Janet Fouts

MARCH 8, 2015

Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Because your market is there? Share information with your users? Corporate Social Media Marketing mindfulsocial' Because your competitor is? Gain brand recognition?

Marketing 70

Marketing Authentication Resources Metrics 70

Janet Fouts

FEBRUARY 26, 2015

Here are a few tips to make the time you spend working on social media marketing tasks, and your entire day, more useful to everyone. What you learn here will inform everything you do in marketing. Doesn’t your job? Don’t even get me started on Tweeting while driving… So, what to do? Brainstorm file.

Social Media 70

Social Media Marketing RSS Study 70

Janet Fouts

APRIL 13, 2011

In February Google rolled out an update to their algorithms likely directed at sites that duplicate content for article marketing as well as those that “spin&# articles (replacing phrases and words so they aren’t exact duplicates and then posting to article hosting sites). Maybe not anymore. So what’s a blogger to do?

Guidelines 121

Guidelines Widget Marketing RSS 121

Janet Fouts

MARCH 2, 2018

In 2014 they announced similar changes and we assume they are still trying to balance out the desire of users to use the platform to see updates from friends and family as well as news and information that matters to them. Some of that information is indeed from media, publishers and brands. And for publishers and brands?

Feed 117

Feed Feedly Facebook Publishing 117

Janet Fouts

SEPTEMBER 16, 2014

As marketers we are often focused on the end goal, to make our product appealing to consumers. At the end of the process he discovered that rather than a shapely bell curve, he had several clusters of information showing that Americans liked their sauce in 3 main groups; plain, spicy and chunky. See, here’s the thing.

Social Media 153

Social Media Focus Group Research Social Networking 153

Janet Fouts

OCTOBER 9, 2014

These are easily scheduled in a content calendar and that allows you to see the story you are weaving over a period of time and also step back and see where there are opportunities to create more information or to curate relevant content from other sources. All good right? Yes and no. What does a content calendar look like?

Content 139

Content Curation HootSuite Template 139

Janet Fouts

APRIL 13, 2018

location information and age (GDPR sets the limit for a child to sign up for digital services at 13) are just a few. See the GDPR website for more information. Sites like Gmail, SaneBox, and Unroll, for example, scan your email for information that can be used to market to you. The list is quite long, as you may imagine.

Privacy 87

Privacy WordPress Data Policies 87

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Gathering information this way is slower, and requires a level of engagement that most brands eschew because it takes a lot of resources to do it well.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

MAY 5, 2014

People relate to other people, not sales pitches and marketing jargon. In today’s fast paced world brevity is key, giving too much information can deaden your message. You inspire and inform them. How do you inspire, inform and empower them? A walking sales pitch? Now, how do you want people to perceive you?

Exercises 142

Exercises B2B Social Media Social Networking 142

Janet Fouts

DECEMBER 10, 2013

Businesses flocked to both networks and created free accounts to market their wares as well as paying a nominal fee to get their content in front of interested users. Many businesses have shifted to using social sites as customer support venues, marketing platforms and communities. do we really expect not to have to pay for it?

Social Media 150

Social Media Small Business Startup Communities 150

Janet Fouts

SEPTEMBER 12, 2015

US: #1 Marketing for Small Business. #1 1 Direct Marketing. #9 9 Marketing. #15 15 Marketing and Sales. #20 Canada: #1 Direct Marketing. #8 8 Marketing. #10 10 Marketing and Sales. #12 Old school marketing is on it’s way out. Welcome to Mindful Social Marketing.

Small Business 70

Small Business Authentication Newsletter Discount 70

Janet Fouts

APRIL 29, 2013

Global Social Media Marketing, Cisco Systems. Find people who can teach you something or help you find relevant news and information should be the goal on any network. Ask for advice and share information to become a resource. See the photos from DJ Cline here. I moderated this panel of tech rockstars. LaSandra Brill Sr.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

FEBRUARY 16, 2012

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. She’d send them emails with links to blogs they could comment on, tweets for their information, etc. If and when it comes out that it’s not really the CEO but a marketing person it’s going to be ugly.

Social Media 116

Social Media Netvibes CoTweet CoTweet 116

Janet Fouts

APRIL 18, 2012

Scan it, extract information and move on. Quit marketing. What a missed opportunity to learn more about your market, what they like, and what value they might be able to add to your Facebook community! If I feel like you’re streaming ads to me and calling it interaction I’m going to tune you out. Like me back.

Engagement 141

Engagement Facebook Case Study Focus Group 141

Janet Fouts

MARCH 13, 2012

Many marketers have been practically drooling over all that potential ad space too, but Facebook is having none of that. Contact information. It’s packed with information including specific details on dimensions and the rules of the new road on Facebook! Cover photos may not contain: Calls to action. Discount offers.

Real Estate 124

Real Estate Facebook Discount Applications 124

Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? How do you identify them and what do you do with that information once you think you know who they are? Create a first draft list of influencers who are posting consistently relevant information.

Influencer 135

Influencer Klout URL Social Media 135

Janet Fouts

DECEMBER 27, 2011

She’s smart, she says it like it is, and her insights on business and marketing are spot on. Naomidunford Naomi is one smart marketer. She calls herself a “micro business marketing consultant”meaning she loves to help small companies get the most out of their marketing without spending a ton of money doing it.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Janet Fouts

JANUARY 4, 2011

Sure the big brands are using Facebook pages more than ever, but are they doing it for community or marketing? Of course they’re doing it for marketing. Wanna know the most recent news, trends or information rich blog posts? People go there to relax, swap stories, play games and see pictures of their cousin’s kids.

