Adam Cohen

JUNE 8, 2010

The technologies that are available influence traditional marketing tactics already. Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). In some cases, they magnify each other.

Social Media 236

Social Media Paid Search comScore Posterous 236

Adam Cohen

MARCH 30, 2011

…hearing a customer or business partner mention a recent blog post helped influence their decision. . …watching customers share and comment on really valuable and relevant content your team created. …getting coverage at PR and marketing conferences because of business results achieved.

Social Media 244

Social Media Airlines Sentiment Conference 244

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them.

Company 231

Company Social Media Posterous StumbleUpon 231

Adam Cohen

JULY 16, 2010

No way I’m going to share how brilliant sharing behind the scenes is, nor how I really think it’s brilliant to mix who they reply to between influencers and “normal people&# who barely have any followers. &# since I’m sure people never ask that about TV commercials the day they first air.

Badge 201

Badge Disqus Web 2.0 Retail 201

Adam Cohen

JULY 12, 2010

How is our market share today vs. a year ago, and how will a new program help influence that? Understanding the Current and Future Market Conditions Market research is a core part of any business strategy – in this case meaning researching markets. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265