Webbiquity SMM

JUNE 7, 2018

Influencer Marketing on Social Media. Influencers on social media have massive fan followings that can potentially turn into leads. Connecting and partnering with influencers can promote a B2B brand to a larger audience and help acquire new customers. You can also use the tool to manage your whole influencer marketing campaign.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

FEBRUARY 27, 2018

58% of social media influencers believe they should be paid for the coverage they give brands. Instagram is the most used social network by B2C social media influencers. 45% of social media influencers spend more than 10 hours per week on their blog. The increased use of influencer marketing is one of the top trends for 2018.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

DECEMBER 12, 2018

Influencer Marketing Going Micro. These top–tier influencers have already become a well-recognized part of the digital marketing ecosystem. That’s why many smaller companies are turning to so-called micro-influencers. Real-time Communication.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

NOVEMBER 15, 2022

Why not join forces in a competitive space filled with other thought leaders, brand ambassadors, and influencers? For instance, reaching out to influencers and key opinion leaders (KOLs) is a great way to gain new customers and spread awareness for your brand.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

MARCH 7, 2019

Tap into Influencer Marketing – Brands marketers are increasingly looking to collaborate with social media influencers to increase exposure for events to a wider audience without spending a hefty chunk of the budget.

Eventful 145

Eventful Social Media Badge Hashtag 145

Webbiquity SMM

MAY 18, 2021

.” And according to Sprout Social , after LinkedIn, Twitter is second among a “select few channels that are ‘best’ when it comes to B2B social media…a prime place to spot trends and interact with customers and business influencers alike.” On the Other Hand. each month). In Summary. Scientific? By no means.

B2B 348

B2B Platform Social Media Twitter 348

Webbiquity SMM

NOVEMBER 27, 2018

Influencer marketing: Because of its broad reach and ease of connecting, Twitter is ideal for helping marketers do influencer marketing the right way. It’s the simplest platform for connecting, sharing, and engaging with key industry influencers. Fear of missing out (FOMO) can be a powerful motivator.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

MARCH 15, 2018

To raise your social influence + become an expert in your niche. Perfect if : you want to boost your social influence and engagement. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. What are you goals from social media marketing?

Social Media 234

Social Media Tools Software Curation 234

Webbiquity SMM

NOVEMBER 12, 2019

Journalists, bloggers, analysts, potential partners (companies with complementary / non-competitive products who sell into the same target market), and other influencers may be out there tweeting, writing, commenting, or posting about your company. At the very least, all influencer brand mentions should be acknowledged.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

APRIL 30, 2020

This is especially important if you want to find authentic influencers. Many Instagram “influencers” have fake followers and want to sell their Instagram account. Based on a report by Social Tradia, you need to use valid tools to find authentic influencers. Planoly is another scheduling tool for Instagram.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

OCTOBER 17, 2023

Among the most challenging tasks for social media managers are managing influencer marketing partnerships; sourcing user-generated content (UGC); producing videos; and tracking/reporting on analytics.

Research 257

Research Report Social Media CPM 257

Webbiquity SMM

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss. Follow the influencers.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

APRIL 13, 2021

Influencer partnerships? In Other Words… For her recent Search Engine Watch article , Marissa Pick (no relation) gathered insights from several social media influencers about how brands may be able to use Clubhouse for online community building. Use in-content promotion as is common on talk radio? Sponsorships?

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

JANUARY 24, 2023

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

FEBRUARY 20, 2014

While powerful on its own, the 140-character social chatter site is even more useful when extended with tools to accomplish all sorts of tasks, from analyzing current followers and finding new ones to identifying influencers and trends, creating custom Twitter feeds, monitoring brand conversations and more.

Review 189

Review TweetBeep Tools Twitter 189

Webbiquity SMM

AUGUST 1, 2017

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. A common trend across quite a number of these posts—including pieces from Forbes , Entrepreneur , NewCo Shift , and AdWeek —was increased use of influencer marketing.” Here are six keys to make it successful with influencer marketing.

Influencer 206

Influencer Marketing Blogger B2B 206

Webbiquity SMM

MARCH 30, 2012

Identify the key influencers in your market. Since we don’t live in an ideal world, use influencer rating tools like Klout and Kred in conjunction with checking which blogs are featured most often on blog rolls of target bloggers (an informative though imprecise measure of influence) and the Pagerank of each blog.

