Dave Fleet

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The Power of Prebunking: Managing Disinformation in the Social Media Age

Dave Fleet

As I’ve done so, I’ve found teams grappling with an interesting tension as they manage these issues in today’s social media-driven information environment. The idea behind prebunking is simple: if you can get the truth out there before the disinformation is spread, you can limit the reach and impact of the false information.

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Search Engines Are A Conduit, Not A Source

Dave Fleet

However, I’m tired of seeing “studies” showing that “search engines” are a source of information for consumers. Think about it – when you look for information on something, you go to Google (or Bing, or Ask.com, or whoever…) and type in your query.

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Lies, Damned Lies and Mis-understood Statistics

Dave Fleet

Information was not published often enough (14 percent). PR pros need to understand the difference between valid statistics and invalid ones, so they can take advantage of useful information (like that at the top of this post) and disregard the non-useful stuff (like the regional breakdown above). Interesting, useful data.

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Four theories on the declining trust in Canadian social media

Dave Fleet

While the personalized 1:1 experience is there, the ability to stay in touch with communities of interest is much diminished, and there’s a saturation of brands pushing content “at” people, with a focus on sales vs helpful, interesting information. The gradual decline of Twitter. Still, we should pay attention to these results.

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Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

99 per cent of informed publics find academics and experts — long the front runners — “extremely,” “very,” or “somewhat” credible. When a company is not trusted, 63% of people will believe negative information after hearing it 1-2 times. Online search engines are Canadians’ number one source for news and information about a company.

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Privacy Is About Control, Not Anonymity

Dave Fleet

I don’t care if my credit card company, Amazon, Google or Facebook have my information. I want control over how companies use my information. I just need confidence that I can control how my information is used, and the means to do so. I think Seth missed the mark with this one. You know what I want? How about you?

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Why You Should Tweet During a Crisis

Dave Fleet

The white paper, entitled “ Using Twitter to Reassure Users During a Site Outage ,&# looks into the effects of a company informing people – or not – of an outage via Twitter, and the varying effectiveness of different approaches to doing so.