Communities 136

Communities Forums Posterous SEO 136

Janet Fouts

AUGUST 29, 2011

Creating a social media plan has to be very specific to the needs, resources and market of the business who needs it. Think about your marketing plan (tell me you have one). Nobody creates a marketing plan without a lot of work right? Evaluate your market. Not a very efficient way to market your business… 4.

Social Media 144

Social Media Resources Course Social Networking 144

Janet Fouts

MAY 11, 2011

may not be reaching their intended market very well. She does post a lot of links to valuable information, often with her own take on the subject. All you have to do to make it more professional is share links to good information. In addition posts to the trending topics attract more spam than almost anything else on Twitter.

Social Media 137

Social Media Trends Reputation Authentication 137

Janet Fouts

JUNE 6, 2017

As Universities release students into the “real world” many are underprepared for today’s job market. When you find those great informational posts share them with your network and you may even suggest them to other thought leaders on the subject. Always give credit where credit is due with a mention or a link.

Brands 97

Brands Curation Reputation Social Media 97

Janet Fouts

JUNE 2, 2011

These days if you automatically follow everyone who follows you you’re likely to find yourself following spammers and Multi-level marketing scams will clog up your tweet stream. Where do they get their information? Marketing marketing marketing! Those days are over chum. Celebrity Follow.

Twitter 136

Twitter Curation Survey Hashtag 136

Janet Fouts

DECEMBER 14, 2011

Look for questions about features your customer base would like to see and be the first to bring it to market. Be careful of course about disclosing information that is not already public. Learn about issues with your own products or the products of a competitor and put the fires out before they get big. Common Sense.

Company 148

Company Social Media Policies Guidelines 148

Janet Fouts

AUGUST 1, 2012

I guarantee you there are others who want to talk about it and they’re there right now, sharing information you’d like to have. Steve Farnsworth Has lots of good tips about social media, marketing, PR and business. Share good stuff and more people interested in that topic will follow you. What do you want to talk about?

Google 139

Google Posterous Film Social Networking 139

Janet Fouts

JULY 5, 2011

It’s also got monster potential for Search Engine Optimization since your profile is your Google Profile, and Google just launched changes to some of it’s services to add even more power to the new network: Changes to analytics gives you more information on users who have +1′d your content in Google Analytics.

Google 123

Google Syndication Foursquare Social Networking 123

Janet Fouts

JUNE 23, 2011

Share information that is valuable to people you want to talk to and they’ll find you. If you’re using Twitter to market your practice, work on showing authority in your area of expertise. Share links to information, give your opinions too, not just parrot the same thing everybody else says. Imagine that.

TweetBeep 134

TweetBeep Twitter Privacy Directory 134

Janet Fouts

SEPTEMBER 22, 2010

I use Objective Marketer extensively for clients to automate posts related to contests, speaking engagements, book signings, event announcements etc. If you are using social media for marketing then you don’t want to bury people with information all at once but feed it little by little in useful quantities.

Social Media 132

Social Media Alltop Tweetdeck HootSuite 132

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? It also shows your most frequent sources and allows you to browse the same information on your social connections. These days however, it can mean a whole lot more. A potential employer can use a variety of tools to see how well you manage your personal brand online.

Klout 138

Klout Brands Social Media Postrank 138

Janet Fouts

OCTOBER 2, 2012

Unlike Twitter you can see more information about each post. Sure, there might not be a lot of people in your target market there unless they too are early adopters, but like the early days of any social media network, the early adopter has the advantage over those who wait to learn it when they suddenly need it.

Twitter 131

Twitter Vimeo Notification Applications 131

Janet Fouts

OCTOBER 17, 2013

It cracks me up when a client calls and asks me about “this new content marketing thing” Honestly, we’re so hung up on buzzwords these days we can’t see the forest for the trees! Let’s get back to the roots of marketing. Social Media in Action Content Marketing infographic' be called new?

Content 135

Content Marketing iPad Advertising 135

Janet Fouts

SEPTEMBER 5, 2012

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Janet Fouts

JUNE 11, 2012

Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few. Users love the backstage glimpse of Fashion Week, and then end up on the Nordstrom shop pages.What stories does your market love to hear about?

Strategy 165

Strategy Fashion Collaboration Widget 165

Janet Fouts

JUNE 5, 2014

They are marketers, authors, trainers, CEOs, and some are just plain geeks. CEO, president & co-founder of Marketo, the leading provider of cloud-based marketing software, successful serial entrepreneur & author of Revenue Disruption. Social Media and Internet Marketing consultant for small to medium businesses.

Consultant 196

Consultant Klout B2B Influencer 196

Janet Fouts

FEBRUARY 8, 2012

There’s a deep, dark secret that the social media marketers don’t want you to know. Just one of the tools you should have as part of your online marketing. Put your contact information everywhere. I know, social media is what I do, and I love it, but in the end it’s a tool. Basic, but often ignored.

Social Media 140

Social Media YouTube Google Tools 140

Janet Fouts

MARCH 12, 2013

Now before you jump on all the social sites spewing out canned marketing messages in the vain hope people will see them and flock to your business let me reiterate. Now before you jump on all the social sites spewing out canned marketing messages in the vain hope people will see them and flock to your business let me reiterate.

Focus Group 139

Focus Group Social Media SEO Social Networking 139

Janet Fouts

JANUARY 21, 2013

Marketers everywhere are frantically trying to figure out how they’re going to use Graph Search as part of their social business strategy or not. It’s all the buzz right now, and Facebook is slowly letting users see what the fuss is all about.

Facebook 168

Facebook Buy Engagement Comments 168

Janet Fouts

NOVEMBER 7, 2017

I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. There’s lot of good information here, as you’re planning your winter marketing campaigns. They analyzed more than 5.7 billion messages sent and received between Q3 2016 and Q3 2017.

UGC 87

UGC Report Social Media Nielsen 87