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

NOVEMBER 23, 2015

Influencer marketing has become a key component of PR and web presence optimization. Many of the top experts in PR, blogging and social media have written about influencer marketing strategies and tactics. But PR software and influencer databases make it easy to send out poorly targeted (or flat-out untargeted) messages in bulk.

Blogger 100

Blogger Airlines Hotels Influencer 100

Webbiquity SMM

AUGUST 9, 2010

Influence: a.k.a. Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Share this on Technorati. Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

JANUARY 31, 2019

In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant. Are you adopting influencer marketing best practices ? As an example, many social media platforms have in the past adapted their platforms so that news feeds will show more posts from friends.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

MARCH 31, 2020

Maybe, if Jack Dorsey and the Twitter marketing team of Leslie Berland and Gap Kim start taking business influencers and professionals seriously. Of course it would be supported by advertising, but even the ads would be more valuable to business users; more Wall Street Journal, less Flo from Progressive. Could it happen?

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

MAY 24, 2016

The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology. Marketers are beginning to realize buyers are people, not demographic segments, and they are appealing more to the motivations that influence human behavior.”.

B2B 105

B2B Trends Social Media Marketing 105

Webbiquity SMM

OCTOBER 20, 2010

Conversely, those who interact and add value grow their networks, influence and trust over time. Tags: Social Media Marketing Twitter content sharing grow Twitter followers retweet retweeting social media influence. Those who focus on “broadcasting&# only their own content through these media tend to be shunned or ignored.

Twitter 190

Twitter Technorati StumbleUpon Digg 190

Webbiquity SMM

JUNE 20, 2019

This will help increase the exposure of your company’s messaging, and if other employees see their peers posting, they can be influenced to start sharing company updates as well. Brand exposure can help with company growth and can influence the narrative around your organization. Communicate clearly. Boosting brand awareness.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

DECEMBER 13, 2011

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

JUNE 7, 2010

The first is for the sales team to understand what their own company is doing with social media, and how customers and key influencers are responding. Tags: Social Media Marketing Alicia Arenas Best Buy co-creation Comcast crowdsourcing key influencers Sharlyn Lauby social customer service social media for sales social media in hr.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

DECEMBER 26, 2012

After advising PR professionals to take social media seriously due to its believability, efficiency and leverage, Jeff Bullas outlines eight major social media channels and contrasts their level of influence with the waning reach of old media. ” 10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications. Give them credit.

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

MARCH 12, 2012

” Today, press releases have to be search-optimized, written for a broader audience of influencers than just journalists, and (ideally) discussed in the right forums. How to Turn a Blog Post into a Press Release by ProBlogger. Pitching to Google’s Fresh New Algorithm via News, Blogs, Events & Google+ by Search Engine Watch.

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

DECEMBER 6, 2010

Social media and PR can both be used to influence journalists and other influencers online. PR and social media can also be used together to promote events, speaking opportunities, corporate presentations, video and other content. Smart companies and agencies are putting this together. Share this on Bebo. Share this on del.icio.us.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

MAY 23, 2011

First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world. While these other connections will never buy from you directly, they can certainly influence the marketing and direct business your way. Tactics (Primary).

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

APRIL 26, 2016

Key influencer sites (usually blogs; these are also part of Social Presence). Trade, industry or non-profit organization sites (usually.org domains). Academic sites (.edu edu domains). Government sites (.gov gov domains). Relevant, high-quality industry directories. Business partner (e.g.,

Industry 100

Industry Directory SEO Metrics 100

Webbiquity SMM

DECEMBER 21, 2010

But for those marketers willing to produce and promote their own content (building credibility) and valuable content produced by others (expanding their influence network), social media pays off. Develop relationships with influencers. Get ideas for product development. Facilitate offline connections (e.g.,

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

OCTOBER 11, 2011

Prospective customers may first find you on a social network, in a blog post written by a key influencer in your market space, on a content network like YouTube or SlideShare, in an online business directory, in an online news release, or in any number of other web venues.

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

NOVEMBER 12, 2012

One element that none of the above concepts address, but is addressed in WPO, is that third-party content (from customers, journalists, bloggers or other influencers) has value in influencing the buyer’s decision-making process, even when it doesn’t lead directly to a lead or sale.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

OCTOBER 13, 2010

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. The only caveat is that this may whet your appetite for the full version (see below). Social Mention. Several pricing options are available, most under $500 per month.

SM2 202

SM2 Vocus Alterian Radian6 202