Adam Sherk
OCTOBER 14, 2015
So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Google PageSpeed Insights should be treated as no more than a rough proxy, especially because the scores are influenced in part by external resources outside of a publisher’s control.
Adam Sherk
JUNE 1, 2011
Twice in the past year I’ve covered the most overused PR buzzwords and marketing speak and press release buzzword abuse. It is fun to point out the biggest offenders but even well-intentioned marketing communicators can find it difficult to avoid them. Related posts: The Most Overused Buzzwords and Marketing Speak in Press Releases.
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Adam Sherk
MAY 14, 2013
It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. Blogger and influencer outreach. Bloggers tend to be the best candidates for outreach activities that can lead to inbound links.
Adam Sherk
JULY 9, 2013
But what about using search and social data to influence the editorial calendar over the longer term? But allowing search and social data to influence (not dictate) the editorial calendar and content planning process can reap significant benefits for traffic and audience development. Keyword Research for Content Planning.
Adam Sherk
MARCH 24, 2011
The Most Overused Buzzwords and Marketing Speak in Press Releases. And as statisticians like to say correlation does not imply causation. But the data is certainly encouraging and it is good to see evidence that social media press releases are performing well. Related posts: Where Do You Want Your Social Media Press Releases to Live?
Adam Sherk
FEBRUARY 28, 2012
Recently NPR shared a case study on Nieman Journalism Lab showing how they used geotargeting on their Facebook page to specifically target users in one local market, Seattle. Here are five good ideas for news media Facebook pages: 1) Use Geotargeting. 3) There’s Still Power in Print.
Adam Sherk
APRIL 5, 2010
But while major market teams have a big advantage in the real game, social media is the great equalizer online, so I thought I’d see which teams have attracted the largest following on Twitter and Facebook. Enjoy it while you can. Also, the Boston Globe printed an article today about Sox declining radio viewership.
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