Sherrilynne Starkie

AUGUST 29, 2018

Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. Podcasting continues upward trend.

Content 170

Content Nielsen Marketing Badge 170

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. But partnering with the right Instagram influencers has significantly enhanced their efforts. It’s expected to generate 6.8 billion U.S. There’s more.

Products 164

Products Instagram Brands How To 164

Hootsuite

NOVEMBER 9, 2022

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. In this article, we’ll walk you through what shoppable content is, why retailers and shoppers love it, and why you will too. In a survey by Instagram, nearly 50% of people said they shop on the platform weekly. Conversion gold.

HootSuite 115

HootSuite Content How To Retail 115

Social Media Strategies Summit

JANUARY 2, 2020

In fact, some retailers report that holiday sales make up 30% of their total revenue for the year. According to the National Retail Federation , 56% of gift-givers began their holiday shopping in early November and an estimated 190 million consumers shopped between Thanksgiving Day and Cyber Monday. View this post on Instagram.

Campaign 134

Campaign Retail Loyalty Marketing 134

Sprout Social

NOVEMBER 29, 2021

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. Our survey found that 80% of consumers say that brand familiarity (i.e.,

Buy 142

Buy Brands Survey Apparel 142

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Partner with influencers to sell your products. It’s a mouthful, but it just means finding an influencer who will help advertise your products.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

SEPTEMBER 7, 2022

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Customers expect deals and promotions from their favorite retailers. The dawn of eCommerce ushered in a sequel to Black Friday which is Cyber Monday when online retailers break out their best offers.

Strategy 104

Strategy Discount How To Retail 104

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? Report on UGC and influencer content with Tags—River Island There’s no denying the importance of creator and influencer partnerships. London-based retailer River Island uses Tags to make this reporting process easier. How does one topic perform on social compared to another?

Strategy 119

Strategy Brands UGC Marketing 119

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 138

Social Media Survey Influencer Buy 138

Pixlee

DECEMBER 15, 2020

It’s estimated that Gen Z spends an average of five hours or more a day using their smartphones — leaving ample time for brands to influence this cutting-edge generation. 56% of Gen Zers who were surveyed reported they had not grocery shopped online in the last 30 days. Retail Trends. Food & Spending.

Trends 67

Trends Retail Marketing Survey 67

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. New product drops, exclusive merch, ultra-rare art, and retail deals. Original Penguin: Leverage Influencer Marketing. A year-and-a-half ago, no one had ever heard the phrase “non-fungible token.”. NFL & Ticketmaster: Be Authentic.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. But as social media’s influence moves from marketing departments to other business functions, it might be time to think about creators in the same light.

Products 89

Products Team Focus Group Collaboration 89

Hootsuite

JULY 13, 2022

Customer experience management involves surveying, analyzing, and improving customer interactions with your brand. CES = (Number of customers who select 4-5 / number of survey responses) * 100. These surveys highlight areas pain points in the customer journey. You could try a CES survey to gather results.

Tips 107

Tips HootSuite Survey Template 107

Hootsuite

FEBRUARY 22, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Affiliate marketing programs can be an effective way for brands to work with large-scale content creators like major podcasters and social media influencers. Get the free template now!

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases?

Questions 142

Questions Social Media Strategy Survey 142

Buffer Social

JANUARY 25, 2022

The team will also be rolling out a robust retail education and sampling program and nurturing long-term paid partnerships with new brand ambassadors to make sure they’re sharing this value with as many potential customers as possible.

Small Business 91

Small Business Marketing Retail Education 91

Sprout Social

FEBRUARY 8, 2021

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach. This is a common collection method for online retailers. A company will use a VoC program to understand their customers better.

Data 122

Data Survey How To Review 122

Waxing UnLyrical

MAY 31, 2018

So long as your giveaway is “no purchase necessary,” you’re generally in the clear, but some states are very strict about what “No Purchase Necessary” means: even asking people to complete a survey might constitute a “purchase” that would make your giveaway an illegal lottery. Problem #4: Influencers don’t always disclose!

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

Examples 228

Examples Communities Brands Forums 228

Hootsuite

JULY 7, 2020

Tomorrow, we're closing our USA retail and e-commerce shops to march in the Global #ClimateStrikes , drawing attention to the state of the planet. Clothing retailer Reformation was pressured to reckon with its racist corporate culture after posting in support of Black Lives Matter. For more info, visit ?? and Canada.

Hashtag 145

Hashtag Activities Social Media Retail 145

Sprout Social

MAY 9, 2023

It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Monitoring negative sentiments in real-time, choosing the right influencers and ambassadors and providing proactive customer care–all this can be achieved seamlessly with AI marketing tools.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

The Realtime Report

MARCH 8, 2017

Based on Influenster’s latest survey findings, 97% of women in the US own smartphones which has a huge influence on how they shop. Influenster, a product discovery and reviews platform, surveyed 11,266 women consumers in the US to find out how they shop and how they use product reviews to make their purchase decisions.

