Influencer and Marketing - Social Media Informer

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

JANUARY 1, 2015

Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why. Think: After hearing about their previous experience, Akamai determined the influencer campaign fell flat because the influencers weren’t neighborhood influencers.

Case Study

Case Study Retail Study Eventful

5 Often Untapped Strategies of Early Adopter Marketing

Akamai Marketing

MAY 19, 2015

Their the people who grab on to things first, they start trends and they are influencers in their respective communities. Marketing to early adopters can be slippery though, what they grab on to is almost entirely motivationally based. Marketing to early adopters will be easier if you keep these strategies in mind.

Strategy

Strategy Marketing Startup Apple

Why engaging influencers is even more important given recent Twitter research

Akamai Marketing

JUNE 15, 2011

I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook.

Research

Research Twitter Influencer Engagement

Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

JANUARY 1, 2015

For ease, we decide to identify influencers who were also bus riders already. Some social media influencers were first-time bus rides. Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy' 425 Tweets.

Case Study

Case Study Study Storify Products

Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

APRIL 30, 2009

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Ah, events.

Eventful

Eventful Twitter Klout Tourism

Klout – What’s it all About?

Akamai Marketing

APRIL 11, 2011

Over the last year most of the social mediari have been obsessed with finding influencers for their clients (you). Several services have popped up to help companies cut through the.

Klout

Klout Influencer Company Small Business

Tool Tuesday: PostRank Analytics

Akamai Marketing

FEBRUARY 8, 2011

Optimize Page What I like: Shows primary influencers on different networks in a clean list. What I wish they would improve Influencers aren’t listed in order of number of engagement events. Wish that originating account could be removed from influencers. It isn’t that we need a tool that does everything.

Postrank

Postrank Analytics Tools Klout

5 metrics to track on Twitter

Akamai Marketing

JULY 28, 2011

Except, he has very little influence over that fan base. Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates.

Metrics

Metrics Twitter Postrank Analytics

Creating A Movement That Matters

Akamai Marketing

MAY 7, 2015

You’ll want influencers, but you’ll want to make very sure your target audience relates to them, even if they don’t totally resonate with you. You aren’t marketing to you, you’re trying to get some collective steam. And your influencer’s community is balanced by the passion of that community.

Chemicals

Chemicals Startup Communities Discount

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

MARCH 23, 2011

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. While the road map of FLIRT doesn’t go into specific tactics, its a good brainstorming exercise for any marketer.

Review

Review Company Klout Policies

Social Media Complainers – your new BFF's

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. All Rights Reserved.

Social Media

Social Media Klout Policies Forums

What's your social currency?

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Lurkers turn the tables a bit on marketers. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. Million users on YouTube.

Lurker

Lurker Klout Policies Tourism

Jack Welch supports events and their business uses.

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. All Rights Reserved.

Eventful

Eventful Klout Tourism Policies

Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile

Mobile Klout Policies Tourism

A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. The idea holds water, or soda or a Belvedere vodka if your like me. All Rights Reserved.

Social Media

Social Media Klout Policies Small Business

The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

MARCH 9, 2009

Maybe travel and tourism will will be the next segment to utilize the power of event marketing. Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article! Marriott Hawaii bookings are up 40%. P.S. The bus is already onto it’s next adventure: a NASCAR driver is using it.

Tourism

Tourism Eventful Klout Travel

On Alice in Wonderland and Social Media

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media

Social Media Klout Policies Consultant

The Wells Fargo Debacle.how to get around it

Akamai Marketing

FEBRUARY 11, 2009

Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars. Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up.

Klout

Klout Eventful Policies Hosting

Tool Tuesday: SocialOomph

Akamai Marketing

FEBRUARY 22, 2011

Tools

Tools Klout Policies HootSuite

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore

comScore Review Klout Marketing

When does social media backscratching currency lose its value?

Akamai Marketing

MAY 25, 2011

Sites like Namesake and Connect.me are encouraging people to identify those they trust in the social sphere. What's more important, quality or quantity and how is it determined?

Social Media

Social Media Sites Influencer Conversation

What should business be doing with the new conversation websites?

Akamai Marketing

MAY 19, 2011

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.

Conversation

Conversation Types Sites Questions

Successful Blogging for Small and Medium Businesses

Akamai Marketing

MARCH 29, 2011

Think beyond the marketing team. If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out. Let your talented employees be your bloggers – ask for volunteers to start. Have fun with it and so will your customers.

Press Release

Press Release Klout Technorati Metrics

The Hard Questions of Social Media

Akamai Marketing

NOVEMBER 10, 2011

Do we know who influences our audience in social media? Social media can help you create a relationship with these people who influence your potential customers. How can we use social media to support existing mediums and marketing channels? Who is our online and social audience? Its good to know and follow these people.

Questions

Questions Social Media ROI Domain Name

5 things to measure in social media ROI

Akamai Marketing

NOVEMBER 1, 2011

I measure it most frequently when there is an influencer program, but that isn’t the only time its valuable. Within WOM valuation, we include things like Facebook comments and shares on Twitter from an influencer or from the company itself. This is perhaps one of the hardest things to measure in social media.

ROI

ROI Social Media CPC Metrics

Tool Tuesday: Qwitter

Akamai Marketing

MARCH 1, 2011

Tools

Tools Klout Policies Tourism

Klout and Kred – Social Influence Comparison

Akamai Marketing

JULY 2, 2012

Social influence measurement has been a hot topic again recently. I’ve been fairly vocal on this blog, in my training and with my clients about my wariness of measuring social influence. I still understand the value of measuring influence from the perspective of brands and analytics.

Klout

Klout Comparison Influencer Airlines

How Social Media is Changing Customer Service

Akamai Marketing

NOVEMBER 26, 2012

More than ever before, marketing people are working with customer service and human relations. As a result, marketing people are starting to see, for the first time, one of the core reasons their jobs are so difficult: unhappy employees = unhappy customers. Influence is often unrelated to title. See the social influence here?

Social Media

Social Media Policies Review Hotels

Social Media Informer

Akamai Marketing

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

5 Often Untapped Strategies of Early Adopter Marketing

Trending Sources

Why engaging influencers is even more important given recent Twitter research

Case Study and Lessons Learned: App Product Launch and Awareness

Twitter-ups the future of events, sponsorship and event marketing

Klout – What’s it all About?

Tool Tuesday: PostRank Analytics

5 metrics to track on Twitter

Creating A Movement That Matters

Book Review Wednesday: Wikibrands: Reinventing your company in.

Social Media Complainers – your new BFF's

What's your social currency?

Jack Welch supports events and their business uses.

Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

A Thousand Little Cuts of Social Media – A Kaizen Approach

The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

On Alice in Wonderland and Social Media

The Wells Fargo Debacle.how to get around it

Tool Tuesday: SocialOomph

What the ComScore Digital Year in Review means for small biz marketers

When does social media backscratching currency lose its value?

What should business be doing with the new conversation websites?

Successful Blogging for Small and Medium Businesses

The Hard Questions of Social Media

5 things to measure in social media ROI

Tool Tuesday: Qwitter

Klout and Kred – Social Influence Comparison

How Social Media is Changing Customer Service

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