Adam Cohen

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Social Media Chat Tuesday, July 21st

Adam Cohen

My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing.

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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

If leveraged properly that information fuels marketing tactics from personalization to email marketing to direct mail. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful.

Data 100
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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

If leveraged properly that information fuels marketing tactics from personalization to email marketing to direct mail. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful.

Data 100
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Market research teams can share that insight and inform the folks “doing the talking&# on what content makes sense to share and discuss. A customer who is ill needs and wants a safe, effective means to get relief – understanding that need will lead to understanding that customer’s motivation.

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I Will Not Write About Old Spice

Adam Cohen

This weblog does not represent the thoughts, intentions, plans or strategies of my employer or clients.

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