yMarketingMatters

NOVEMBER 1, 2013

Even though your grandma might not be savvy on the newest Facebook and Twitter trends, she can still teach you a lot about social media marketing. Instead, take 5 minutes to send a quick personal thank you: So how can common courtesy and attention to specifics make all the difference when you’re using social media to market your business?

Social Media 259

Social Media Small Business Marketing LinkedIn 259

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

Video 133

Video Marketing Vimeo YouTube 133

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 216

Tips Smart Phone Marketing Mobile 216

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage.

Trends 100

Trends Smart Phone Marketing Mobile 100

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

Video 100

Video Vimeo Marketing YouTube 100

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 178

Tips Smart Phone Marketing Mobile 178

yMarketingMatters

NOVEMBER 11, 2013

Your online publishing will enjoy a more successful start and have a better chance of surviving if you begin by developing streams of information that serve as ongoing sources for ideas and research. Here’s how to develop streams of information and ideas for your content publishing: 1. Sign up for my blog at www.ymarketingmatters.com.

Aggregator 215

Aggregator Yahoo Hashtag RSS 215

yMarketingMatters

FEBRUARY 26, 2014

It has become a rich source of fresh information that keeps you updated with your industry, customers, and competitors. It provides great information sources via links shared in tweets. For more in-depth information on tweeting, read my blog on Understanding Twitter: Best Ways to Tweet. It connect you with your customers.

Twitter 235

Twitter Repository Hashtag Statistics 235

yMarketingMatters

OCTOBER 26, 2018

We are focusing on growing your business in a DIGITAL WORLD , and will cover all aspects of Digital Marketing. If you are a business owner, entrepreneur, marketer, your investment in your business and knowledge will be remarkable. Stand out in your crowded market and achieve your career and business goals! Media Panel.

Conference 130

Conference Hotels LinkedIn Consultant 130

yMarketingMatters

JUNE 24, 2017

Each workshop topic is a key component for making social media and digital marketing work for your business. Email Marketing. Social media/digital marketing is not a choice anymore. With Google Search and mobile usage growing exponentially, people are searching for information 24/7, mostly on mobile. Building Your List.

Conference 177

Conference Social Media Tips Findability 177

yMarketingMatters

APRIL 30, 2014

In its place, Linkedin is recommending two alternatives to share information on your products and services. Blog Facebook LinkedIn Marketing Social Media for Business Social Media Marketing Tips Twitter Facebook Business Page Facebook changes integrated marketing Linkedin marketing for small business social media'

LinkedIn 210

LinkedIn Social Media Twitter Facebook 210

yMarketingMatters

OCTOBER 4, 2013

With so many TARGETED potential customers, creating a business page is a must, but remember that it needs to be updated on a daily basis with not only promotional information, but engaging and interesting content as well. Many see Google+ as a combination of Twitter and Facebook, but its new features makes it a marketing paradise.

Social Media 275

Social Media Foursquare Social Bookmarking LinkedIn 275

yMarketingMatters

OCTOBER 9, 2015

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. This update includes better call-to-action buttons, new sections in which to feature prominent information, and better page layout.

Social Media 100

Social Media Instagram Retail Buy 100

yMarketingMatters

OCTOBER 9, 2015

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. This update includes better call-to-action buttons, new sections in which to feature prominent information, and better page layout.

Social Media 100

Social Media Instagram Retail Buy 100

yMarketingMatters

DECEMBER 10, 2017

Who has got the time to think about – let alone put together – a strategy and marketing plan for 2018??? I have helped many businesses, large and small, with a clear marketing strategy and plan to stay focused and achieve their goals. Second Step – Detailed Marketing Plan: You need to be seen. It’s magical.

Strategy 100

Strategy Consultant Team Price 100

yMarketingMatters

OCTOBER 26, 2018

We are focusing on growing your business in a DIGITAL WORLD , and will cover all aspects of Digital Marketing. If you are a business owner, entrepreneur, marketer your investment in your business and knowledge will be remarkable. Stand out in your crowded market and achieve your career and business goals!

Conference 100

Conference Hotels LinkedIn Consultant 100

yMarketingMatters

OCTOBER 25, 2013

As with all advertising and marketing, the metrics to gauge success depends on what you are trying to accomplish. But with today’s over saturation of information, is Reach enough? But it’s not always easy to interpret what numbers matter and what metrics mean “success” for your business?

Engagement 271

Engagement Facebook Metrics Loyalty 271

yMarketingMatters

JUNE 20, 2014

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Here are the top ones: 1. Community Growth & Sustainability. for nurture and eventual conversion.

Small Business 263

Small Business Social Media How To ROI 263

yMarketingMatters

FEBRUARY 8, 2016

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. Did You Know?

Social Media 100

Social Media URL iPhone iPad 100

yMarketingMatters

SEPTEMBER 23, 2016

While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end). On the Set Up Your Business Profile page, review your business’s contact information, make any changes and tap Done. Follow these steps : 1. That’s it!

Instagram 100

Instagram Mobile Social Networking Hashtag 100

yMarketingMatters

NOVEMBER 2, 2016

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! Improved navigation tools that make it quick and easy for people to find important information about your business. These changes include: Updated layout with a cleaner design.

