Waxing UnLyrical

JULY 3, 2013

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

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Waxing UnLyrical

FEBRUARY 20, 2015

Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. Don’t give conflicting information! This is a classic case of being let down by content marketing. When Content Marketing Lets You Down is a post from: Shonali Burke Consulting, Inc.

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Waxing UnLyrical

MARCH 23, 2016

Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world. It was last year in October that I decided to start a chat to build a community of PR pros, marketers, and entrepreneurs in India to discuss topics of mutual interests.

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Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!)

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Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

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Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 6 Digital Marketing Trends to Watch in 2015. Five 2015 digital marketing trends for your consideration. Why: What does marketing look like when there are no boundaries?

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Waxing UnLyrical

DECEMBER 1, 2011

I read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change , due to new “personal data vault and brokerage” companies like Personal.com. The company has chosen which part of your information they want, and you don’t get to choose what you get in exchange.

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Waxing UnLyrical

AUGUST 5, 2015

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. But these metrics probably are not informative about how your Snapchat campaigns are contributing to your overarching PR or marketing goals.

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Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Or that I’ve never really outgrown comics and cartoons.

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Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. But I don’t need to have signed up to know one thing: this company is not engaging in true influencer marketing. Here are some guidelines. Create content?

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Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way. And that, my friends, is the difference.

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Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

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Waxing UnLyrical

JANUARY 22, 2014

It’s simple, straightforward, and highly informative. Now that these tools have been explored, you’ll see marketers and PR pros exploring how they benefit their clients and/or organizations. I think his show promo provides a blueprint for what a successful Vine for marketers will look like. He also blogs.

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Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. And we see marketers doing influencer relations.

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Waxing UnLyrical

MAY 1, 2020

“All this free time on your hands” As we move into Week 523 of The Shutdown To End All Shutdowns, I have noticed an increase in the number of marketing emails that offer suggestions on what to do with “all this free time on your hands.” Who is letting marketing like this get through? Happy May Day!

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Waxing UnLyrical

JULY 12, 2018

The answer lies in the way in which we process information. For this to make sense, it’s worth thinking about the quantity of information we have to process at any given moment in terms of data. Language is an example of how we reduce the effort it takes to process information. We’re talking gigabytes.

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Waxing UnLyrical

JUNE 21, 2018

Marketing strategy has shifted over and over again over the past several decades. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. With social media on the forefront of many people’s minds, it has naturally also come to weigh on the minds of marketers. Guest Post by Brooklin Nash.

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Waxing UnLyrical

JULY 16, 2014

I like studying results-based information from social media experts. In fact, at one time, many marketers (and creatives in particular) claimed that treating marketing as a science would kill the art. Within several months, our marketing agency tracked two new clients directly from the group.

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Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Or worse, that AI will end civilization? Will people (e.g.

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Waxing UnLyrical

NOVEMBER 7, 2014

Tip: Sometimes it is possible to cull this information from information available online, or from prior research the organization has fielded. Just systematize how the information will be organized, and how you will analyze it to actually get the insights you need. Tip: You may need to use a combination of platforms.

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Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. The social aspect of it allows us as marketers to build a truly personal experience for anyone who we want to care about our brand. Introduce yourself – who are you and what do you do?

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Waxing UnLyrical

AUGUST 4, 2014

What is Marketing Automation and How Does it Affect Social Media? How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance. Lee Odden shares some best practices for SEO and Inbound marketing. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

MAY 20, 2012

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers.

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Waxing UnLyrical

NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Waxing UnLyrical

JANUARY 3, 2013

In less than five years, smartphones have completely changed the way we communicate with each other and access our information. A large part of marketing is about gathering and analyzing information. Author information Vincent Clarke Inbound Marketing Analyst at USB Memory Direct Hailing from sunny south Florida, Vincent H.

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Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. The result: PR is poorly integrated with the rest of marketing. shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social.

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Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0. Provide Value.

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Waxing UnLyrical

NOVEMBER 21, 2019

Content marketing is essential for any business in the modern age – it’s creating valuable and relevant resources that customers consume and use, in order to sway them towards then using your products and services. Are you receiving the full benefits which content marketing can offer? Guest Post by Aimee Laurence.

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Waxing UnLyrical

MARCH 24, 2014

Marketing For Small Businesses: There Is Strength In Numbers. Why: In this guest post for SteamFeed , Maria Elena Duron discusses collaborative marketing. Why: Influence(r) marketing is all the rage… but as Daniel Newman discusses, it’s a strategy in which trust becomes all the more important. And guess what?

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Waxing UnLyrical

MARCH 21, 2019

Many rants are made across the tubes of information about how social media vanity stats aren’t true engagement (e.g. Matt LaCasse is a digital media marketing specialist for Inter-State Studio in Sedalia, Missouri. It’s here I think an important distinction must be made. likes, retweets, followers, etc). Soothsayer. Storyteller.

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Waxing UnLyrical

JUNE 10, 2015

This alone can give you an advantage; according to Altimeter, 70% of marketers have not yet developed a consistent content strategy. This information will give you a good idea of what content you need to draw the right attention from the right people. Many owners stop at the basic information. Image: damedeeso/ThinkStock.

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Waxing UnLyrical

JUNE 5, 2018

Because organic reach is continuing to dwindle, paid advertising is becoming an integral part of #nonprofit marketing. On how nonprofit marketers can get buy-in from management to use a paid ad strategy: A4: Provide data that supports the need. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

MAY 24, 2018

Let’s face it, when the rubber hits the road – as my first professional mentor used to say – we want information that’s entertaining, mentally stimulating or challenging. Mary Wascavage is a Philadelphia-based public relations and marketing professional. Of Pictures and Prose. Pop quiz: Did you just conjure up an image?

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Waxing UnLyrical

JULY 14, 2014

Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014.

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Waxing UnLyrical

JULY 8, 2013

How To Get Leads With Content Marketing. Why: Michael Brenner provides an easy solution to content marketing that offers help rather than hard selling to generate useful business leads. Content marketing is owning, as opposed to renting media! How do you make your content marketing strategy most effective?

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Waxing UnLyrical

JANUARY 6, 2014

Prepare your business for the new year with these marketing tips. Why: Randy Bowden gives you 8 steps to make this year’s marketing plan the best one yet. Top Marketing Predictions For 2014. Top Marketing Predictions For 2014. Wishes for a Simpler Time. and shares her wishes for you in the new year.

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Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” 8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online. Good morning from beautiful Baghdad by the Bay aka San Francisco!

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