Review 70

Review Instant Messaging Survey Sample 70

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. The London-based clothing retailer uses listening data to inform business decisions well beyond marketing. They follow influencers or brand ambassadors.

Engagement 135

Engagement Brands Review Influencer 135

Hootsuite

MAY 10, 2021

Direct consumer feedback through polls and surveys is one way to source—save for naming contests, which have given us a boat called Boaty McBoatface and a humpback whale dubbed Mister Splashy Pants. According to a recent Harvard Business Review survey , simply responding to people on social media can have a positive effect.

Examples 145

Examples Company Social Media Apparel 145

Bill Hartzer

JULY 15, 2010

In fact, according to a groundbreaking survey of 5,700 adults in seven countries conducted for Consumed, nearly 80 percent of Americans feel society is becoming too shallow and believe most of us would be better off if we lived more simply. Taylor Swift. As Walmart’s CMO, Quinn’s leadership on sustainability efforts has a huge impact.

Buy 112

Buy Influencer Web 2.0 Survey 112

Pixlee

MARCH 24, 2021

This marketing strategy is similar to the widely-popular realm of influencer marketing campaigns. Unlike influencers, however, ambassadors commit to working with a company long-term. This indicator can be measured through exit surveys or post-purchase satisfaction surveys connected to promoted links. .

Brands 56

Brands Marketing Apparel Influencer 56

Hootsuite

AUGUST 4, 2020

Influencer, Public Figure, or Celebrity. Local Retail Store or Local Service (e.g. Online Retail or Marketplace (e.g. 78% of Pinterest users think content from brands is useful, and a 2019 survey revealed that three-quarters of users said that they are “very interested” in new products. Publisher or Media.

How To 132

How To URL Template Templates 132

Hootsuite

FEBRUARY 17, 2022

The truth is, Pinterest is the ideal choice for retailers, and its selling potential should not be underestimated. According to our survey, Pinterest’s marketing effectiveness increased by 140% between 2021 and 2022, and many marketers are planning to invest a lot more time and money in Pinterest 2022. Sounds pretty good, right?

How To 111

How To Metadata HootSuite Retail 111

Sprout Social

FEBRUARY 18, 2020

At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours. For situations like key influencers complaining online about your business, a faster response might head off a PR nightmare. One team may handle technical service questions while another responds about retail products.

Social Media 134

Social Media Strategy Brands Airlines 134

Keyhole.co

MAY 9, 2023

A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. Build strong partnerships: Partner with niche influencers to reach a vast audience. For instance, you can conduct product-specific surveys and ask the audience to share responses in comments. for the contest promotion.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Hootsuite

MARCH 2, 2020

Like any other social network, TikTok has a gamut of influencers and meme machines who cash in on views, likes, comments, shares—and virtual coin. 52% of TikTok users can be categorized as status seekers, finds a survey by Global Web Index. According to a survey by Global Web Index, 60% of TikTok users are in the 25-44 age bracket.

Brands 145

Brands Meme Hashtag Remix 145

Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Sprout Social

MAY 5, 2020

According to the 2020 Sprout Social Index ™ , the top priority for social media practitioners is increasing brand awareness, a ranking that matches findings from our 2019 survey. The social media landscape is evolving every day, but some things don’t change. However, there is some disconnect between practitioners and their marketing leaders.

Skills 130

Skills Class Data Team 130

Later

AUGUST 26, 2020

While IRL shopping experiences were put on hold amid lockdown and social distancing, social media quickly became a valuable revenue stream for retailers, brands, and small businesses worldwide. In fact, a survey by Engine found that people were spending on average 10-30% more online when social distancing first began in early March.

Instagram 75

Instagram Small Business Feed Feedly 75

Hootsuite

SEPTEMBER 24, 2019

A creator account has its own set of benefits for influencers and content creators. As we explain in our post on creating an Instagram aesthetic , color influences buying decisions and brand recognition. Retail: Tuesday, Thursday, and Friday, 12 p.m. Non-retail e-commerce: Thursday, 4 or 9 p.m. Instagram ads (see Tip 16).

Instagram 112

Instagram Tips Marketing Hashtag 112

Hootsuite

AUGUST 30, 2022

While these statistics weren’t isolated to only Gen Z, it’s fair to assume they are spending at least 24 hours per month on TikTok—the most conservative data estimate from the survey. Whether scrolling influencer posts, ads, or friends’ content, Gen Z window shops on social first. Influencer marketing. That’s two days.

Statistics 102

Statistics Marketing HootSuite Study 102

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. How is our market share today vs. a year ago, and how will a new program help influence that? Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265