Josh S Peters

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Search and Social Weekly (1.4)

Josh S Peters

This is a sign of something big, a shift in academia and the influence of social media. How Do Social Signals Influence an SEO Campaign? Now you can get actual quotes from authors or insights from researchers and cite their tweets. Basically, you’re able to cite real time digital communications… how cool is that!?!

RSS 180
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The Button Wars, Coming To A Blog Near You

Josh S Peters

If someone “influences you&# on a topic you can give them a +K… yup, sounds good to me. Facebook has a new Send Button because it believes that sometimes we actually do want some privacy. Isn’t that a strange concept? We also now have Klout entering the ring with it’s +K Button. What’s next? When will it end?

Klout 171
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No Bullshit Social Media Review

Josh S Peters

“Joining the conversation and engaging with your customers, providing value to earn trust and influence, and other gospels they preach are critical to companies understanding the ethos of social media. But the purists only take us halfway there. A company requires a back end to the ethos that has something to do with driving business.’

Review 152
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Klout is giving away free stuff

Josh S Peters

If you’re going to try and leverage online influencers should you be catering to that niche, or should you be asking them to come to you? Should I stop analyzing the process, just enjoy my free leather binder, and shut the hell up or do you think I have a point? I want to hear your opinion in the comments below.

Klout 100
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The Convergence of Search and Social – Part 1

Josh S Peters

Over the years it has changed dramatically and now we have social influencing search results in all of the major search engines. It’s also the main layer involved in the convergence of search and social. Search Engine Optimization (SEO) has been around as long as search engines.

SEO 170
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The Convergence of Search and Social Part 3 – SEO

Josh S Peters

Over the years it has changed dramatically and now we have social media activity influencing search results in all of the major search engines. Search Engine Optimization (SEO) has been around as long as search engines.

SEO 166
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

p.s. Sometimes your customer research will influence changes in your goals or even create new ones. And finally by making (and constantly evaluating and revisiting) your customer model you will always know exactly how to deliver the best content and the best experience to your customers. Thanks for reading, Josh S Peters.

Strategy 186