Direct Marketing Observations

JUNE 7, 2011

My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. If the answer is yes, this troubles me.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Direct Marketing Observations

MARCH 19, 2012

Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. need more proof?

comScore 166

comScore Microblogging Posterous Marketing 166

Direct Marketing Observations

JANUARY 17, 2012

But what about your Facebook page, Twitter account and your blog? It really depends on what type of social media consumer or influencer you want to be, how you want to move the needle and who wins in the competition for your attention and time.

Social Networking 170

Social Networking Exercises Influencer Issues 170

Direct Marketing Observations

NOVEMBER 4, 2011

Look at a Starbucks , who became early on, the darlings of social media and engagement because of the fact they grew to a million Twitter followers rather quickly. As if SBucks had just rewritten the books on how to engage- when at the end of the day, they didn’t do anything other than just set up a Twitter account early on.

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

FEBRUARY 23, 2010

Now with peer reviews and endless product content the real-time web is heavily influencing consumer preferences that continue to change with increased velocity. What if you targeted people who used certain hashtags (#) on Twitter or similar platforms. Savvy marketers have been using insights for more than just marketing also.

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

JUNE 17, 2010

Multiple sources have confirmed to me that Major League Baseball is cracking down on Twitter usage, ordering MLB.com writers to cease tweeting about all non-baseball topics and scolding players for their Twitter usage in general. Check out this quote from Curveball: MLB’s tight control over social media.

Social Media 166

Social Media Sports Policies Press Release 166

Direct Marketing Observations

JANUARY 11, 2010

Some individuals “get” Twitter or other tools and will figure out how to make them work best to solve their unique business challenges. If customers feel a connection, they will patronize that local company whether they follow them on Twitter or not. So where does that leave companies? Right now it depends on their leaders.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

JANUARY 21, 2011

In today’s Uber connected world it’s easy to be intimidated or influenced into participation in social media just based on the notion that a) Facebook has almost 600 million active users and you need to tap into that or b) Your customers are on Facebook and Twitter and you’re not. Wow, that’s terribly assumptive isn’t it?

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

MAY 3, 2010

Q1) What are ways to move customers up the interactive chain from lurker to influencer? To follow along and add your POV simply track #sm58 via any Twitter client or follow along via our LIVE page. Q2) What’s the value of storytelling vs. messaging? Q3) How can you get customers to take action on your behalf and tell the story for you?

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

OCTOBER 6, 2014

Initially I thought it was amusing to see how middle school and high school students use Twitter and Instagram. What happens in school is now being played out on Twitter and a myriad of other social sites. Picture concentric rings of influence like a dart board and you get the idea of impact and influence. It resonates.

Back channel 228

Back channel Social Media Class Education 228

Direct Marketing Observations

APRIL 13, 2010

We invite you to join the conversation on Tuesday 4/13 at 12 noon EST by following #sm55 from any Twitter client or from our LIVE site. To truly understand the effectiveness of your social programs, you have to have something to compare them against. Q3: What should always be on your scorecard to measure effectiveness?

Social Media 178

Social Media Sentiment Comparison System 178

Direct Marketing Observations

DECEMBER 3, 2010

This post from Don Bulmer titled 13 Rules of Leadership for Communication, Influence and Social Media Strategy , did just that-it resonated. 19) Another Google product Follow Finder analyzes public social graph information (following and follower lists) on Twitter to find people you might want to follow-Did you even know about it?

Sites 235

Sites Social Media Tools Storify 235