Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Combat negative Word of Mouth.

B2B 101

B2B How To Technorati Case Study 101

Mindjumpers

AUGUST 6, 2012

Influence Measurement Tools. Klout has probably been in the centre of this discussion, the service trying to determine a person’s influence by scoring different attributes around a person’s profile. Similar Posts: Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper].

ROI 199

ROI Klout Data Influencer 199

Pam Moore

OCTOBER 9, 2017

Digital Body Language: 105 Factors Impacting Your Brand (white paper). Related Stories Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar How to Write Your Brand Story – 6 Must Have Content Elements Why, What and How of an Audience First Marketing Strategy and Segmentation. SoundCloud.

Brands 166

Brands Small Business Communities Authentication 166

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Pam Moore

SEPTEMBER 2, 2016

Register for webinar I co-hosted with SCORE Mentors on this topic. How to Get Your Social Marketing Budget Approved (white paper). Influencer Marketing in a Nutshell. Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Content Marketing in a Nutshell.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Pam Moore

NOVEMBER 29, 2016

Download our 105 Factors Impacting Your Digital Brand white paper. How to tap into the power of influencer marketing more easily when you build your personal brand. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand (white paper). Your actions speak far more louder than words.

Brands 60

Brands Strategy Small Business Authentication 60

Pam Moore

MARCH 8, 2018

Our agency, Marketing Nutz can help you build, launch and optimize an influencer marketing program that will help you achieve your goals. How to Create Facebook Content Like a Boss in 2018 (webinar). Facebook Marketing in 2018: Trends + How to Conduct a 10-Point Checklist (Webinar). Give us a shout and let's get to work!

Brands 167

Brands Training Policies Template 167

Webbiquity SMM

APRIL 11, 2012

a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. Respond to questions and engage your buyers and influencers in social media. Build relationships. Make the action fit the content.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

DECEMBER 13, 2011

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Pam Moore

SEPTEMBER 23, 2016

Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). How to Get Your Social Marketing Budget Approved (white paper). Additional Training and Free webinars: We are also launching a comprehensive training program that will dig even deeper.

Data 60

Data Social Media Brands Authentication 60

Hootsuite

MAY 31, 2023

Repurposing content Looking to turn a white paper into an Instagram post? Want a synopsis of your last webinar to share on LinkedIn? Write a short email asking an influencer to represent [INSERT PRODUCT/BRAND]. You can also use ChatGPT to create content calendars, draft customer replies, and identify relevant influencers.

Social Media 140

Social Media HootSuite How To URL 140

Convince & Convert

MAY 20, 2014

And the good news is, once you understand their specific needs and idiosyncrasies, it becomes easier to develop an effective content plan that truly reaches and influences this market. Get out a blank piece of paper, rip a corner off, and write a one-word value statement for your solution. You get the picture.

Engagement 144

Engagement Content Klout Groups 144

Pam Moore

SEPTEMBER 12, 2016

How to Get Your Social Marketing Budget Approved (white paper). Influencer Marketing in a Nutshell. Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Pinterest for Business By the Numbers – Should Your Business Have an Interest in Pinterest?

ROI 60

ROI Social Networking Template Templates 60

Sprout Social

JULY 1, 2021

Are webinars gaining more attention than expected? How will businesses know about that great white paper you spent days working on if you don’t promote it everywhere? Also, using other resources like a PR agency or influencers can increase your chances of getting backlinks. Create even more in targeted topic areas.

B2B 122

B2B SEO Travel Hubspot 122

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) This means partnering with media companies through webinars and sponsored content opportunities to get your content in front of their audience. all from one story idea.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. You may host most of these materials on your website, but some, like a webinar done over Zoom, perhaps, can live elsewhere.

Tips 98

Tips Content HootSuite UGC 98

ProBlogger

MARCH 1, 2017

Host a Webinar . One way to collect leads and drive value is by hosting occasional webinars. Webinars can be used to go over a particular topic your audience has a problem with, demonstrate a new product or service, or just to start a discussion.”. A huge benefit of a hosting a webinar is the feedback,” Beohar has discovered.

Real Estate 20

Real Estate eBook Hosting Discount 20

Webbiquity SMM

JANUARY 2, 2013

.” What’s interesting though is the differential is larges for very small companies (those with less than 10 employees), likely because larger companies make greater use of lead gen tactics like tradeshows, webinars and video. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). (

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Strategy Influencer Social CRM 147

ProBlogger

MAY 3, 2013

Form relationships with influencers. Through own my experience and by through coaching other clients (Yes, I am a blogging coach), I have found that most influencers won’t take you seriously unless you have some sort of proven record. Allow me to explain: Influencers are super busy people. Pick a topic. Identify your audience.

