customer support questions through social media. We then filter these messages using our Tag Report and present findings to the appropriate teams. Social is where these ideals intersect.

Team 63

Team Products Nielsen Patterns 63

Convince & Convert

APRIL 26, 2013

The Boston Globe , Boston Police Department , MIT , and Cambridge Police Department did particularly excellent jobs of disseminating information to the public on Twitter. Similarly, Nielsen ratings seem to be outdated. Four Your Information. Content may not be king, but quality content certainly is. “Gosh,” he says.

Authentication 137

Authentication Nielsen How To Case Study 137

Convince & Convert

SEPTEMBER 11, 2011

While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? Yet we’re not writing blog posts about Nielsen being an abomination. Damn right they would.

Klout 159

Klout Nielsen Influencer Social CRM 159

Ignite Social Media

DECEMBER 16, 2016

While some platforms excel in certain aspects of analytics reporting, others fall short. With a nice amount of information and an accurate representation for paid data, Twitter is one of the top platforms in terms of analytics. While other platforms struggle with reporting paid data that matches post data reporting (i.e.

Analytics 60

Analytics Platform Social Media comScore 60

Pixlee

NOVEMBER 15, 2018

In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. For example, scanning hashtags, brand mentions, and location-based information on social media can yield relevant UGC. Another study found that that 41.5%

UGC 63

UGC Hotels Nielsen Authentication 63

Proactive Report

JULY 4, 2017

As early as 2000, usability expert Jakob Nielsen identified content as the number one reason someone visited a website. Does the site provide original content and information, original research or analysis? Does the content contain insightful analysis or information that goes beyond the obvious?

SEO 45

SEO Content Nielsen Analysis 45

Oktopost

APRIL 22, 2019

Channel management (separate reporting for each channel). Omni-channel reporting (reporting that includes all channels in one). Altitude promises deep insights into customer behaviors, which it delivers by offering a wide range of customization options for reporting and attribution modeling. Nielsen Visual IQ.

Software 101

Software Marketing Analytics B2B 101

Bill Hartzer

MAY 26, 2010

Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off.

Cymfony 152

Cymfony Social Media Tools SM2 152

Rebekah Radice

AUGUST 10, 2015

Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising.

Engagement 131

Engagement Tips Facebook Nielsen 131

Net-Savvy Executive

JANUARY 6, 2011

Asia Pacific Social Media Report (highlights), Nielsen (Jul 2010). China Chinese Consumer Report 2010 , Roland Berger / CIC (Jul 2010). What sources of regional or country-level information on social media usage have you found? Global Social Media Usage and the Language Factor , Lionbridge (2010). Regional view.

Patterns 89

Patterns Social Media comScore Nielsen 89

The Realtime Report

NOVEMBER 26, 2019

Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers. We know AT&T has a big nut to pay off after buying WarnerMedia but…. No kidding!

Advertising 113

Advertising Nielsen Buy Products 113

Proactive Report

AUGUST 25, 2010

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! Instead of trying to ‘oust’ other sites, they have instead focused on making sure users can share whatever information they want across any medium they choose. it came out completely the other way around.

Patterns 90

Patterns Social Media Nielsen Syndication 90

Proactive Report

MAY 12, 2013

As Chris Elliott, blogger and writer for National Geographic, said to me recently: the public decides who has credibility and they choose where they get their news and information. Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Facebook ads and promoted stories.

Nielsen 61

Nielsen Syndication Wikipedia Tumblr 61

Proactive Report

MAY 19, 2011

In their 2011 State of the Media report Pew Research highlights the fact that the media landscape is still in flux – consumers decide what news they want to get and how they want to get it. Yet even back then (2001) we rated only a “D” from usability expert Jakob Nielsen. The 2011 PwR Journalists Survey shows that.

Nielsen 72

Nielsen News Survey Research 72

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. For those of us who live, breathe, and work in the social sphere, this may be somewhat surprising: according to Nielsen’s most recent quarterly Global AdView Pulse report , Internet ads account for only 4.2% Four Your Information.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Proactive Report

MAY 6, 2010

After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – in fact reporters need information from us more than ever. They need the facts supported by reseach and background information. Newsroom are under tremendous pressure today. Need help?

Press Release 109

Press Release comScore Case Study Nielsen 109

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. This information can be used to strengthen company culture and to create content employees want to share on social media. Dynamic Signal is another leading employee advocacy platform.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. This information can be used to strengthen company culture and to create content employees want to share on social media. Dynamic Signal is another leading employee advocacy platform.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

SEPTEMBER 27, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. What’s remarkable is that Twitter stats are now a normal part of ratings reporting. “Nielsen, through acquisition, has picked up companies that are monitoring social media,” Jeff says. ” Four Your Information.

