The Realtime Report

DECEMBER 27, 2012

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Influencer Marketing and Product Launches: A Step-by-Step Approach. Here are four steps to get you started.

Influencer 195

Influencer Products Marketing How To 195

Mindjumpers

SEPTEMBER 12, 2012

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. Additionally, it includes insights from 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing. Go through one step at a time.

Report 242

Report Content Nielsen How To 242

Pam Moore

MAY 6, 2019

Influencer Marketing – Breaking Through the Noise. This is exactly what you get when you work with the right influencers. Influencer marketing is one of the fastest ways to ignite your brand, grow community and tap into the power of social media. How to work with influencers to create co-created content.

Influencer 60

Influencer Activities Content How To 60

Writtent Blog

DECEMBER 18, 2023

Beyond these steps of how to write a case study, keep in mind that most case studies range from 500 to 1000 words, giving them the credibility of a white paper and the speed of a blog post. What challenges in your business or industry influenced you to look for a solution? Questions about the Problem ( step 1 ): 1.

Case Study 98

Case Study Study Questions Tips 98

Mindjumpers

NOVEMBER 16, 2012

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216

Report Content Marketing Nielsen 216

Pam Moore

JUNE 30, 2017

Are you influencing brand perception in a positive way? However, you can influence perception if you know how to build, launch and manage your brand architecture. However, you can influence perception if you know how to build, launch and manage your brand architecture. 15 Tips to Zoom Your Brand (white paper).

Brands 167

Brands Strategy Authentication Reputation 167

Pam Moore

MAY 22, 2017

8 Steps to Develop a Social Business Plan (white paper). Here are the Differences and How to Use Them How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App Influencer Marketing: How to Co-Create Content with Top Industry Influencers. SoundCloud.

Training 167

Training Influencer Team Analysis 167

Ignite Social Media

JUNE 16, 2016

Influencers have taken the marketing world by storm. As demand grows within the marketing industry, so does the need to get the most out of influencer strategy and to use these influential content creators in unique ways. Read on for some of our top recommendations on how to get the most out of your influencer strategy.

Influencer 60

Influencer Strategy How To Collaboration 60

Webbiquity SMM

DECEMBER 10, 2013

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. Image Credit: Robert Rose. Michael Brenner ). eMarketer ).

Statistics 207

Statistics B2B Content Marketing 207

Pam Moore

MAY 9, 2017

They are blurring them all together and as a results wasting millions of dollars, ticking off their audiences, ruining relationships with thought leaders and influencers and the list goes on. Supporting Resources: Top 10 Mistakes Brands Make with Influencer Marketing and How to Fix Them (episode 121). episode 98). Need more help?

Nielsen 165

Nielsen How To Influencer Overview 165

Pam Moore

MAY 14, 2017

Need help implementing a new brand strategy, social media or content marketing plan, or influencer marketing program for your brand? 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). Your Logo is Not Your Brand – Brand Strategy in a Nut Shell .

Brands 166

Brands Authentication Wikipedia Training 166

Writtent Blog

JUNE 21, 2013

How To Leverage the Science of Relationships to Gain True Influence. There are four principal stages in gaining influence, and it’s always a cooperation of two and more parties. The first step is awareness, then you move to knowledge, the next stop is liking and the last one is preference given to the influencer’s advice.

Comments 76

Comments Influencer Marketing Statistics 76

Pam Moore

JULY 5, 2017

How to leverage all of the above to increase ROI on every dollar you spend on paid media, content marketing, influencer marketing, email marketing and more? 10 Ways to Stomp Random Acts of Marketing (white paper). 8 Steps to Develop a Social Business Plan (white paper).

Analytics 167

Analytics Google Metrics ROI 167

Pam Moore

JUNE 8, 2017

Digital Body Language: 105 Factors Impacting Your Brand (white paper). 10 Reasons Personal Branding is a Requirement Not an Option (white paper). Related Stories How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App Big Announcement! Brand Storytelling in a Nutshell.

Authentication 167

Authentication Brands Training Communities 167

Pam Moore

JANUARY 26, 2016

Are you influencing brand perception in a positive way? However, you can influence perception if you know how to build, launch and manage your brand architecture. However, you can influence perception if you know how to build, launch and manage your brand architecture. At the root of your brand are a set of experiences.

Brands 113

Brands Strategy Reputation Marketing 113

Pam Moore

JANUARY 4, 2017

You also need to understand things like conversion funnels, social listening, engagement, influencer or micro-influencer marketing, KPIs, content marketing strategies, and the list goes on. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). You must do your homework.

Social Media 167

Social Media Social Networking Training Instagram 167

Mindjumpers

AUGUST 6, 2012

Influence Measurement Tools. Klout has probably been in the centre of this discussion, the service trying to determine a person’s influence by scoring different attributes around a person’s profile. Similar Posts: Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper].