How To 55

How To Blogger Tag Cloud eBook 55

Buffer Social

NOVEMBER 30, 2016

Identifying influencers and content curation possibilities. How social influence shapes behavior. You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! — 13.

Class 40

Class Skills Social Media Marketing 40

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Develop three unique product pitch ideas for a webinar on the topic of [INSERT TOPIC]. Create four different email subject lines to promote our upcoming webinar on the topic of [INSERT TOPIC]. Keep the post to 250 characters.

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Webinars / webcasts. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). Build a network of influencers. There are several ways to find the key influencers in any industry. Case studies.

B2B 190

B2B Social Media Alltop Marketing 190

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media.

Social Media 118

Social Media How To Metrics B2B 118

Pam Moore

MARCH 16, 2018

Good examples of social proof include testimonials, customer references, partner references, kudos from other thought leaders, examples of work completed, links to work completed, guest blogs you have contributed to, links to blogs where you and your content has been cited, white papers, ebooks, and the list goes on.

Brands 167

Brands Tips Engagement Training 167

Sprout Social

FEBRUARY 22, 2021

Consider how 65% of B2B buyers consciously focus more on credible content from industry influencers. to drive conversion-focused content like webinars or white papers. B2B social media best practices include sharing owned content as well as third-party, industry-focused articles to establish trust and credibility.

B2B 135

B2B Social Media Hashtag Press Release 135

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Strategy 127

Strategy Content How To Survey 127

Keyhole.co

JANUARY 4, 2022

Some LinkedIn content ideas are: Blog posts White papers Media coverage Announcing product launches or updates Sharing open positions and welcoming new employees. Host an “AMA” – Ask me Anything session Interview an influencer your audience looks up to Unveil a new product. LinkedIn Events.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Convince & Convert

MARCH 18, 2016

This week’s show is on Uberflip – the influencer identification and connections platform. So in this case, they’ve got content by format, so we’ve got a webinar hub, all of our webinar recordings, SlideShares, infographics, ebooks. Here are all our webinars. Here are all our white papers.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. That’s for sure. Eric: That’s really cool. You make a really good point about these calls to action.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. That’s for sure. Eric: That’s really cool. You make a really good point about these calls to action.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

MARCH 29, 2016

Hosting or participating in Twitter chats is another effective way for marketers and other subject matter experts to expand their industry following and influence on Twitter. It’s ideal for sharing pithy observations, news, event-related information, and links to content that’s interesting and relevant to your followers.

B2B 100

B2B Social Media Strategy Marketing 100

Pam Moore

SEPTEMBER 7, 2016

How to Get Your Social Marketing Budget Approved (white paper). Influencer Marketing in a Nutshell. Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Pinterest for Business 90 Minute Workshop Presentation Deck on Slideshare. Content Marketing in a Nutshell.

Smart Phone 60

Smart Phone Social Networking Statistics Training 60

Pam Moore

FEBRUARY 1, 2016

Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Influencer Marketing in a Nutshell. Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. 10 Proven Strategies to Get Your Social Media Budget Approved (podcast).

Social Media 113

Social Media ROI How To Marketing 113

Convince & Convert

JULY 22, 2015

And if you want to learn how to not only find influencers, but convince them to help you, I encourage you to sign up for this webinar right now: [link] ). However, if your company needs to promote something (maybe a white paper, ebook, webinar, infographic, video series?)

Social Media 60

Social Media Campaign eBook Team 60

Rebekah Radice

MAY 4, 2017

White papers. Choose 3-5 influencers to interact with. But you can’t just share any content and expect to get great results. It needs to be the type of content that converts. What does that look like? Video tutorials. Case studies. Infographics. Blog content. Use the graphic below to guide you through the brainstorming process.

Social Media 154

Social Media Engagement Meme Buy 154

Your Escape From 9 to 5

JULY 8, 2022

YouTube videos, white papers, podcasts? These platforms come into their own when you are selling your own online courses and are working with Joint venture partners and online influencers. What conferences do they attend? How do they convince their boss to make a buying decision? What media do they consume? Build joint ventures.

eBook 52

eBook How To Smart Phone Engineering 52