influence 
Adam Sherk
APRIL 30, 2013
Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Finding Bloggers and Influencers. Followerwonk. BuzzStream.
Convince & Convert
JULY 9, 2013
Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls.
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Waxing UnLyrical
APRIL 3, 2013
The video quality is really good; Vocus , which provided the videography services, did an excellent job not just of filming but of editing them – so thank you, Vocus! Twitter Facebook Google+ LinkedIn An xPotomac Flashback: Social Scoring. Based in the Washington, D.C., Wouldn't you like to be in her kitchen?
Waxing UnLyrical
MARCH 14, 2011
Twitter, which was founded in 2006, didn’t exist when I left. Sphere of Influence. The people we want to engage are the “influencers&# – people who have the ability to cause measurable actions. Our influencers and audience may, in fact, reside outside the borders of the United States. Prioritize. Stay humble.
Webbiquity SMM
MARCH 12, 2012
PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. How can you make a press release more friendly to blogs, Twitter and search engines?
Webbiquity SMM
AUGUST 9, 2010
Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a. Tweet This!
Webbiquity SMM
OCTOBER 13, 2010
I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. Social Mention.
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