Waxing UnLyrical

JULY 27, 2015

It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts. Love It Or Hate It: Influencer Marketing Works. ” 3.

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Waxing UnLyrical

APRIL 20, 2016

[Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. How should you approach the influencer? Always add value.

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Waxing UnLyrical

APRIL 25, 2016

Though “influence” is buzzing louder than a swarm of bees these days, there’s really nothing new about it. After all, marketing doesn’t own influence. We can be influenced and impacted in all sorts of ways, and by all sorts of people… and that can have an impact on how we practice our own work.

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Waxing UnLyrical

APRIL 29, 2016

Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. There is no shortcut to building great relationships, and that includes with influencers.

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Waxing UnLyrical

JULY 19, 2012

They are on the front lines of the Wild West of determining influence, and who is doing that influencing, online. He does social media management for KimberMedia and does marketing/PR for @bgckids. Why Klout Doesn’t Measure True Influence. I’ll admit that it’s fun to bash Klout. He also blogs.

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Klout Influencer Social Media Management Project 204

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Unique Visits.

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Metrics Content Marketing ROI 191

Waxing UnLyrical

APRIL 27, 2016

As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. These pathways in the brain become our core beliefs, which influence the way we perceive the world. I have to do everything myself.

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Waxing UnLyrical

DECEMBER 5, 2011

The more you know… There’s another lesson that can be learned from that episode and it has nothing to do with drugs and everything to do with marketing communications. A microcosm example of influencers vs ambassadors and the value each can provide to your reputation – or in this case, your client’s reputation. Thanks, NBC.

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Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Identifying and qualifying influencers is one of the biggest improvements offered by machine learning solutions. Or worse, that AI will end civilization?

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Influencer relations, yes. Content marketing, yes.

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Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. Why: In this post for Social Media Today , Carlos Gil shares the thoughts of over 30+ social media influencers on what they view as forthcoming in the year ahead. So have a read.

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Waxing UnLyrical

JUNE 27, 2019

As I contemplated this post Shonali asked me to write on the topic of “influence” it occurred to me that the hugely gratifying Success Summit was a perfect illustration of the concept of Influence. says “influence” is the “ability to build meaningful communities around us.” Again, the answer is an overwhelming “Aye Aye!”.

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Waxing UnLyrical

MARCH 24, 2014

Marketing For Small Businesses: There Is Strength In Numbers. Why: In this guest post for SteamFeed , Maria Elena Duron discusses collaborative marketing. Why Brands Must Choose Influencers Wisely. Taming the Social Media Marketing Beast. Why: Does social media marketing make your head spin? And guess what?

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Waxing UnLyrical

MAY 29, 2013

We’re a predictable bunch, I think, because #measurePR chat participants remain dubious that this will lead to true influence measurement. Eric Wittlake got to the point quickly, saying: I noted that asking questions of a real expert—like a chef on Twitter—who has answers for you quickly and when you need them, is a type of influence.

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Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way. And that, my friends, is the difference.

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Waxing UnLyrical

DECEMBER 22, 2016

If you’re into influencer marketing and want to brush up during the holidays, check out the Academy of Influencer Marketing I created for and with Traackr. Right now, you can ALSO take the second course, which is on the confluence of content + influencer marketing , completely free using the code WINTERSHONALI.

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Waxing UnLyrical

DECEMBER 21, 2018

You need to find your audiences and influencers and on which platforms they publish. The Master Course also gives a step by step review on how to find influencers doing a Boolean search, “Keywords Techniques for Data Discovery.” Traackr is another tool which can help you to find influencers. Connect with her on LinkedIn.

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Waxing UnLyrical

JULY 20, 2015

What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. 10 Influencer Do’s and Don’ts With Amex Social Media VP. Digital Marketing Revitalises Heritage Brands. YouTubeAsksObama [Influencers case study]. ” 3.

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Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. No one enjoys having their value reduced to a number, or bid for at an auction.

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Communities Case Study Patterns Study 239

Waxing UnLyrical

FEBRUARY 4, 2013

Here’s a Listly list I’ve pulled together on several of the posts that have run on Waxing UnLyrical over the last few years on social scoring & social media influence: Social Scoring & Influence: Posts on Waxing UnLyrical. Where does real influence come from? View more lists from Shonali Burke.

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Waxing UnLyrical

APRIL 26, 2012

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. That aspect of marketing should influence your adoption of a new network. How will you define your presence?

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Waxing UnLyrical

APRIL 12, 2017

You know some of how they have influenced my career, but perhaps not of how much they’ve influenced my life. Being real is the most effective – and most underused – marketing strategy in the world. Technology is awesome. “Success” is contextual. And it is truly enough.

