Firebelly

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Explaining Social Media Marketing To My Mom

Firebelly

If it wasn’t hard enough explaining social media in general to my mom, having to explain my job in social media marketing was an even bigger banana to peel. And then I came at her with the mother of all break-downs: Social Media Marketing 101. A social media manager’s job is to use this information to help tell a brands’s story.

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Content Marketing is All About Education, NOT Marketing

Firebelly

I had figured this out as a marketer, but I refused to do sales at all. I flat-out told him I would be the marketing guy, but would not do sales, because those guys were slimy, completely forgetting that this was 1) how he had built his career, and 2) he was my boss. So what does that have to do with content marketing?

Education 176
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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. For each dollar marketing professionals spend on influencer marketing, they produce $6.50

Marketing 181
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Content Marketing Is More Than Just Writing

Firebelly

As an enthusiastic photographer, I’m always reminding people that when it comes to content marketing, it’s more than just writing. People read to gather information, learn important news, be entertained, and even get an education. Don’t get me wrong, writing is very important.

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Content Marketing Tip: Video Transcripts

Firebelly

So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. You can even put the link on the YouTube video (“For more information, visit the Banana Slicer website.”) Try putting up a transcription of the audio in with the actual media file.

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7 Instagram Marketing Tips For Bars, Restaurants & Breweries

Firebelly

We receive a lot of questions from bars, restaurants and breweries about marketing on Instagram. 7) How can we learn more about marketing on Instagram? It contains a lot of great information for brands new to Instagram. I want to share quick answers to seven of the most common questions below. Well, we can certainly help!

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Why Social Media Marketing Is, Actually, Fairly Priced

Firebelly

Social media marketing is a complex business—and its pricing is competitive. I keep hearing about social media marketing being an expensive proposition. If you want to keep funneling your marketing budget into old school channels that aren’t delivering a return, or whose efficacy can’t be measured, you can do that “cheaply.”.

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