ROI 199

ROI Klout Data Influencer 199

SocialFish

MARCH 16, 2011

We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available ! How about these: Recognize influencers among the membership in order to encourage and reward their championing of association activities.

Social CRM 213

Social CRM Skills Project Process 213

Idaconcpts

SEPTEMBER 20, 2014

When it comes to reach, you’ll want to consider measuring how many subscribers, fans, and followers that you have in order to get a measure of your social media influence. Engagement includes comments, retweets, bounce rate, average amount of time spent on your site, white paper downloads, and video views.

Social Media 166

Social Media Sentiment Cost Energy 166

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. So then I flipped to another chart where we started to map the content we create to the buyer types and for simplicity sake I like to use End User , Influencer , and Buyer/Executive as my 3 major buyer types. Stumble upon something good? Share it on StumbleUpon.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. So then I flipped to another chart where we started to map the content we create to the buyer types and for simplicity sake I like to use End User , Influencer , and Buyer/Executive as my 3 major buyer types. Stumble upon something good? Share it on StumbleUpon.

Types 255

Types Content Case Study Press Release 255

Oktopost

MARCH 7, 2022

You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. Did it provoke a new white paper on customer pain points? 8 Ways to Use Social Listening.

B2B 155

B2B Sentiment Analysis Reputation 155

Pam Moore

MAY 12, 2019

Are you influencing brand perception in a positive way? However, you can influence perception if you know how to build, launch and manage your brand architecture. Every brand touch is an opportunity to influence perceptions, to build your reputation. Every brand touch is influencing perception and building your reputation.

Brands 109

Brands Strategy Reputation Authentication 109

Proactive Report

NOVEMBER 21, 2022

You also need to know who the influencers are in each conversation or topic. Identify the influencers in each node. They researched and published a white paper, “The Positive Effects of Bilingualism in the Adult Mind and Brain,” written by former Newsweek chief science writer, Sharon Begley – a perfect example of Brand Journalism.

Social Media 64

Social Media Analysis Research Conversation 64

Pam Moore

OCTOBER 9, 2017

Digital Body Language: 105 Factors Impacting Your Brand (white paper). Your Brand is Not Your Logo: 5 Reasons You Need a Brand Architecture and Strategy. Audience Analysis Worksheet. 5 Ways to Humanize Your Brand with Data and Social Insights. How to Subscribe to Social Zoom Factor Podcast . SoundCloud.

Brands 166

Brands Small Business Communities Authentication 166

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. Give them credit. Compliment them. Be helpful and genuine.”

Tips 202

Tips B2B Journal SEO 202

Oktopost

OCTOBER 10, 2022

Work with Influencers. Work with Influencers. Influencer marketing is a rapidly growing field, and it offers instant results to all kinds of businesses. When you work with an established influencer, you can take advantage of their existing credibility to build more trust with your target audience. Focus on Video Content.

Brands 75

Brands B2B SEO Influencer 75

Pam Moore

NOVEMBER 29, 2016

Download our 105 Factors Impacting Your Digital Brand white paper. How to tap into the power of influencer marketing more easily when you build your personal brand. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand (white paper). Your actions speak far more louder than words.

Brands 60

Brands Strategy Small Business Authentication 60

Webbiquity SMM

MAY 23, 2011

First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world. While these other connections will never buy from you directly, they can certainly influence the marketing and direct business your way. White paper downloads.

B2B 190

B2B Social Media Case Study Study 190

Convince & Convert

FEBRUARY 5, 2018

Additionally, a white paper by Hootsuite revealed some interesting data points showcasing how employee advocacy programs are delivering more reach and engagement with content distribution. But it sure will help reach new audiences, influence others, and drive employee engagement at the same time.

Strategy 145

Strategy Social Media Marketing Consultant 145

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence. You can download the white paper here.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Mindjumpers

MAY 15, 2012

I have introduced the white paper on Actionable Social Analytics by Awareness before, but I would like to show a relevant illustration to underline the purpose of SPS in handling Big Data from BDAs: Let the data revolution begin! So, SPS enables us to perform data mining in the relevant BDA data.

Data 262

Data Software Applications Compete 262

Pam Moore

MARCH 29, 2017

They must know how to tap into the power of influencer marketing, paid advertising, visual marketing and list goes on! Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper). Can you easily answer these questions? .

Social Media 60

Social Media Small Business ROI Analysis 60

Webbiquity SMM

APRIL 11, 2012

a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. Respond to questions and engage your buyers and influencers in social media. Build relationships. Make the action fit the content.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union.

AJAX 194

AJAX SEO Engineering Metrics 194

Pam Moore

JULY 9, 2018

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. Content marketing is becoming more challenging even for the most experienced marketers.

Content 163

Content Training Marketing Industry 163