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Banking Influencer Consultant Training 278

Waxing UnLyrical

OCTOBER 7, 2011

On August 30, the #MeasurePR chat had a terrific chat with guest Jonny Bentwood of Edelman Digital, who is the brains behind the TweetLevel influence tool. Jonny started off by pointing out that influence without context is irrelevant ( And Angels sang ! Okay, maybe just the ones in my head). Image: Beth Kanter via Flickr, CC 2.0.

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Waxing UnLyrical

AUGUST 30, 2011

TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. Resting behind the methodology are several key insights: Influence without context is irrelevant. If you are looking at influence, then go for Justin Bieber. Popularity does not equal influence.

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Waxing UnLyrical

SEPTEMBER 13, 2012

Here are some highlights: Klout has recently made changes to its algorithm, many of which appear to be in response to (heavy) criticism of the “influence” tool. The general consensus on whether people’s comfort levels had changed were reflected in Deanna Boss ‘ response: Another influence tool, Kred, also has made some recent changes.

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Klout Influencer Journal Flickr 183

Waxing UnLyrical

MAY 7, 2014

Don’t Ignore Distribution in Your Content Marketing. The Hidden Value of Influencers in B2B Content Marketing. Why: B2B content marketers face a lot of challenges. Lee Odden explores how many of them can be solved by tapping into the hidden value of working with influencers. Frank Strong shares his ideas.

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Waxing UnLyrical

NOVEMBER 28, 2016

– at a marketing conference in DC. I’m the CEO of Firebelly Marketing, a social media marketing agency. My roles include running our influencer program, overseeing the firm and running all business development. It is the most valuable form of marketing. Yes, that’s how long we go back! I’m Duncan Alney.

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Banking Conference Influencer Consultant 100

Waxing UnLyrical

DECEMBER 2, 2015

A content promotion plan begins with conceptualization of the primary idea, and goes all the way to getting market feedback as well as results of the entire operation. Before starting your content promotion campaign, you need to have a well-structured list of influencers and online sites (e.g. Guest Post by Jack Dawson.

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Content Influencer Forums Analysis 100

Waxing UnLyrical

JULY 15, 2015

Understand Influence. If leaders are “those who have followers,” it’s clear that one can’t be a leader unless one understands and appropriately applies the concept of influence. It’s as simple as, “No influence, no followers. The first is the role of influence in communications today. No followers, you’re not a leader.”.

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Waxing UnLyrical

MAY 11, 2016

I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. Media relations can improve your influence overnight. If you aren’t focusing on media relations, you’re in trouble.

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Waxing UnLyrical

NOVEMBER 21, 2011

Instead, this tweet made me reflect on what could have become of the business I co-founded, Traackr (an influencer discovery platform). The choice of words (“measuring online influence’” and metaphors (“social credit score’” inaccurately leads people to think that one’s score is a measure of one’s online worth.

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Waxing UnLyrical

JULY 22, 2016

such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. You’ve been told to get “buzz” (that old favorite of marketers) and awareness… ultimately I would assume resulting in leads, or sales. More on that below.

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Waxing UnLyrical

JUNE 12, 2013

Marketing, word-of-mouth, and online commentary are just a few examples. Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them. Obviously, marketing has its own objectives — to drive new customers, to establish awareness, etc.

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Film Metrics Flickr Loyalty 258

Waxing UnLyrical

APRIL 11, 2016

If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. Next week will see the monthly #measurePR Twitter chat (April 14, 12-1 pm ET), where we’ll welcome four heavy-hitting influencers to talk about measuring influencer marketing and more.

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Waxing UnLyrical

AUGUST 28, 2018

Influence your audience to engage with your brand, not by creating the resolution, but by leaving your readers inspired to take action. Don’t get trapped badgering the protagonist, however. Use clear and concise language to explain how your product or service solves for the problem and move on. Provide opportunity for a happy ending.

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Press Release Case Study Curation Consultant 262

Waxing UnLyrical

DECEMBER 8, 2014

Marketers Everywhere: Stop Marketing Your Brand. Why: Regardless of your audience, human to human connections ultimately result in successful marketing. In this guest post for Top Rank Marketing , Nicolette Beard explains how to make podcasting work for your business. Why: Why are audiences compelled by storytelling?

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Consultant Journal Flickr Resources 190

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. “Stick to the sensibilities of third party validation over YouTube influencers.”

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Banking B2B YouTube Influencer 109