Brands 127

Brands Sports How To MySpace 127

Proactive Report

MARCH 1, 2012

As technology advances, journalists and bloggers are adopting more social tools to help them gather and report the news. Usability expert Jakob Nielsen took a look at corporate newsrooms and gave us a dismal “D” in PR. RSS feeds : Journalists and bloggers use feeds to access and organize their information.

Nielsen 68

Nielsen News WordPress Blogger 68

Proactive Report

MAY 6, 2010

After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – in fact reporters need information from us more than ever. They need the facts supported by reseach and background information. As the rush to the web to get news and information continues, don’t lag behind.

Web 2.0 101

Web 2.0 Press Release comScore Nielsen 101

Stay N' Alive

SEPTEMBER 3, 2013

The sad thing is many of these former print and former video news orgs don''t realize they are now in competition with each other (much due to the fact that Nielsen ratings still exist and ad revenue is still going towards different sources like TV, but that won''t last for long). Ad dollars will all go towards the web.

News 97

News Facebook Compete Nielsen 97

Proactive Report

MAY 12, 2013

As Chris Elliott, blogger and writer for National Geographic, said to me recently: the public decides who has credibility and they choose where they get their news and information. Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Facebook ads and promoted stories.

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Proactive Report

MAY 12, 2013

As Chris Elliott, blogger and writer for National Geographic, said to me recently: the public decides who has credibility and they choose where they get their news and information. Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Facebook ads and promoted stories.

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Diva Marketing Blog

OCTOBER 5, 2011

So I am familar with the demands of funding source reporting. behaviour changes (finding information online versus your call center), perception changes (branding), new skills learned (training)? High Nielsen ratings were the gold ring. Perhaps a post for another day. We use numbers as a gauge of success. Just asking.

Nielsen 69

Nielsen Metrics Analytics LinkedIn 69

Proactive Report

OCTOBER 26, 2011

More and more people are using online news sources to find information on products, services, companies and ideas. In the State of the Media 2011 report Pew Research Center states that the one factor that most impacted the news industry in the last decade was search engines. Why would search engines affect news consumption?

News 56

News Press Release Yahoo Nielsen 56

Proactive Report

JANUARY 11, 2012

In 1906, when the first press release was issued, the purpose was to give information about a company (and an incident that occurred) to the press. News, Google News and many other news websites listed in the Nielsen top ten. There’s tremendous value in press releases today – it is just different value.

Skills 111

Skills Press Release Yahoo Nielsen 111

Waxing UnLyrical

OCTOBER 19, 2010

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Using Google Instant just reminds me of how much information overload is out there! received 13 percent. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Google 254

Google Class Creative Commons Yahoo 254

Sprout Social

MARCH 13, 2017

They believe the group is better informed than they are. According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. Or how about when LinkedIn sends you emails with information about your connections. Number of users or customers. Awards and recognition.

Conversation 110

Conversation How To Review Influencer 110

Sprout Social

MARCH 8, 2017

Whether they’re a blogger, product reviewer, industry expert or a trusted source of information, your social media influencers are unique to your field and product or service. A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations.

Influencer 111

Influencer Social Media How To SEO 111

Convince & Convert

JULY 19, 2012

From the research I did, we’re just sort of preconditioned to process information visually, more so than auditory, etc. That Jakob Nielsen and other people have researched that nobody really reads online anyway. I’ll use it in reports. But I think it’s more the hard wiring. So, that’s part of it.

Social Media 127

Social Media How To Consultant Data 127

Razor Social

MAY 15, 2019

An often referenced report is the one that states that every $1 spent on influencer marketing yields $7.65 Warning: When Twitter reports ‘impressions,’ those are not actual impressions. They report the potential impressions. According to Nielsen, 92% of consumers trust recommendations from brand advocates. But is it true?

Influencer 104

Influencer Social Media How To Campaign 104

Janet Fouts

NOVEMBER 7, 2017

According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. The report is based on data from 357,000 public social profiles (171,000 Facebook; 134,000 Twitter; 52,000 Instagram) of continually active accounts. Here are some things that I got from the report.

UGC 87

UGC Report Social Media Nielsen 87

Diva Marketing Blog

FEBRUARY 22, 2009

One - What is the best way to mine that information? The atmosphere was electric, as we had direct competitors in the room; Procter and Unilever; Nielsen, TNS, and Motivequest. Then the leaders of Nielsen, WPP, and IRI will reveal plans for moving our profession forward.

Research 40

Research Social Media Nielsen Microsoft 40

Bare Feet Studios

APRIL 29, 2009

Naturally, it also informs our own creativity for using the tools too. Its a cool system we think for sharing information and compensation. I think one reason is because they don’t fully understand the depth and breadth of usefulness Twitter can offer. Twitter may turn out to be of little value for the “masses&#.

Loyalty 57

Loyalty Twitter Upcoming Conference 57