Social Media 100

Social Media LinkedIn Instagram Campaign 100

yMarketingMatters

SEPTEMBER 9, 2011

I take it that: You are creating and posting good, if not great, interesting, compelling content and your Facebook page and Twitter feed are full of information, news, reviews and links. Your business has a great Facebook and Twitter page. You are interacting with your fans on a daily basis. You have acquired a short.

Twitter 279

Twitter Facebook Tips Feed 279

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Obviously for email marketing to be effective, you’ve got to possess a list, right? Use an Email Marketing Service Provider. Email is used far more than Facebook and Twitter combined.

List 257

List Organization Tips Newsletter 257

yMarketingMatters

JULY 20, 2016

And if you’d like to do some research, just search for the term using a hashtag, like #marketing – or a hashtag that has to do with your business or services – and find a pool of people that you can reach out to! Remember: Twitter is for short bursts of information. This is very powerful! The possibilities are huge. Customer feedback.

Twitter 100

Twitter How To Hashtag Notification 100

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Obviously for email marketing to be effective, you’ve got to possess a list, right? Use an Email Marketing Service Provider. Email is used far more than Facebook and Twitter combined.

List 217

List Organization Tips Newsletter 217

yMarketingMatters

MARCH 4, 2018

The information, text, phone number or image is cut off and does not look professional. Is Your Facebook Business Page Cover Photo Currently Optimized for Mobile? I see so many Facebook Business Pages from my mobile phone that are not optimized. On desktop, it looks ok, but on mobile, not. Did you know: 95.1%

Mobile 133

Mobile Facebook Software Activities 133

yMarketingMatters

JULY 12, 2018

REMEMBER… …Keep your content entertaining and informative. Engage 1-on-1 with your audience AKA direct access to customers! By consistently posting on social media you see these results. Content that engages, helps, educates and delights your audience is key.

Social Media 130

Social Media Education Engineering Meeting 130

yMarketingMatters

FEBRUARY 8, 2018

Like email marketing, you can get people to opt-in to receive updates from your company Page via Facebook Messenger. The bad: When people spend a lot of time passively consuming information — reading but not interacting with people — they report feeling worse afterward. Is social media good or bad for our well-being?

Feed 145

Feed Feedly News Facebook 145

yMarketingMatters

JULY 9, 2015

If you’re trying to build your brand using Facebook with a strong a content marketing strategy, you’ll love this new update. Facebook’s Author Tag is somewhat similar to Google’s discontinued Authorship system, which provided author information for results that would come up in Google searches.

Social Media 100

Social Media Adwords Banking Notification 100

yMarketingMatters

JULY 12, 2018

REMEMBER… …Keep your content entertaining and informative. Engage 1-on-1 with your audience AKA direct access to customers! By consistently posting on social media you see these results. Content that engages, helps, educates and delights your audience is key.

Social Media 124

Social Media Education Engineering Meeting 124

yMarketingMatters

JULY 19, 2016

And if you’d like to do some research, just search for the term using a hashtag, like #marketing – or a hashtag that has to do with your business or services – and find a pool of people that you can reach out to! Remember: Twitter is for short bursts of information. That’s very powerful! The possibilities are great. Twitter is Viral.

Twitter 100

Twitter How To Hashtag Notification 100

yMarketingMatters

MAY 22, 2016

Simply put, inbound marketing is creating and sharing useful, compelling and fanstastic content with potential and established clients. Traditional marketing is a one-way conversation – the marketer talking ‘at’ the potential customer. Now that’s marketing people can get involved with. Inbound equals interactive.

Marketing 157

Marketing Survey Discount Loyalty 157

yMarketingMatters

FEBRUARY 28, 2016

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure.

Social Media 100

Social Media Marketing Mobile B2B 100

yMarketingMatters

FEBRUARY 10, 2014

Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. 89% of marketers stated that increased exposure was the number one benefit of social media marketing. Reduced marketing expenses. Increased traffic.

Social Media 279

Social Media Mobile YouTube Social Networking 279

yMarketingMatters

MARCH 30, 2014

In its place, Linkedin is recommending two alternatives to share information about your products and services: Company updates. Company Updates: You can post information on your products and services on a daily basis on your Company Updates. Stay away from the boring, standard company product and services information.

LinkedIn 223

LinkedIn Products Real Estate Repository 223

yMarketingMatters

NOVEMBER 2, 2015

As the year speeds to a close, social media networks are continuing to release exciting new updates for marketers and general users as they vie for the top spot in our campaigns. Well, you’re able to follow more people who share interesing tweets, and they may just follow you back, which increases your marketing reach.

Social Media 100

Social Media Mobile YouTube Collaboration 100

yMarketingMatters

NOVEMBER 2, 2015

As the year speeds to a close, social media networks are continuing to release exciting new updates for marketers and general users as they vie for the top spot in our campaigns. Well, you’re able to follow more people who share interesing tweets, and they may just follow you back, which increases your marketing reach.

Social Media 100

Social Media Mobile YouTube Collaboration 100